24. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The Co-Learning and Co-working Capital
of the World
Slide 24
25. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
Slide 25
26. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
Slide 26
27. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
Slide 27
28. ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
Slide 28
29. ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
Slide 29
39. $50M – Small Businesses
Criteria
Slide 39
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something
40. $50M – Small Businesses
Criteria
Slide 40
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy
74. $200M – Real Estate
Slide 74
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
75. WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning ->
Accelerate productivity and innovation
Slide 75
76. 3 INGREDIENTS FOR SERENDIPITY
1.
2.
Street-level activity for residents to
collide
3.
Slide 76
Residential density of 100 residents/acre
Culture of openness, collaboration,
creativity, and optimism
77. HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 77
78. Las Vegas City Hall
Slide 78
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
79. DIFFERENT GROUPS COLLIDING
1.
2.
3.
4.
5.
6.
7.
Slide 79
2000 Zappos employees
1000 Teach For America corp members
and alumni
Tech Startup Community
Small Business Community
Art and Music Communities
Other Passion Communities
Local Residents
81. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Slide 81
82. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Slide 82
Values
Innovation
Serendipity
Participation
Upward Mobility
Attracting Startups and the Creative Class
103. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
Slide 103
104. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
Slide 104
105. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
Slide 105
106. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
Slide 106
107. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
Slide 107
108. Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg
Slide 108
110. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
Slide 110
111. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
Slide 111
112. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
Slide 112
113. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
Slide 113
114. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
Slide 114
116. Return On Collisions (ROC)
1.
2.
Street-level activity for residents to
collide
3.
Slide 116
100 residents per acre
Culture of openness, collaboration,
creativity, and optimism
121. Return On Collisions (ROC)
1.
Slide 121
100,000 “collisionable” community
hours
122. Return On Collisions (ROC)
1.
Slide 122
100,000 “collisionable” community
hours per
123. Return On Collisions (ROC)
1.
Slide 123
100,000 “collisionable” community
hours per acre
124. Return On Collisions (ROC)
1.
Slide 124
100,000 “collisionable” community
hours per acre per
125. Return On Collisions (ROC)
1.
Slide 125
100,000 “collisionable” community
hours per acre per year
126. Return On Collisions (ROC)
1.
100,000 “collisionable” community
hours per acre per year
2.3 collisionable hours
per square foot
per year
Slide 126
127. OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 127
