The document describes four possible future scenarios for sustainable lifestyles in 2050. The scenarios are constructed within two dimensions: whether technology is pandemic or endemic, and whether society is governed by meritocratic or human-centric principles. One scenario depicts a society called "The Singular Super Elite" where sustainable lifestyles are driven as market opportunities by a few individuals with high skills, globally-applicable business models dominate, and everything has a price determined by meritocratic values.

2. Space of opportunities
Spa
ce of Core
opport
unities vision
Usual future
perspective
Carbon budget
Peak oil
Now
Now 2050
2050

3. ”The door is closing,” Fatih Birol,
chief economist at the
International Energy Agency,
said. ”I am very worried – if we
don't change direction now on
how we use energy, we will end up
beyond what scientists tell us is
the minimum [for safety]. The
door will be closed forever.”
9.11.2011

4. Space of opportunities
Usual future
perspective
Now 2050
Spa
ce of Core
Future opport
unities vision
perspective
with system
boundaries Carbon budget
Peak oil
Now 2050

5. 2050?

6. Our 2-day workshop will build and narrate 4 possible
future scenarios within these system boundaries:
The Singular Super Elite
Governing the Commons
Local Loops
Happy Communities

7. Pandemic
technology
The Singular Super Elite Governing the Commons
Hobby groups have grown global. Communities are
The Zuckerbergs and Jobs’ of the future see sustain-
formed based on personal interests, values, and motives.
able lifestyles as the market opportunity of this century.
Communities with a strong bond can shape society from
Innovation is driven by the few with meritable skills,
unexpected angles and redefine their professional and
and solutions in society are globally applicable
leisure identities.
business models.
Everyone has something to contribute. Even the most trivial skills
Everything has a price and a business model. The humankind
can be used to kick start large scale global projects. Clear bound-
operates within one techno-economic system, with highly
aries of work and leisure have been replaced by spending time on
standardized meters of performance. Society is transparent
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
and most things have become measurable and most things have a price. Data is open
nologies can make even our most mundane activities productive. There is a wide array of
and easy to access. Best practices spread like wildfire. Fast spreading technologies
interest groups based on common causes. Networks of billions contribute in creating social
and competition on every level increase efficiency and make sustainable lifestyles pos-
and technological innovations for sustainable lifestyles.
sible.
Meritocratic
society Human-centrism
Local loops Happy Communities
The world is build bottom-up by the best engineers. Sharing is caring. This is the next level of the welfare
Global interaction between people is mediated, not direct. state where everyone has a place and way of being
Some institutions – such as science – remain global. useful. 12-year-olds or the elderly can come up with new
innovations just like anybody else.
Different areas command different economic and technological
systems, but are only connected through elites and institutions. If you share, you thrive. Successful economies are based on shar-
In addition, science dominates global structures. All areas have ing. Everything is co-created, do-it-yourself or at least customized.
their own combination of influential professional groups. Local Societies provide possibilities for everyone to give their input.
professional guilds are therefore both the innovation system and the environmental There really is no gap between consumer and producer. People
agent. Local material flows circulate rarely to the world market and most of the value rarely buy ready services, but commit to longer processes to get what they desire and then
is produced through local resources. Understanding the geographical context has share their commodities. Seamless collaboration and the idea of avoiding wasting resources
created an array of smart sustainable lifestyles. form a strong foundation for sustainable lifestyles.
Endemic
technology
10 | SPREAD Sustainable lifestyles 2050 Counting Backwards Workshop 24th – 25th November 2011 in Tuusula, Finland | 11

8. Pandemic
technology
Meritocracy Human-
centrism
Endemic
technology
FROM SPREAD 2050:
| SPREAD Sustainable lifestyles 2050
Promising practices + Delphi + Baseline report

9. ratic
ciety
Local loops
Meritocracy The world is build bottom-up by the best engineers. Human-
Happy Communities
Sharing is caring. This is the next level of the welfare
centrism
Global interaction between people is mediated, not direct. state where everyone has a place and way of being
Some institutions – such as science – remain global. useful. 12-year-olds or the elderly can come up with new
innovations just like anybody else.
Different areas command different economic and technological
systems, but are only connected through elites and institutions. If you share, you thrive. Successful economies are based on shar-
In addition, science dominates global structures. All areas have ing. Everything is co-created, do-it-yourself or at least customized
their own combination of influential professional groups. Local Societies provide possibilities for everyone to give their input.
professional guilds are therefore both the innovation system and the environmental There really is no gap between consumer and producer. People
agent. Local material flows circulate rarely to the world market and most of the value rarely buy ready services, but commit to longer processes to get what they desire and then
is produced through local resources. Understanding the geographical context has share their commodities. Seamless collaboration and the idea of avoiding wasting resources
Endemic
created an array of smart sustainable lifestyles. form a strong foundation for sustainable lifestyles.
Endemic
Endemic technology
READ Sustainable lifestyles 2050
technology
Technology
Counting Backwards Workshop 24th – 25th November 2011
| SPREAD Sustainable lifestyles 2050

10. Start here!
Starting point for your alternative futures
The goal of the SPREAD 2050 Counting backwards These landscapes are based on two fundamental
workshop is to create four alternative scenarios on assumptions of variables that define societies.
future of sustainable lifestyles. In order to make these The assumptions are:
scenarios differ from each other, we have defined four
Technology is either pandemic or endemic.
future landscapes through which the scenarios are
constructed. The governing principle of the society is either
human-centric or meritocratic.
We believe that sustainable societies are achievable
within all the four alternative future landscapes (pre-
sented on the next opening). Your task is to find out
how.
Pandemic
Pandemic
technology
Technology Pandemic
technology
The Singular Super Elite Governing the Commons
Human-
Hobby groups have grown global. Communities are
The Zuckerbergs and Jobs’ of the future see sustain-
formed based on personal interests, values, and motives.
Meritocracy
able lifestyles as the market opportunity of this century.
Communities with a strong bond can shape society from
Innovation is driven by the few with meritable skills,
centrism
unexpected angles and redefine their professional and
and solutions in society are globally applicable
leisure identities.
business models.
Everyone has something to contribute. Even the most trivial skills
Everything has a price and a business model. The humankind
can be used to kick start large scale global projects. Clear bound-
operates within one techno-economic system, with highly
aries of work and leisure have been replaced by spending time on
standardized meters of performance. Society is transparent
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
and most things have become measurable and most things have a price. Data is open
nologies can make even our most mundane activities productive. There is a wide array of
and easy to access. Best practices spread like wildfire. Fast spreading technologies
interest groups based on common causes. Networks of billions contribute in creating social
Endemic
and competition on every level increase efficiency and make sustainable lifestyles pos-
and technological innovations for sustainable lifestyles.
sible.
atic
iety

11. Pandemic
technology
Meritocracy Human-
centrism
Endemic
technology
| SPREAD Sustainable lifestyles 2050

12. Meritocracy The Singular Super Elite Hum
cent
The Zuckerbergs and Jobs’ of the future se
able lifestyles as the market opportunity of t
Innovation is driven by the few with meritab
and solutions in society are globally applica
business models.
Everything has a price and a business model. Th
operates within one techno-economic system, w
Endemic
standardized meters of performance. Society is
and most things have become measurable and most things have a price.
and easy to access. Best practices spread like wildfire. Fast spreading tec
and competition on every level increase efficiency and make sustainable l
sible.
technology
Meritocratic
society
Local loops
The world is build bottom-up by the best engine
Global interaction between people is mediated, n
Some institutions – such as science – remain glo
Different areas command different economic and tech
8 | SPREAD Sustainable lifestyles 2050
systems, but are only connected through elites and in
In addition, science dominates global structures. All a
their own combination of influential professional grou
professional guilds are therefore both the innovation system and the envir
agent. Local material flows circulate rarely to the world market and most o
is produced through local resources. Understanding the geographical con
created an array of smart sustainable lifestyles.

13. ritocracy
Governing the Commons Human-
Hobby groups have grown global. Communities are
formed based on personal interests, values, and motives.
Communities with a strong bond can shape society from
unexpected angles and redefine their professional and
centrism
leisure identities.
Everyone has something to contribute. Even the most trivial skills
can be used to kick start large scale global projects. Clear bound-
Endemic
aries of work and leisure have been replaced by spending time on
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
nologies can make even our most mundane activities productive. There is a wide array of
interest groups based on common causes. Networks of billions contribute in creating social
technology
and technological innovations for sustainable lifestyles.
Human-centrism
Happy Communities
Sharing is caring. This is the next level of the welfare
state where everyone has a place and way of being
useful. 12-year-olds or the elderly can come up with new
innovations just like anybody else.
nable lifestyles 2050 If you share, you thrive. Successful economies are based on shar-
ing. Everything is co-created, do-it-yourself or at least customized.
Societies provide possibilities for everyone to give their input.
There really is no gap between consumer and producer. People
rarely buy ready services, but commit to longer processes to get what they desire and then
share their commodities. Seamless collaboration and the idea of avoiding wasting resources
form a strong foundation for sustainable lifestyles.

14. how.
Meritocracy Hu
A meritocratic society circles around profes- A hu
sional skills. The most commercially valu- ening
Pandemic Human-
able professional skills are engines of the Both
+ Meritocracy
economy. Holders of those professions are Every
being paid accordingly. Policies and struc- to do
technology centrism
tures of society are customized to facilitate
work of the leading industries and profes-
sions. Division of labour is at its extreme. You
mem
famil
als. T
do only what you’re really good at. impro
appr
Human- Endemic
tion,
cy what
Pandemic
technology
centrism
The Singular Super Elite
The Zuckerbergs and Jobs’ of the future see sustain-
technologythe Commons Endemic technolog
Governing
Hobby groups have grown global. Communities are
formed based on personal interests, values, and motives.
able lifestyles as the market opportunity of this century. The tools, infrastructures, and solutions we
Communities with a strong bond can shape society from
Innovation is driven by the few with meritable skills,
unexpected angles and redefine their professional and technology harnesses
and grown locally:
and solutions in society are globally applicable
tions, resources, and peculiarities. Local
Endemic
leisure identities.
business models.
tions rule technology. Where there is woo
Everyone has something to contribute. Even the most trivial skills
Everything has a price and a business model. The humankind
can be used to kick start large scale globallogs – where days are extremely ho
built of projects. Clear bound-
8|
technology
operates within one techno-economic system, with highly
SPREAD Sustainable lifestyles 2050 aries of work and leisure have been replaced by spending time on
in tents. The corpus of global science an
standardized meters of performance. Society is transparent
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
and most things have become measurable and most things have a price. Data is open
nologies can make even our most mundane activities productive. There is a applications are highly local.
is wide, yet wide array of
and easy to access. Best practices spread like wildfire. Fast spreading technologies
interest groups based on common causes. Networks of billions contribute in efficiency and innovations ga
is driven by creating social
and competition on every level increase efficiency and make sustainable lifestyles pos-
and technological innovations for sustainable lifestyles.
sible. thinking locally.
Meritocratic
society Human-centrism
Local loops Happy Communities Counting Backwards Workshop 24
The world is build bottom-up by the best engineers. Sharing is caring. This is the next level of the welfare
Global interaction between people is mediated, not direct. state where everyone has a place and way of being
Some institutions – such as science – remain global. useful. 12-year-olds or the elderly can come up with new
innovations just like anybody else.
Different areas command different economic and technological
systems, but are only connected through elites and institutions. If you share, you thrive. Successful economies are based on shar-
In addition, science dominates global structures. All areas have ing. Everything is co-created, do-it-yourself or at least customized.
their own combination of influential professional groups. Local Societies provide possibilities for everyone to give their input.
professional guilds are therefore both the innovation system and the environmental There really is no gap between consumer and producer. People
agent. Local material flows circulate rarely to the world market and most of the value rarely buy ready services, but commit to longer processes to get what they desire and then
is produced through local resources. Understanding the geographical context has share their commodities. Seamless collaboration and the idea of avoiding wasting resources
created an array of smart sustainable lifestyles. form a strong foundation for sustainable lifestyles.
Endemic
technology
10 | SPREAD Sustainable lifestyles 2050 Counting Backwards Workshop 24th – 25th November 2011 in Tuusula, Finland | 11

15. The Singular Super Elite
The Zuckerbergs and Jobs’ of the future see sustain
able lifestyles as the market opportunity of this centu
Innovation is driven by the few with meritable skills,
and solutions in society are globally applicable
business models.
Everything has a price and a business model. The humank
operates within one techno-economic system, with highly
standardized meters of performance. Society is transpare
and most things have become measurable and most things have a price. Data is op
and easy to access. Best practices spread like wildfire. Fast spreading technologies
and competition on every level increase efficiency and make sustainable lifestyles p
sible.
It makes sense to pay someone 10 000 times
more than someone less productive graduated from
the same school – Marc Zuckerberg

16. The Singular Super Elite
The Zuckerbergs and Jobs’ of the future see sustain
able lifestyles as the market opportunity of this centu
I must work around the clocby the fewthe best
Innovation is driven
k. I am with meritable skills,
eoand solutionsorld – Finnish brain surgeon
brain surg n in the w in society are globally applicable
business models.
should has a price and a business model. The humank
Everything
A good engineer operates within one techno-economic system, with highly
– Finnis meters ician
not iron their shirtstandardizedh politof performance. Society is transpare
and most things have become measurable and most things have a price. Data is op
and easy to access. Best practices spread like wildfire. Fast spreading technologies
and competition on every level increase efficiency and make sustainable lifestyles p
sible.
It makes sense to pay someone 10 000 times
more than someone less productive graduated from
the same school – Marc Zuckerberg

17. The Singular Super Elite
The Zuckerbergs and Jobs’ of the future
Society will need to reward those who give more than they take. see s
able lifestyles as the market opportunity of this
The pressure on the welfare state will be too great.
Innovation is driven by the few with meritable s
Well-being business is growing. people will sought after
and solutions in society are globally applicable
happiness and better life and pay more for it.
business models.
A few large corporations run the global food chains. They have a long strategic a
Everything has a price and a business model. The h
pproach and they understand that unhealthy food will reduce their market size.
operates within one techno-economic system, with
standardized meters of performance. Society is tran
We will need norms and legislation set by politicians.
and most things have become measurable and most things have a price. Dat
and easy to access. Best practices spread like wildfire. Fast spreading techn
and competition on every level increase efficiency and make sustainable lifes
Meat is not necessary for people. It has become very expensive luxury good,
sible.
most people do not have it as often as twice a week. Finland produces meat but for export purposes.
c
y

18. The Singular Super Elite
The Zuckerbergs and Jobs’ of the future see s
able lifestyles as the market opportunity of this
Innovation is driven by the few with meritable s
and solutions in society are globally applicable
business models.
Everything has a price and a business model. The h
operates within one techno-economic system, with
standardized meters of performance. Society is tran
and most things have become measurable and most things have a price. Dat
and easy to access. Best practices spread like wildfire. Fast spreading techn
and competition on every level increase efficiency and make sustainable lifes
sible.
c
y

19. Pandemic + Human-
Meritocracy
technology centrism
Human-
Endemic
Pandemic
Meritocracy
technology
The Singular Super Elite Governing the Commons
The Zuckerbergs and Jobs’ of the future see sustain-
able lifestyles as the market opportunity of this century.
Innovation is driven by the few with meritable skills,
and solutions in society are globally applicable
centrism
technology Hobby groups have grown global. Communities are
formed based on personal interests, values, and motives.
Communities with a strong bond can shape society from
unexpected angles and redefine their professional and
leisure identities.
business models.
Everyone has something to contribute. Even the most trivial skills
Everything has a price and a business model. The humankind
can be used to kick start large scale global projects. Clear bound-
operates within one techno-economic system, with highly
aries of work and leisure have been replaced by spending time on
Endemic
standardized meters of performance. Society is transparent
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
and most things have become measurable and most things have a price. Data is open
nologies can make even our most mundane activities productive. There is a wide array of
and easy to access. Best practices spread like wildfire. Fast spreading technologies
interest groups based on common causes. Networks of billions contribute in creating social
and competition on every level increase efficiency and make sustainable lifestyles pos-
8 | SPREAD Sustainable lifestyles 2050
and technological innovations for sustainable lifestyles.
technology
sible.
Meritocratic
society Human-centrism
Local loops Happy Communities
The world is build bottom-up by the best engineers. Sharing is caring. This is the next level of the welfare
Global interaction between people is mediated, not direct. state where everyone has a place and way of being
Some institutions – such as science – remain global. useful. 12-year-olds or the elderly can come up with new
innovations just like anybody else.
Different areas command different economic and technological
8|
systems, but are only connected through elites and institutions.
SPREAD Sustainable lifestyles 2050
In addition, science dominates global structures. All areas have
their own combination of influential professional groups. Local
If you share, you thrive. Successful economies are based on shar-
ing. Everything is co-created, do-it-yourself or at least customized.
Societies provide possibilities for everyone to give their input.
professional guilds are therefore both the innovation system and the environmental There really is no gap between consumer and producer. People
agent. Local material flows circulate rarely to the world market and most of the value rarely buy ready services, but commit to longer processes to get what they desire and then
is produced through local resources. Understanding the geographical context has share their commodities. Seamless collaboration and the idea of avoiding wasting resources
created an array of smart sustainable lifestyles. form a strong foundation for sustainable lifestyles.
Endemic
technology
10 | SPREAD Sustainable lifestyles 2050 Counting Backwards Workshop 24th – 25th November 2011 in Tuusula, Finland | 11

20. Governing the Commons
Hobby groups have grown global. Communities are
formed based on personal interests, values, and motives.
Communities with a strong bond can shape society from
unexpected angles and redefine their professional and
leisure identities.
Everyone has something to contribute. Even the most trivial skills
can be used to kick start large scale global projects. Clear bound-
aries of work and leisure have been replaced by spending time on
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
nologies can make even our most mundane activities productive. There is a wide array of
interest groups based on common causes. Networks of billions contribute in creating social
and technological innovations for sustainable lifestyles.
Our problems are man-made, therefore they may be
solved by man. And man can be a s big as he wants.
No problem of human destiny is beyond human beings –
Happy Communities
JFK

21. Governing the Commons
Hobby groups have grown global. Communities are
Do not pray for easy lives. All free men, wherever they may live, are citizens
formed based on personal interests, values, and motives.
Pray to be stronger men. of Berlin. And therefore, as a free man, I take
Communities with a strong bond can shape society from
pride in the words "Ich bin ein Berliner!"
unexpected angles and redefine their professional and
leisure identities.
Efforts and courage are not enough without purpose and direction.
Everyone has something to contribute. Even the most trivial skills
can be used to kick start large scale global projects. Clear bound-
I look forward to a great future for and leisurea future in which
aries of work America - have been replaced by spending time on
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
our country will match its military strength with our moral
nologies can make even our most mundane activities productive. There is a wide array of
restraint, its wealth with our wisdom, its power with our purpose.
interest groups based on common causes. Networks of billions contribute in creating social
and technological innovations for sustainable lifestyles.
Our problems are man-made, therefore they may be
solved by man. And man can be a s big as he wants.
No problem of human destiny is beyond human beings –
Happy Communities
JFK

22. Governing the Commons
Hobby groups have grown global. Communities are
formed based on personal interests, values, and motives.
Communities with a strong bond can shape society from
unexpected angles and redefine their professional and
leisure identities.
Everyone has something to contribute. Even the most trivial skills
can be used to kick start large scale global projects. Clear bound-
aries of work and leisure have been replaced by spending time on
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
nologies can make even our most mundane activities productive. There is a wide array of
interest groups based on common causes. Networks of billions contribute in creating social
and technological innovations for sustainable lifestyles.
Happy Communities

23. Governing the Commons
Hobby groups have grown global. Communities are
Behaviour change due formed based on personal and
to increased global solidarity interests, values, and motives.
awareness of the need Communities with a strong technological innovation from
for sustainable development, bond can shape society
unexpected angles and redefine their professional and
leisure identities. Communities of interest to share knowledge.
We will need to be investing heavily in transport infrastructures as
people become increasingly interconnected. to contribute. Even the most trivial skills
Everyone has something
can be used to kick start large scale global projects. Clear bound-
aries of work and leisure have been replaced by spending time on
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
nologies canthat most of our most mundane activities productive. already underway, of
I believe make even the major technological innovations are There is a wide array
and while these will become more universally available, we will be relying more
interest groups based on common causes. Networks of billions contribute in creating social
andand more on human interactions and relationships
technological innovations for sustainable lifestyles.
The interconnectedness of the global community
requires an increase in global
solidarity and appreaciation of unity in diversity
Happy Communities
As cheap labour no longer exists anywhere in the world.

24. Start here!
Starting point for your alternative futures
The goal of the SPREAD 2050 Counting backwards These landscapes are based on two fundamental
workshop is to create four alternative scenarios on assumptions of variables that define societies.
StartSingular Super Elite
The here!
Pandemic
technology
future of sustainable lifestyles. In order to make these The assumptions are:
scenarios differ from each other, we have defined four Governing the Commons
Technology is either pandemic or endemic.
future landscapes through which the scenarios are Hobby groups have grown global. Communities are
constructed.
The Zuckerbergs and Jobs’ of the future see sustain- The governing principle of the society is either personal interests, values, and motives.
formed based on
able lifestyles as the market opportunity of this century.
human-centric or meritocratic.
Starting point for your alternative futures
Innovation is driven by the few with meritable skills,
and solutions in society are globally applicable
Communities with a strong bond can shape society from
unexpected angles and redefine their professional and
business models. We believe that sustainable societies are achievable
leisure identities.
he goal of the SPREAD 2050Everything has a price and a business model. The humankind
Counting backwards These landscapes all the fouron two fundamental Everyone has something to contribute. Even the most trivial skills
within are based alternative future landscapes (pre-
can be used to kick start large scale global projects. Clear bound-
workshop is to create four alternative scenarios on system, with highly
operates within one techno-economic assumptions of variables that define societies. task is of work andout have been replaced by spending time on
sented on the next opening). Your aries to find leisure
standardized meters of performance. Society is transparent
uture of sustainablethings have become measurable and most things have a price. The assumptions are:
and most lifestyles. In order to make these Data is open how. micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
nologies can make even our most mundane activities productive. There is a wide array of
cenarios differ from each every level we have defined four
other, increase efficiency and make sustainable lifestyles pos-
and easy to access. Best practices spread like wildfire. Fast spreading technologies
interest groups based on common causes. Networks of billions contribute in creating social A mer
and competition on Technology is either pandemic or endemic.innovations for sustainable lifestyles.
and technological sional
uture landscapes through which the scenarios are
sible.
Pandemic
onstructed.
Meritocratic The governing principle of the society is either able p
society Human-centrism
human-centric or meritocratic. econo
being
technology
We believe that sustainable societies are achievable
tures
Local loops Happy Communities
within all the four alternative future landscapes (pre-
sented on the next opening). Your task is to find out
work
The world is build bottom-up by the best engineers. Sharing is caring. This is the next level of the welfare sions.
how.
Global interaction between people is mediated, not direct. state where everyone has a place and way of being
Some institutions – such as science – remain global. useful. 12-year-olds or the elderly can come up with new A meritocratic onl do soc
innovations just like anybody else.
sional skills. The
Human-
Different areas command different economic and technological
Pandemic
systems, but are only connected through elites and institutions. If you share, you thrive. Successful economies are based on shar- able professional
Meritocracy
In addition, science dominates global structures. All areas have ing. Everything is co-created, do-it-yourself or at least customized.
their own combination of influential professional groups. Local Societies provide possibilities for everyone to give their input. economy. Holders
centrism
professional guilds are therefore both the innovation system and the environmental There really is no gap between consumer and producer. People
being paid accor
technology
agent. Local material flows circulate rarely to the world market and most of the value rarely buy ready services, but commit to longer processes to get what they desire and then
is produced through local resources. Understanding the geographical context has share their commodities. Seamless collaboration and the idea of avoiding wasting resources tures of society a
created an array of smart sustainable lifestyles. form a strong foundation for sustainable lifestyles.
Endemic work of the lead
technology
sions. Division of l
do only what you’r
10 | SPREAD Sustainable lifestyles 2050 Counting Backwards Workshop 24th – 25th November 2011 in Tuusula, Finland | 11
Endemic
Human-
Meritocracy + technology
centrism

25. Local loops
The world is build bottom-u
Global interaction between p
Some institutions – such as
Different areas command differ
systems, but are only connecte
In addition, science dominates
To eliminate the concept of waste means to design
things – products, packaging, and systems – fromof influe
their own combination the
professional guilds are therefore that waste innovation
very beginning on the understanding both the does
not exist
agent. Local material flows circulate rarely to the wo
Cradle-to-Cradle
is produced through local resources. Understanding

26. Local loops
Elderlyhouses turned into future "business parks". Workforce and expertice is
The world is build bottom-u
there, capital and business intelligence is only needed.
Microcurrencies shape to form microsocieties.interaction between p
Global
Old people want to remain active both sociallyinstitutions – and use the
Some and in terms of work such as
skills they have developed earlier.
a re-awakening of the desire for a sense of community.
Different areas command differ
The state is a less secure source of support, so elderly
are relying systems, butnot others.
on themselves and are only connecte
scarcity of resources, communities that grow their own food anddominates
In addition, science energy
their own combination of influe
End of the oil and coal era, big investments to local renewable energy resources.
Decentralised electricity production become cheaper and more secure than
centralized fossile-based production in therefore both the innovation
professional guilds are 2020.
Link to local/micro entrepreneurs ... Common and shared rarely to the wo
agent. Local material flows circulate goods owned by small
local communities: high efficiencylocal resources.on demand.
is produced through appliances. Production Understanding

27. Local loops
The world is build bottom-u
Global interaction between p
Some institutions – such as
Different areas command differ
systems, but are only connecte
In addition, science dominates
their own combination of influe
professional guilds are therefore both the innovation
agent. Local material flows circulate rarely to the wo
is produced through local resources. Understanding

28. Start here!
Starting point for your alternative futures
The goal of the SPREAD 2050 Counting backwards These landscapes are based on two fundamental
Start here!
workshop is to create four alternative scenarios on assumptions of variables that define societies.
future of sustainable lifestyles. In order to make these The assumptions are:
scenarios differ from each other, we have defined four
Technology is either pandemic or endemic.
future landscapes through which the Pandemic
scenarios are
constructed.
technology
The governing principle of the society is either
The Singular Super Elite point for your alternative futures Commons
Starting Governing the human-centric or meritocratic.
Hobby groups have grown global. Communities are
The Zuckerbergs and Jobs’ of the future see sustain- We believe that sustainable societiesvalues, achievable
formed based on personal interests, are and motives.
The goal of the SPREAD 2050 Counting backwardsthe fourThese with a strong bond can shape society from two fundamental
able lifestyles as the market opportunity of this century.
within all Communities landscapes landscapes (pre-
alternative future are based on
Innovation is driven by the few with meritable skills,
workshop is to create four alternative scenarios on the next opening). redefine their professional and out societies.
and solutions in society are globally applicable sented on
unexpected angles and of variables that define
assumptionsYour task is to find
leisure identities.
business models. future of sustainable lifestyles. In order to make these
how. The assumptions are:
Everyone has something to contribute. Even the most trivial skills
Everything has a price and ascenarios The humankind
business model. differ from each other, we have defined four
can be used to kick start large scale global projects. Clear bound-
operates within one techno-economic system, with highly Technology is either pandemic or endemic.
standardized meters of performance. Society is transparent through which the scenarios are
future landscapes aries of work and leisure have been replaced by spending time on
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
nologies can make even our most mundane activities productive. There is a wide array of society is either
The governing principle of the
and most things have become measurable and most things have a price. Data is open
constructed.
Pandemic
and easy to access. Best practices spread like wildfire. Fast spreading technologies
interest groups based on common causes. Networks of billions contribute in creating social
and competition on every level increase efficiency and make sustainable lifestyles pos- human-centric or meritocratic.
and technological innovations for sustainable lifestyles.
sible.
We believe that sustainable societiesHuman-centrism
are achievab
technology
Meritocratic
society
within all the four alternative future landscapes (p
sented on the next opening). Your task is to find o
Local loops Happy Communities how.
The world is build bottom-up by the best engineers. Sharing is caring. This is the next level of the welfare
Global interaction between people is mediated, not direct. state where everyone has a place and way of being
Human-
Some institutions – such as science – remain global. useful. 12-year-olds or the elderly can come up with new
Pandemic
innovations just like anybody else.
Meritocracy
Different areas command different economic and technological
systems, but are only connected through elites and institutions. If you share, you thrive. Successful economies are based on shar-
centrism
In addition, science dominates global structures. All areas have
technology
ing. Everything is co-created, do-it-yourself or at least customized.
their own combination of influential professional groups. Local Societies provide possibilities for everyone to give their input.
professional guilds are therefore both the innovation system and the environmental There really is no gap between consumer and producer. People
agent. Local material flows circulate rarely to the world market and most of the value rarely buy ready services, but commit to longer processes to get what they desire and then
is produced through local resources. Understanding the geographical context has share their commodities. Seamless collaboration and the idea of avoiding wasting resources
created an array of smart sustainable lifestyles. form a strong foundation for sustainable lifestyles.
Endemic
technology
Endemic + Human-
10 | SPREAD Sustainable lifestyles 2050 Counting Backwards Workshop 24th – 25th November 2011 in Tuusula, Finland | 11
Meritocracy
technology centrism

29. Happy Communities
Sharing is caring. whatis the is all level of is giving
So, This this next about the welfare
state where everyonemore power and control to
people has a place and way of being
useful. 12-year-olds or their lives can come up with new
improve the elderly and their
innovations just like anybody else.
communities.
If you share, you thrive. Successful economies are based on shar-
ing. Everything is co-created, do-it-yourself or at least customized.
Societies provide possibilities for everyone to give their input.
There really is no gap between consumer and producer. People
rarely buy ready services, but commit to longer processes to get what they desire and then
share their commodities. Seamless collaboration and the idea of avoiding wasting resources
form a strong foundation for sustainable lifestyles.
We need people to act more responsibly, because if
you take any problem in our country and you just think:
‘Well, what can the governmentBackwards Workshop it out?’, that 2011 in Tuu
Counting do to sort 24th – 25th November
is only ever going to be half of the answer.
– David Cameron

30. Happy Communities
Sharing is caring. This is the next level of the welfare
state where everyone has a place and way of being
Old people want to remain active both socially and in terms of work and use skills they have developed earlier.
useful. 12-year-olds or the elderly can come up with new
Traditional democracy has nearelse.
innovations just like anybody demolished. Decision
making is taken to the neighborhood level.
If you share, you thrive. Successful economies are based on shar-
ing. Everything is co-created, do-it-yourself or at least customized.
technological innovation empowering more sharing collaborativeeveryone to allowing distributed local
Societies provide possibilities for services and give their input.
production. There really is no gap between consumer and producer. People
rarely buy ready services, but commit to longer processes to get what they desire and then
share their commodities. Seamless collaboration and the idea of avoiding wasting resources
form a strong foundation for sustainable lifestyles.
Fulfillment and joy is created out of relationships rather than materials.
People want to feel that they belong somewhere.
They do not want to waste their savings in Backwards Workshop 24th – 25th November 2011 in Tuu
Counting expensive (private) housing and transport
Energy will be scarce and expensive: more local food, so less expensive.

31. Happy Communities
Sharing is caring. This is the next level of the welfare
state where everyone has a place and way of being
useful. 12-year-olds or the elderly can come up with new
innovations just like anybody else.
If you share, you thrive. Successful economies are based on shar-
ing. Everything is co-created, do-it-yourself or at least customized.
Societies provide possibilities for everyone to give their input.
There really is no gap between consumer and producer. People
rarely buy ready services, but commit to longer processes to get what they desire and then
share their commodities. Seamless collaboration and the idea of avoiding wasting resources
form a strong foundation for sustainable lifestyles.
Counting Backwards Workshop 24th – 25th November 2011 in Tuu

32. Pandemic
technology
The Singular Super Elite Governing the Commons
Hobby groups have grown global. Communities are
The Zuckerbergs and Jobs’ of the future see sustain-
formed based on personal interests, values, and motives.
able lifestyles as the market opportunity of this century.
Communities with a strong bond can shape society from
Innovation is driven by the few with meritable skills,
unexpected angles and redefine their professional and
and solutions in society are globally applicable
leisure identities.
business models.
Everyone has something to contribute. Even the most trivial skills
Everything has a price and a business model. The humankind
can be used to kick start large scale global projects. Clear bound-
operates within one techno-economic system, with highly
aries of work and leisure have been replaced by spending time on
standardized meters of performance. Society is transparent
micro-contributions or micro-tasks. Specialisation does not make sense since global tech-
and most things have become measurable and most things have a price. Data is open
nologies can make even our most mundane activities productive. There is a wide array of
and easy to access. Best practices spread like wildfire. Fast spreading technologies
interest groups based on common causes. Networks of billions contribute in creating social
and competition on every level increase efficiency and make sustainable lifestyles pos-
and technological innovations for sustainable lifestyles.
sible.
Meritocratic
society Human-centrism
Local loops Happy Communities
The world is build bottom-up by the best engineers. Sharing is caring. This is the next level of the welfare
Global interaction between people is mediated, not direct. state where everyone has a place and way of being
Some institutions – such as science – remain global. useful. 12-year-olds or the elderly can come up with new
innovations just like anybody else.
Different areas command different economic and technological
systems, but are only connected through elites and institutions. If you share, you thrive. Successful economies are based on shar-
In addition, science dominates global structures. All areas have ing. Everything is co-created, do-it-yourself or at least customized.
their own combination of influential professional groups. Local Societies provide possibilities for everyone to give their input.
professional guilds are therefore both the innovation system and the environmental There really is no gap between consumer and producer. People
agent. Local material flows circulate rarely to the world market and most of the value rarely buy ready services, but commit to longer processes to get what they desire and then
is produced through local resources. Understanding the geographical context has share their commodities. Seamless collaboration and the idea of avoiding wasting resources
created an array of smart sustainable lifestyles. form a strong foundation for sustainable lifestyles.
Endemic
technology
10 | SPREAD Sustainable lifestyles 2050 Counting Backwards Workshop 24th – 25th November 2011 in Tuusula, Finland | 11

33. And remember! Our sustainable system
boundaries of 2050
1. Environmental boundaries 2. Social boundaries
Current Boundary Current
Earth-system process Human development Goal 2050
value value Value
Climate change Human Developed Index
Atmospheric carbon dioxide 387 350 (measure of life expectancy,
0,63 0,77
concentration (ppm by volume) literacy, education and
Biodiversity loss standards of living)
Extinction rate (number of >100 10 Years of education in less
species per million per year) developed countries 6 8
Biochemical (average years)
Anthropogenic nitrogen Life expectancy
121 35 70 >75
removed from the atmosphere (global average)
(millions of tonnes per year) GINI coefficient
Land use (Measure of the inequality:
Land surface converted to 11,7 15 a value 0 expressing total 0,7 0,55
cropland (percent) equality and a value 1
Fresh water maximal inequality.)
Global human consumption 2600 4000 Global population
7 8,9
of water (km3/yr) (billion)
Ozone layer
Stratospheric ozone 283 276
concentration (Dobson units)