To maximize the value of mobile devices you need to have Applications which take advantage of the technology, and enable users to use it effectively wherever they are.

1. 1 Confidential Services

2. Dell Mobility Applications Services
Overview
Tony Stevens – Dell Services

3. 3
References - Mobile Custom Application

4. 4
Transportation
Loading
However automated loading becomes, there is always a need for someone on the
ground to verify the way-bill, check vehicle details etc.
A Mobile App enables instant completion. Historically this would be paper based
and entered later via a fixed terminal.
Improved efficiency and accuracy.
Safety
Operators increasingly have to
show compliance with safety
regulations – brake checks, tyre
checks etc.
Vehicle on board telemetry
integrates with in cab tablet,
which automatically reports to the
operator’s vehicle management
system.
Replaces safety cards.

5. 5 Confidential Services
Q Buster
• Sales staff check out customers
throughout store
• Ideal for peak periods
• Integrates with existing POS systems
• Barcode scanning using the on-board
camera
Retail

6. 6
Local Government

7. 7 Confidential Services
Dell Mobility Offerings at a Glance
Strategy
Consulting
& CoE
• Strategy
assessment
workshop
• Enterprise
mobility
consulting
with
roadmap
• Mobility CoE
based on
roadmap
• Ux Workshop
• User
Interface
Design
• Visual Design
• Mockups
• Wireframes
• Platform
specific
custom
design
User
Experience
• Custom App
on each
individual
platforms iOS,
Android, BB &
Win8
• Rich &
Intuitive User
experience
• Native phone
features
• Optimum
performance
Native Apps
• Hybrid
approach to
target
multiple
platforms
• Lightweight
B2C / B2E
applications
• Common user
experience
• PhoneGap /
Appcelerator
frameworks
Cross-
platform /
HTML5 apps
• Client server
middleware
architecture
• Kony for
mobile
solutions on
Oracle, MS,
SAP, SFDC &
other legacy
platforms
• SMP (SAP
Mobile
platform) to
mobile
enable SAP
business
processes
MADP
Solutions
• Real time
bi-directional
data
• Interactive
charts /
dashboards
• Business
Insights
• Location
intelligence
• Access to
Transactional
Information
• Multimedia
reports &
videos
Mobile BI
• Developer
enablement
& training
• Field issues
bug fix
• Pro-active
platform
upgrades
• Change
requests /
enhancements
Maintenance
& Support
Application Development & Testing
MobilityCoE with dedicated team & support across all offerings

8. 8 Confidential Services
Mobility Applications Strategy Consulting
Developing a comprehensive strategy to mobilize your business processes
Strategy Formulation – Focus Areas
• Determine business objectives & Apps wish-list (B2C, B2E &
B2B) with expected benefits. Prioritize and phase timeline
along with use case
• Identify necessary mobile platforms to be supported & Ux
framework to be deployed
• Assess best-fit development approach, e.g., native, hybrid,
cross-platform
• Define Enterprise Mobility Framework, Integration Interaction
points with backend and Test Strategy
• Assess data security, regulatory & compliance needs based
on the domain and required policies
• Define deployment strategies and management policies,
including app store, app management & data collection
• Program management as part of consulting engagement
with a provision to continue into a Mobile CoE
Mobility
Strategy
Consulting
Mobility
Business
objectives
Target Apps
B2C, B2E, B2B
User Exp
Framework
Apps Dev /
Testing
approach
Enterprise
backend
Integration
Security &
Compliance
Apps
Deployment &
Management
Maintenance
& Support

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Mobility Center of Excellence
– Integrated Solution
Dedicated Core Team (Design, Development &
Maintenance)
Base
team
# of Resources
X
Y
Z
New Apps development
Porting
Ux
design
Porting
Month 1 M2 M3 M4 M5 M6 M#
• Single channel for all client mobility needs
• Dedicated Dell/customer core team to ensure consistency in user
experience, development approach, processes, security & deployment.
• Ensure Apps are always current (Latest OS / Devices)
Build Phase
Run Phase
Ideation
User experience
design
POC / Application
Development
Testing
Deployment
Maintain &
Support
Mock ups, wireframe design, visual
design for different mobile platforms
Development of POC / mobile
application using agile methodology
Automation, regression, system
testing, performance & user
acceptance testing
Deployment of application to the
targeted devices
• Proactive & reactive
maintenance
• Level 2 / Level 3 support
Setup / Transition
Team ramp up, environment
and process setup, transition
plan creation
Ideation of use cases &
presentation to business

10. 10 Confidential Services
User experience (UX) @ Dell
Mobile UX
User-centered
Solutions experienced through the customer’s eye Holistic
Consideration of environments beyond
the users device
Less is more
First step towards designing better user experiences for mobile Co-creative
Involvement of stakeholders in the service
design process
3 clicks
More than 3 clicks = tired users Sequencing
Service visualized as a series of
interrelated actions
30-60sec
Critical first few moments after application is launched Evidencing
Intangible services realized in terms
of measurable artifacts
Service design

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Native, Hybrid & MADP Options
Native
• Best UI/UX, graphics and performance
• Single device/OS (e.g., iPad)
• Access to API or device specific H/W, e.g., GPS
• Need push notifications
Hybrid (HTML5)
• Fast time to market for widest audience
• Fit for media consumption, minimal interaction
• Lowest cost solution
• App store, push notifications or H/W features
MADP
• Multiple OS (Android, iOS, BB, Win8)
• Diverse enterprise back-end integration
• Faster dev time & cost savings using single
platform/code-base
• App store, Application management
Dell takes a development approach that is best suited to client
specific needs, which may include Native, Hybrid or MADP
Develop Once Build – Native / Hybrid
Native APIs for
Hybrid approach
Deploy Anywhere
Smartphone
Tablets
B2C
B2E
B2B
Cross platform framework

12. 12 Confidential Services
Test process
assessment
Managed
services
consultancy
Product and
package testing
Manual & Automated
testing
Strategic
test
consulting
Specialized
services
Lifecycle
testing
services
Domain-
specific
services
HTML5 / Hybrid
HTML5
Mobile jQuery
Senchatouch
Native
Apple IOS
Android
Symbian
WP 7 & 8
Blackberry
Cross Platform
Kony
SMP
PhoneGap
Appcelerator
Rhomobile
Browser
Safari
Opera
IE
Mozilla Firefox
Dolphin
Device landscape
• Functional
• Security & Integrity
• Regression across devices /
platforms
• Language localization
• Load & Performance
• Usability
• Device compatibility
• Certification readiness
• Field & Inter operability
Type of Testing
Test solutions
Mobile Application Testing

13. 13 Confidential Services
Representative
Case Studies

14. 14 Confidential Services
Wellness Application for Fitness chain
Music playlist app for fitness
Business Need
Fitness instructors require a specific type of
music to engage a class depending on the
type of workout sessions.
Solution
• A tablet based mobile app with music player
enabling fitness instructors to create a customized
music playlist for specific type of workout sessions
• Music Player supports BPM (Beats Per Minute)
control that allows the user to speed up or speed
down music during work-out sessions
• Access pre-defined playlists or build their own
playlists
• Gapless player that plays all songs without gaps in
a playlist using audio overlapping
• Customized Media Player with all controls
(Volume, BPM, Playlists)
Platforms / Technologies
Windows 8 Tablet, Native C# .Net

15. 15 Confidential Services
Retail App for Inventory Stock Management
Inventory stock in grocery store
Business Need
Store manager & his field force are required to
gather information on the Inventory stock of
products across a grocery retail chain so they can
maintain appropriate supply of products.
Solution
• A tablet based mobile app to count physical stock
of products in a grocery store
• SKU’s to be counted are pushed by the store
manager to the associates (users) tablet
• Field force user gets a list of stores to be covered
& the inventory list to be taken
• A handheld Bluetooth scanner is used to scan the
SKU & enter the quantity by the field force
• Semantic zoom view helps the associate plan and
execute his tasks
• Control panel for the user to input count is
ergonomically laid out for ease of use on tablets
Platforms / Technologies
Windows 8 Tablet, Native C# .Net

16. 16 Confidential Services
Logistics Application to Track Shipment
Logistics tracking
Business Need
An automated solution to help logistics field force to
digitally handle shipments and eliminate the manual
paper driven process.
Solution
• A smart device based mobile app to enable field
force in effectively delivering shipments to clients
• List of consignments for the day is pushed to the
field user through the app
• Barcode based verifications for correct
consignment pickup & delivery
• Digital signature capture of clients with actual
address and time stamp
• Delivery checklist for field user
• Capture of consignment image & annotate for
any exception / damages
• Upload proof of delivery to sever
Platforms / Technologies
Android

17. 17 Confidential Services
Student Retention Program on Mobile
Student collaboration in University
Business Need
Identify students in the university who are potential
drop outs & help them by providing specific
guidance & support required to continue their
courses.
Solution
• A smart device based mobile app which can be
used to facilitate better collaboration between
students & staff in the university
• Students get feedback about current grades &
achievements, information about relevant
courses, deadlines and dates , bonus system for
suggested activities and exam results on
smartphone
• Professors get extensive picture of each student,
their grade history, automatic risk analysis to focus
on specific students needing support, spend more
time on promotion & mentoring
• Application helps with info on locations, grades,
events, find professors, tasks, surveys etc.
Platforms / Technologies
IOS & Windows 8, SAP Hana, Sybase

18. 18 Confidential Services
Weather Application for Agricultural Needs
Weather tracking App
Business Need
Weather information to farmers to help them in
planning their day-to-day agricultural activities.
Solution
• A smart phone based mobile app which gives
weekly weather forecast information to farmers
• Application provides detailed weather forecast for
a particular area on a particular day
• Provision to contact a representative from
Baywa- Agrar to get assistance on planning
their agricultural activities
• Information on crop production
• Possibility to access product catalogue & place
orders for agricultural equipment
Platforms / Technologies
IOS & Android, Sybase unwired platform with SAP

19. 19 Confidential Services
Mobile Quality Inspection in Plant
Quality inspection in production
Business Need
Plant personnel need a provision to report &
manage product non-conformance in production
line while they are on the move.
Solution
• A tablet based mobile app to enable plant
personnel to do their work effectively
• Take picture snapshot of non-conforming
product, scan their bar code and create non-
conformance report
• View non-conformance history
• Refer to work instructions on the device
• Manage non-conformance & report QA status
• Mobile data collection in shop floor
Platforms / Technologies
IOS, Android & Windows 8, Sybase with SAP
Picture Snapshot Barcode Scan Work Instruction
Non conformance history Create new Non-conformance Checklist editing

20. 20 Confidential Services
Mobile Sales Order Management
Mobile sales order management
Business Need
Mobile solution for wholesale and retail company,
enabling staff to manage sales and procurement in
SAP ERP .
Solution
• A smart device based mobile app to provide field
sales staff with product information and enable
them to rapidly fill procurement and sales orders
on-site
• Sales orders raised by staff are reviewed by office
admins and order confirmations are intimated to
sales staff through the App
• Offline capability to collect sales order data and
sync it with SAP system once a network
connection is available
• Reduce manual processes by cutting down on
paperwork and increasing accuracy of orders
Platforms / Technologies
Android, Sybase with SAP

21. 21 Confidential Services
CRM Procurement App
Procurement Application
Business Need
Sales force personnel need dynamic access to
customer database, products catalogue, product
offer & procurement orders to manage tasks.
Solution
• A CRM based tablet mobile solution to help
sales force in carrying out their day-to-day
activities more effectively
• App has features of customer management,
their contact details & engagement history
• Digital catalogs of products being offered
• Provision to make a product quote to client
• Order management to place an order & track
it to closure
• Create reports on the orders raised
• Statistics indicating movement of a product in the
market
Platforms / Technologies
Windows 8 Tablet, Sybase with SAP

22. 22 Confidential Services
Lighthouse – App for Medical Representative
Medical Representative App
Business Need
A solution to help medical representatives in
Pharma industry automate their daily tasks
& better engage with physicians in propagating
medical drugs.
Solution
A mobile application with the following features
• Planning for the day: Sales target planning,
manage doctor visits, customized sales pitch
based on drug to propagate
• Market Survey: Get area-wise competitor info,
competitor drugs info through pharmacist,
capture prescription habits of doctors
• Doctor visit: E-detailing of drugs to doctor with
pharmacological details, clinical trials data, videos,
dosage info etc., sample drop with signature
capture, record doctor feedback
• Order & Inventory management: Take orders
from pharmacist, replenishment of drugs
Platforms / Technologies
Windows 8 Tablet, Native C# .Net

23. 23 Confidential Services
Tax Guide for a Financial group
Tax guide for all countries
Business Need
Ready reckoner tax guide to be used by individuals &
tax consultants to know tax related legislations in
various countries across the globe.
Solution
• A tablet based mobile app to provide tax
legislation details in a specific country
• The tax guide covers Corporate tax, VAT, GST &
sales tax for all countries
• Easy-to-use drop-down controls help the user
switch between tax guides & countries
• A hub-view that renders the guides in a format
that can be scrolled horizontally
• Semantic zoom of WIndows8 helps user to switch
between the sections of a particular tax guide
Platforms / Technologies
Windows 8 Tablet, Native C# .Net

24. 24 Confidential Services
Auto Insurance Agent
Insurance agent
Business Need
A robust mobile solution to engage end users
with auto insurance providers for their insurance
& claim needs.
Solution
• A iPhone based mobile app to enable end users in
addressing all their auto insurance needs
• Get an insurance quote for the vehicle
• Search for agents based on current location &
other locations; locate them through google map
and call them
• Remit payment of outstanding premium
• Capture details at the accident site, take pictures
of damages, tag voice memo of affected parties
• Reach out to emergency services
• Submit a claim
• Manage account – personal details, agents and
policies. renew policies
Platforms / Technologies
IOS Native, Objective C Xcode

25. Thank you