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Demetrio Maguigad
Demetrio Maguigad
TechnologyBusiness
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social media bootcamp Demetrio P. Maguigad & Marissa Wasseluk Community Media Workshop 312-369-6400 demetrio@newstips.org -- marissa@newstips.org Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org
Goals for the Bootcamp • Develop a better sense of what social media is as a participant rather then a consumer. • Develop policies and introduce management tactics to help guide you through your work. • Develop a plan – identify audiences, objectives, strategies, tactics and measurement. • Become better equipped at doing online research to keep up with the trends. • Better understand the tools and platforms—not the fads.
social media It’s kind of like…
It’s all about developing meaningful relationships by engaging audiences through conversations
online users: tools categorized by people’s actions • people creating: blogs, podcasts, videos • people connecting: social networks • people collaborating: wiki’s, crowd sourcing • people reacting: reviews, liking, digging • people accelerating consumption: sharing, aggregating, RSS feeds
online users: technographics & categories creators } conversationalists influencers critics organizers { collectors joiners spectators } majority In-actives
online users: U.S. technographics averages *Forrester Research, Forrester Consumer Data
mapping our presence
use keywords & tags www.touchgraph.com/seo www.socialmention.com
developing a social media policy
Social Media Policy • identifies organization culture & voice • anticipates audience engagement • sets guidelines for online engagement • preventing and responding to crisis • define what you can and can not control
Control Some Control No Control Website Employees/Staff Competitors Blog Comments on our Comments on other blog blogs Mission Facebook Page Reviews on other Brochures sites Twitter Accounts Policies Reactions or Search responses to … things we services, products or create in house … things we can brand participate and have some influence … things we need to respond to
Hootsuite for Twitter www.hootsuite.com
anatomy of a tweet RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj www.hootsuite.com
#smb2012 www.hootsuite.com
Wrapping Up • Social Web and the High School Dance • Audiences Using Technology & the Web • Mapping our presence online using Keywords • Social Media Policy: Taking Control of Online Communications • Using Hootsuite to manage Twitter and other social accounts
Homework • Complete a narrative draft of your social media policy using the worksheet and your control notes. Due by Wednesday March 14th via email. • Continue following and monitoring the #smb2012 conversation on twitter. We will be pointing to resources there
Q+A discussion
social media bootcamp Demetrio P. Maguigad & Marissa Wasseluk Community Media Workshop 312-369-6400 demetrio@newstips.org Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org

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Bootcamp2 session1

  • 1. social media bootcamp Demetrio P. Maguigad & Marissa Wasseluk Community Media Workshop 312-369-6400 demetrio@newstips.org -- marissa@newstips.org Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org
  • 2. Goals for the Bootcamp • Develop a better sense of what social media is as a participant rather then a consumer. • Develop policies and introduce management tactics to help guide you through your work. • Develop a plan – identify audiences, objectives, strategies, tactics and measurement. • Become better equipped at doing online research to keep up with the trends. • Better understand the tools and platforms—not the fads.
  • 3. social media It’s kind of like…
  • 4.
  • 5. It’s all about developing meaningful relationships by engaging audiences through conversations
  • 6.
  • 7. online users: tools categorized by people’s actions • people creating: blogs, podcasts, videos • people connecting: social networks • people collaborating: wiki’s, crowd sourcing • people reacting: reviews, liking, digging • people accelerating consumption: sharing, aggregating, RSS feeds
  • 8. online users: technographics & categories creators } conversationalists influencers critics organizers { collectors joiners spectators } majority In-actives
  • 9. online users: U.S. technographics averages *Forrester Research, Forrester Consumer Data
  • 10.
  • 12.
  • 13. use keywords & tags www.touchgraph.com/seo www.socialmention.com
  • 14. developing a social media policy
  • 15. Social Media Policy • identifies organization culture & voice • anticipates audience engagement • sets guidelines for online engagement • preventing and responding to crisis • define what you can and can not control
  • 16. Control Some Control No Control Website Employees/Staff Competitors Blog Comments on our Comments on other blog blogs Mission Facebook Page Reviews on other Brochures sites Twitter Accounts Policies Reactions or Search responses to … things we services, products or create in house … things we can brand participate and have some influence … things we need to respond to
  • 17. Hootsuite for Twitter www.hootsuite.com
  • 18. anatomy of a tweet RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj www.hootsuite.com
  • 20.
  • 21. Wrapping Up • Social Web and the High School Dance • Audiences Using Technology & the Web • Mapping our presence online using Keywords • Social Media Policy: Taking Control of Online Communications • Using Hootsuite to manage Twitter and other social accounts
  • 22. Homework • Complete a narrative draft of your social media policy using the worksheet and your control notes. Due by Wednesday March 14th via email. • Continue following and monitoring the #smb2012 conversation on twitter. We will be pointing to resources there
  • 24. social media bootcamp Demetrio P. Maguigad & Marissa Wasseluk Community Media Workshop 312-369-6400 demetrio@newstips.org Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org

Editor's Notes

  1. Introduction Demetrio Maguigad
  2. Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
  3. Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
  4. Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
  5. Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
  6. Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
  7. Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
  8. Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
  9. Introduction Demetrio Maguigad