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Knowing Your Social Media ROI

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Denise Zonca
Denise Zonca

Businesses today include in their marketing budget social media. Knowing your social media ROI and its impact is key to business growth and success Helping Businesses do what they do, contact d.zonca4@gmail.com

Business
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Knowing Your Social Media ROI Getting clarity on questions to make the right decisions
Focus on What Matters Most • 234% increase in Social Media spending since 2009 & 11.7% of total marketing budgets (CMO Survey) Social Media still part of marketing • Align Social Media objectives with Business GoalsThink S.M.A.R.T. • Measure Impact with right performance metrics for business & industry • Monitor target audience segments, referral or loyalty programs, Events, Ads. Use Analytic tools like (Google, Hootsuite, Facebook Twitter) R.O.I.= Profit/Total Investment (people, resources, time, budget) X 100 SocialAttribution= assigning credit for business outcomes to social marketing channels & campaigns (Simply Measured)
What Metrics? Measuring Social Media to Objectives 0 1 2 3 4 5 6 Revenue Lead Gen Conversions Reach Audience Engaged Series 1 Series 2 Series 3
Goal Growth in… Increase Sales/Revenue Conversions from Competition Tactic Ad Campaigns Social Media Channel & Posts Video Blog Tool Business Spreadsheet & Sales Google, Facebook Analytics Budget Cost Analysis Another Way of Looking at Measuring
Key Insights: • Gain Useful Information • Provides Insights onTarget Audience,Trends • Social Metrics Help Refine Strategy • Saves Money • Takes Time & Patience
Knowing Your Social Media ROI for Growth & Success By Denise Zonca

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Knowing Your Social Media ROI

  • 1. Knowing Your Social Media ROI Getting clarity on questions to make the right decisions
  • 2. Focus on What Matters Most • 234% increase in Social Media spending since 2009 & 11.7% of total marketing budgets (CMO Survey) Social Media still part of marketing • Align Social Media objectives with Business GoalsThink S.M.A.R.T. • Measure Impact with right performance metrics for business & industry • Monitor target audience segments, referral or loyalty programs, Events, Ads. Use Analytic tools like (Google, Hootsuite, Facebook Twitter) R.O.I.= Profit/Total Investment (people, resources, time, budget) X 100 SocialAttribution= assigning credit for business outcomes to social marketing channels & campaigns (Simply Measured)
  • 3. What Metrics? Measuring Social Media to Objectives 0 1 2 3 4 5 6 Revenue Lead Gen Conversions Reach Audience Engaged Series 1 Series 2 Series 3
  • 4. Goal Growth in… Increase Sales/Revenue Conversions from Competition Tactic Ad Campaigns Social Media Channel & Posts Video Blog Tool Business Spreadsheet & Sales Google, Facebook Analytics Budget Cost Analysis Another Way of Looking at Measuring
  • 5. Key Insights: • Gain Useful Information • Provides Insights onTarget Audience,Trends • Social Metrics Help Refine Strategy • Saves Money • Takes Time & Patience
  • 6. Knowing Your Social Media ROI for Growth & Success By Denise Zonca