9. elements of a social media plan … audience measurable goals analysis of media landscape desired outcomes – what is to be changed? messaging and framing defined content & conversations tactics resources needed
17. a social media policy defines and sets guidelines for… who is communicating online what is to be communicated how and where organizational messages are communicated what is NOT to be communicated demonstrating and strengthening the organizational voice, it’s values and over all brand Preventing communications crisis or procedures for handling crisis much more…
21. 1. Read other blogs and link 2. Respond to other blogs or comment 3. Create conversations based on four basic goals 4. Be inclusive 5. Share your posts across platforms 6. Be timely and always appropriately tag and categorize your stories
24. 1. Allow more then one administrator 2. Open the space to your fans 3. Create unique experiences for your fans 4. Use Facebook Ads & other tools 5. Introduce and provide context to content you share 6. Communicate visually
25. Twitter Listen & monitor Tweet speaks to all Follow & share Immediate & wide
27. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow 4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you 6. Create lists
28. listening and monitoring participating in conversations generating buzz creating and sharing multimedia content nurturing a community tools time
31. Listen & Monitoring Understanding your audience Identifying new and emerging audiences Understand trends Keeping informed and educated
32. Influencing & Authority Quality & quantity of conversations Consistency of conversations Nurturing relationships
33. Generating Buzz Campaign specific Getting supporters involved Speak to your audiences but target their friends Be visible and lead people to a destination
34. Nurturing a Community Sustaining buzz Finding a platform and opening communications Listen, respond and engage with the community Allow members to take leadership and initiative
36. Bravely Navigate the New Media Landscape www.communitymediaworkshop.org
Editor's Notes
Introduction Demetrio Maguigad
Who is CMW? Who we are What we do
Preparing for the dance: Just like any kid getting ready for a dance, you need to prepare. Think through your message, who do you want to connect with, how do you want audiences to perceive you? Understanding the dynamics of the dance: Large intereactions are like large social networks like Facebook. Niche groups: But on the side lines at a dance, you see the small niche groups having their own unique conversations. Listening and engagement We need to spend time listening in on conversation first before we start contributing. We need to practice tact when bridging our stories with others. It’s not all about just broadcasting, Instead of just always posting to your facebook page, consider opening the space to have your fans and followers share their content on your space.
To be successful in your online communications and to navigate the new media landscape, you need to have a plan of action and policy to move forward.
Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
To inform, speaks directly to the audience that already supports you, they want to give money, they want to come to your event, but they need to be informed as to how they can support you or follow through with your ask. To Educate, speaks to an audience the potentially has some influence on audiences the potentially would like to support you, These are people who build a knowledge base of you but will not necessarily follow through with and action.
Tactics encompass the learning and use of tools and providing the time to reach the goals.
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