This Maximize Demosphere session covers all things YouTube - how to get started, how to optimize videos properly, and finishes with content ideas to make sure your presence is always up-to-date!

1. YouTube
How To Optimize For Your Organization
Sean Rose - Marketing Director
November 16, 2011
Wednesday, November 16, 11

2. Session Overview
Part 1: Getting Started
Part 2: Best Practices
Part 3: Creative Future Ideas
Join us on Twitter
Like us on Facebook
Wednesday, November 16, 11

3. YouTube Stats
800 million unique
users monthly
Over 50% have been
rated or have
comments
Wednesday, November 16, 11

4. Getting Started
Wednesday, November 16, 11

5. Getting Started
Use your logo as profile picture.
Adjust profile colors
My channel --> themes & colors --> advanced options
My Profile --> Your mission statement + link to website.
Settings --> Channel Tags. Choose appropriately.
Be sure to Display Friends
Easy Setup Guide 1, 2
Wednesday, November 16, 11

6. Getting Started
Wednesday, November 16, 11

7. If text in video...
Use BIG FONTS
Wednesday, November 16, 11

8. Engage Your Community
ENABLE comments
Delete as needed
Guidelines
Wednesday, November 16, 11

9. Utilize Playlists
Sort by video type.
Easier for first-time
channel viewers.
Wednesday, November 16, 11

10. Insights
Popularity
How people found you
Ideas for further
expansion
Wednesday, November 16, 11

11. Watch YouTube
What are others
doing?
What’s interesting?
Wednesday, November 16, 11

12. Be Genuine
Portray more than an
organization.
No PSAs.
Be human.
Wednesday, November 16, 11

13. Combine Channels
Integrate with your
other channels
Website
Facebook
Twitter
...etc.
Wednesday, November 16, 11

14. Get The Word Out
Subscribe to other
Channels
Send friend requests
Promote on website
Promote on other
social channels
Emails to members
Wednesday, November 16, 11

15. Update Often
Have a plan for
updating.
No stagnant content.
Wednesday, November 16, 11

16. US Youth Soccer
Virginia Youth Soccer Assn.
Wednesday, November 16, 11

17. Future Ideas For Use
Training Tips
Coaching Tips
New Events
Preview or On-Site
Vlogs
Interviews
Behind The Scenes
...what are others doing?
Wednesday, November 16, 11

18. Creative Future Ideas
Offer Contests
Juggling?
Try to go viral
Wednesday, November 16, 11

19. Wrap Up
Questions? support@demosphere.com
Subscribe to the Demosphere Blog for...
Industry News
Product Features
Best Practices
... and more!
Wednesday, November 16, 11

20. Sean Rose
srose@demosphere.com
Wednesday, November 16, 11