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DH UPDATE




 CONFIDENTIAL — DO NOT DISTRIBUTE
RECAP OF CURRENT STATE




02
DH INTERNAL MASTER PLAN           CONFIDENTIAL — DO NOT DISTRIBUTE
03
DH INTERNAL MASTER PLAN   CONFIDENTIAL — DO NOT DISTRIBUTE
WE HEARD FROM AROUND THE WORLD

     NO MATTER WHAT                                          UNIFIED BY
     BACKGROUND                                               THE SAME
     CULTURE
     IDEAS
                                                               VISION
     JOB




04
DH INTERNAL MASTER PLAN   CONFIDENTIAL — DO NOT DISTRIBUTE
CORE OF DH PHILOSOPHY




05
DH INTERNAL MASTER PLAN          CONFIDENTIAL — DO NOT DISTRIBUTE
THROUGH SCIENTIFIC RESEARCH, WE’VE DEVELOPED OUR
     CORE OF DH PHILOSOPHY
     INTO FRAMEWORKS


                          HAPPINESS FRAMEWORK 1


                                   PERCEIVED CONTROL


                                   PERCEIVED PROGRESS


                                   CONNECTEDNESS
                                   (Number and depth of relationships)



                                   VISION/MEANING
                                   (Being part of something bigger than yourself)




06
DH INTERNAL MASTER PLAN        CONFIDENTIAL — DO NOT DISTRIBUTE
HAPPINESS FRAMEWORK 2


                                                  SELF
                                              ACTUALIZATION
                                             (morality, creativity,
                                               self-sufficiency)


                                      SELF ESTEEM
                                    (achievement, status, responsibility)



                                LOVE/BELONGING
                                        (family, relationships, friends)



                                             SAFETY
                             (shelter, security, protection, employment stability)



                                  PHYSIOLOGICAL
                                      (food, water, rest, air, sleep, sex)




                            MASLOW’S HIERARCHY



07
DH INTERNAL MASTER PLAN             CONFIDENTIAL — DO NOT DISTRIBUTE
HAPPINESS FRAMEWORK 3




                                                                            HIGHER PURPOSE/MEANING
                                                                               BEING PART OF SOMETHING BIGGER
             HAPPINESS




                                                                                               THAN YOURSELF




                                                                PASSION
                                                   FLOW AND ENGAGEMENT
                                                              TIME FLIES




                                  PLEASURE
                                      ROCKSTAR
                          CHASING THE NEXT HIGH



                                                                TIME


                                                  3 TYPES OF HAPPINESS

08
DH INTERNAL MASTER PLAN                                CONFIDENTIAL — DO NOT DISTRIBUTE
HAPPINESS FRAMEWORK 4
                               THE PARALLELS OF A GREAT
                                BUSINESS AND HAPPINESS


                           PURPOSE                                        PURPOSE


                           PASSION                                         PASSION

                           PROFIT                                        PLEASURE

                          BUSINESS                                       HAPPINESS


             REALIZATION: THE SAME MODEL OF HAPPINESS
                 CAN APPLY TO BUSINESS AND IN LIFE

09
DH INTERNAL MASTER PLAN               CONFIDENTIAL — DO NOT DISTRIBUTE
WHY DOES IT MATTER?
                   EVERYONE’S GOAL IS TO BE HAPPY IN LIFE YET RESEARCH SHOWS
                   WE’RE BAD AT PREDICTING WHAT MAKES US HAPPY

                   DH HAS A CHANCE TO INCREASE HAPPINESS IN THE WORLD

                                        WHAT IS YOUR GOAL IN LIFE?




                            GROW A            GET A                 FIND A           BE
                           COMPANY          GREAT JOB       GIRLFRIEND/BOYFRIEND   HEALTHY
                             WHY?              WHY?                     WHY?         WHY?

                            RETIRE            MAKE                    FIND A         RUN
                            EARLY             MONEY                 SOULMATE        FASTER
                             WHY?              WHY?                     WHY?         WHY?

                          SPEND TIME        BUY A HOME             GET MARRIED       RUN A
                          WITH FAMILY                                              MARATHON



                                                         WHY?




10
DH INTERNAL MASTER PLAN                       CONFIDENTIAL — DO NOT DISTRIBUTE
BIG PICTURE
                          HIGHER PURPOSE




11
DH INTERNAL MASTER PLAN       CONFIDENTIAL — DO NOT DISTRIBUTE
THE BIG PICTURE
     (OPS, PRIORITIES AND PROOF IN THE PUDDING)

                DH IS A GLOBAL BRAND THAT ACTS AS THE PARENT COMPANY
                WITH SEPARATELY RUN AND FUNDED BUSINESS UNITS
                (SIMILAR TO THE VIRGIN GROUP, E.G. VIRGIN AMERICA, VIRGIN ATLANTIC, VIRGIN MOBILE)




                DH PRIORITIES:
                          DH MOVEMENT = DH TEAM + DH COMMUNITY
                          DH BRAND
                          REVENUE FOR SUSTAINABILITY
                          SCALABLE & MEASURABLE ORGANIZATION


                PROOF IN THE PUDDING
                          ZAPPOS.COM IS LIVING PROOF OF HOW HAPPINESS AS A BUSINESS
                          MODEL CAN BE SUCCESSFUL:
                              OVER $1 BILLION IN SALES IN LESS THAN 10 YEARS
                              FORTUNE'S BEST COMPANIES TO WORK FOR LIST 3 YEARS IN A ROW
                          DOWN THE LINE, DOWNTOWN COMMUNITY CAN BE AN EXAMPLE OF
                          HOW HAPPINESS CAN BE APPLIED TO A CITY (SIN CITY TO SIM CITY)


12
DH INTERNAL MASTER PLAN                             CONFIDENTIAL — DO NOT DISTRIBUTE
OUR HIGHER PURPOSE

           TO GROW A GLOBAL MOVEMENT SO WE CAN
           SPREAD AND INSPIRE HAPPINESS AT WORK, IN
           OUR COMMUNITIES AND EVERYDAY LIVES


                                 PRINCIPLES
                                  INSPIRATION
                          ICEE    COMMUNITY
                                  EDUCATION | EMPOWERMENT
                                  EXPERIENCES




13
DH INTERNAL MASTER PLAN           CONFIDENTIAL — DO NOT DISTRIBUTE
WHAT IS DH?




14
DH INTERNAL MASTER PLAN     CONFIDENTIAL — DO NOT DISTRIBUTE
WHAT IS DH?

             WHO ARE WE?
              A COMPANY WITH A CAUSE: TO GROW A MOVEMENT THAT SPREADS AND INSPIRES
              HAPPINESS IN THE WORLD


             WHAT DO WE DO? ICEE.
              INSPIRE, CONNECT LIKEMINDED PEOPLE TO A COMMUNITY, EDUCATE/EMPOWER AND
              CREATE MEANINGFUL EXPERIENCES


             WHY DO WE DO IT?
              PEOPLE. OUR #1 PRIORITY IS THE DH MOVEMENT = DHTEAM + DHCOMMUNITY
              THE DH MOVEMENT WAS CREATED TO GROW AND CULTIVATE THIS COMMUNITY

              WHO IS OUR COMMUNITY? PEOPLE INSPIRED BY THE DH MESSAGE
              - GENERAL COMMUNITY (FACEBOOK/TWITTER/DH.COM)
              - VHPs (VERY HAPPY PEOPLE)
              - TOWN HALL LEADERS
              - SUB-COMMUNITIES (e.g. BUSINESSES/ENTREPRENEURS, EDUCATION, NONPROFITS, GOVERNMENT,
              HEALTH CARE/WELLNESS & NUTRITION, FAMILIES)


             TAGLINE
              INSPIRE AND BE INSPIRED




15
DH INTERNAL MASTER PLAN                       CONFIDENTIAL — DO NOT DISTRIBUTE
WHAT IS DH?
     CONTINUED



            WHY DOES IT MATTER?
             FINDING HAPPINESS AND MEANING ARE BASIC HUMAN PURSUITS, YET
             RESEARCH SHOWS WE'RE BAD AT PREDICTING HOW TO OBTAIN THEM.

             FORTUNATELY, RESEARCH ALSO SHOWS THAT THERE ARE PRACTICAL WAYS
             TO MAKE PEOPLE HAPPIER - WHETHER IT’S IN:

             BUSINESS (e.g. ENGAGE EMPLOYEES, INCREASE PRODUCTIVITY)
             OR
             GENERAL LIFE (e.g. BUILD MEANINGFUL RELATIONSHIPS, FOLLOW YOUR
             PASSIONS)

             DELIVERING HAPPINESS BELIEVES IT MAKES COMMON SENSE, HUMAN SENSE
             AND BUSINESS SENSE TO MAKE A CHANGE – BIG OR SMALL – TO NUDGE OUR
             WORLD TOWARDS A HAPPIER PLACE.




16
DH INTERNAL MASTER PLAN                CONFIDENTIAL — DO NOT DISTRIBUTE
WHAT DH IS NOT...

            DH IS NOT “SELF-HELP”

            WE USE EDUCATION, STATS AND RESEARCH AS THE SUBSTANCE
            BEHIND OUR TAKE ON HAPPINESS
                    1. DH is based on ACADEMIC research, the science of happiness and positive
                          psychology.
                    2. Not intangibles of “YOU’RE HAPPY, I’M HAPPY, WOOHOO WE’RE ALL
                          HAPPY”.


            WE DON’T PREACH OR ACT LIKE “GURUS”, WE:
                    1. Provide guidance and frameworks.
                    2. Provide tools and resources to help define ways to be happy (tangible and
                          executable).
                    3. Nudge people to make a shift in their lives – big or small – towards passion,
                          purpose and happiness



17
DH INTERNAL MASTER PLAN                           CONFIDENTIAL — DO NOT DISTRIBUTE
BUSINESS STRUCTURE

                                                                                                   THE




                                                                                                         CARAVAN
                    BUSINESS UNIT
                        BUGGY


                                                   FUNCTIONAL UNITS WITHIN
                                                    “PARENT” BRAND OF DH
             SEPARATELY RUN AND          PRODUCT        COMMUNITY/CHAT            BRAND/PR
              FUNDED BUSINESSES        DEVELOPMENT       Community Happiness      MARKETING
                                                            Action Team
                                          Design,                                   Speaking,
                               DH      Merchandising      The DH Tribe, VHP,        Publishing
            DH STORE         CULTURE                      Town Hall Leaders
                            COACHING
                                       DH EDUCATION        DH SPEAKING           DH & DH2 BOOK




                                                                                SUPPORT WHEELS

                                                                    CONTENT                        FINANCE &
                                                                                                  ACCOUNTING
                                                                Web, Blog, Email,                   HUMAN
                                                                Social Community,                 RESOURCES
                                                                   Newsletter
                                                                                                 ADMIN SUPPORT




18
DH INTERNAL MASTER PLAN                      CONFIDENTIAL — DO NOT DISTRIBUTE
EXAMPLES OF THE DH MOVEMENT
            HAPPIER WORKPLACES AND COMMUNITIES IN THE WORLD
                DHCC (DH CULTURE CONSULTING)

            MEANINGFUL INTERACTION IN THE COMMUNITY
            (HAPPINESS EXPERIENCES)
                  GENERAL
                  VHP
                  TOWN HALLS (VIRTUAL AND PHYSICAL)

            MEANINGFUL CONTENT
                  BLOG, NEWSLETTER
                  VIDEOS, PHOTOS
                  JOIN THE MOVEMENT/INSPIRED STORIES FROM THE COMMUNITY
                  BOOKS
                  SPEAKING EVENTS


            STORE
                INSPIRATIONAL GEAR AND GOODS


            EDUCATION
                PhD PROGRAM COLLABORATION


19
DH INTERNAL MASTER PLAN                   CONFIDENTIAL — DO NOT DISTRIBUTE
COMPANY GOALS


                          THE COMMUNITY AND MOVEMENT
                          THAT WE ALL WANT TO BE A PART OF



                          THE DH BRAND



             BE
                          BY CONTRIBUTING TO DH CULTURE AND NUDGING THE
                          WORLD TOWARDS PASSION, PURPOSE AND HAPPINESS



                          SUSTAINABLE
                          BY BUILDING REVENUE TO MAKE DH SELF-SUFFICIENT



                          SCALABLE AND MEASURABLE
                          BY OPERATING ON A GLOBAL SCALE, DOING MORE
                          WITH LESS AND QUANTIFYING THE IMPACT OF OUR
                          MOVEMENT




20
DH INTERNAL MASTER PLAN        CONFIDENTIAL — DO NOT DISTRIBUTE
DH MOVEMENT
                      HERE WE GO!




QUESTIONS?
JENN@DELIVERINGHAPPINESS.COM

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What is DH (Draft)? - 7.08.11

  • 1. DH UPDATE CONFIDENTIAL — DO NOT DISTRIBUTE
  • 2. RECAP OF CURRENT STATE 02 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 3. 03 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 4. WE HEARD FROM AROUND THE WORLD NO MATTER WHAT UNIFIED BY BACKGROUND THE SAME CULTURE IDEAS VISION JOB 04 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 5. CORE OF DH PHILOSOPHY 05 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 6. THROUGH SCIENTIFIC RESEARCH, WE’VE DEVELOPED OUR CORE OF DH PHILOSOPHY INTO FRAMEWORKS HAPPINESS FRAMEWORK 1 PERCEIVED CONTROL PERCEIVED PROGRESS CONNECTEDNESS (Number and depth of relationships) VISION/MEANING (Being part of something bigger than yourself) 06 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 7. HAPPINESS FRAMEWORK 2 SELF ACTUALIZATION (morality, creativity, self-sufficiency) SELF ESTEEM (achievement, status, responsibility) LOVE/BELONGING (family, relationships, friends) SAFETY (shelter, security, protection, employment stability) PHYSIOLOGICAL (food, water, rest, air, sleep, sex) MASLOW’S HIERARCHY 07 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 8. HAPPINESS FRAMEWORK 3 HIGHER PURPOSE/MEANING BEING PART OF SOMETHING BIGGER HAPPINESS THAN YOURSELF PASSION FLOW AND ENGAGEMENT TIME FLIES PLEASURE ROCKSTAR CHASING THE NEXT HIGH TIME 3 TYPES OF HAPPINESS 08 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 9. HAPPINESS FRAMEWORK 4 THE PARALLELS OF A GREAT BUSINESS AND HAPPINESS PURPOSE PURPOSE PASSION PASSION PROFIT PLEASURE BUSINESS HAPPINESS REALIZATION: THE SAME MODEL OF HAPPINESS CAN APPLY TO BUSINESS AND IN LIFE 09 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 10. WHY DOES IT MATTER? EVERYONE’S GOAL IS TO BE HAPPY IN LIFE YET RESEARCH SHOWS WE’RE BAD AT PREDICTING WHAT MAKES US HAPPY DH HAS A CHANCE TO INCREASE HAPPINESS IN THE WORLD WHAT IS YOUR GOAL IN LIFE? GROW A GET A FIND A BE COMPANY GREAT JOB GIRLFRIEND/BOYFRIEND HEALTHY WHY? WHY? WHY? WHY? RETIRE MAKE FIND A RUN EARLY MONEY SOULMATE FASTER WHY? WHY? WHY? WHY? SPEND TIME BUY A HOME GET MARRIED RUN A WITH FAMILY MARATHON WHY? 10 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 11. BIG PICTURE HIGHER PURPOSE 11 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 12. THE BIG PICTURE (OPS, PRIORITIES AND PROOF IN THE PUDDING) DH IS A GLOBAL BRAND THAT ACTS AS THE PARENT COMPANY WITH SEPARATELY RUN AND FUNDED BUSINESS UNITS (SIMILAR TO THE VIRGIN GROUP, E.G. VIRGIN AMERICA, VIRGIN ATLANTIC, VIRGIN MOBILE) DH PRIORITIES: DH MOVEMENT = DH TEAM + DH COMMUNITY DH BRAND REVENUE FOR SUSTAINABILITY SCALABLE & MEASURABLE ORGANIZATION PROOF IN THE PUDDING ZAPPOS.COM IS LIVING PROOF OF HOW HAPPINESS AS A BUSINESS MODEL CAN BE SUCCESSFUL: OVER $1 BILLION IN SALES IN LESS THAN 10 YEARS FORTUNE'S BEST COMPANIES TO WORK FOR LIST 3 YEARS IN A ROW DOWN THE LINE, DOWNTOWN COMMUNITY CAN BE AN EXAMPLE OF HOW HAPPINESS CAN BE APPLIED TO A CITY (SIN CITY TO SIM CITY) 12 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 13. OUR HIGHER PURPOSE TO GROW A GLOBAL MOVEMENT SO WE CAN SPREAD AND INSPIRE HAPPINESS AT WORK, IN OUR COMMUNITIES AND EVERYDAY LIVES PRINCIPLES INSPIRATION ICEE COMMUNITY EDUCATION | EMPOWERMENT EXPERIENCES 13 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 14. WHAT IS DH? 14 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 15. WHAT IS DH? WHO ARE WE? A COMPANY WITH A CAUSE: TO GROW A MOVEMENT THAT SPREADS AND INSPIRES HAPPINESS IN THE WORLD WHAT DO WE DO? ICEE. INSPIRE, CONNECT LIKEMINDED PEOPLE TO A COMMUNITY, EDUCATE/EMPOWER AND CREATE MEANINGFUL EXPERIENCES WHY DO WE DO IT? PEOPLE. OUR #1 PRIORITY IS THE DH MOVEMENT = DHTEAM + DHCOMMUNITY THE DH MOVEMENT WAS CREATED TO GROW AND CULTIVATE THIS COMMUNITY WHO IS OUR COMMUNITY? PEOPLE INSPIRED BY THE DH MESSAGE - GENERAL COMMUNITY (FACEBOOK/TWITTER/DH.COM) - VHPs (VERY HAPPY PEOPLE) - TOWN HALL LEADERS - SUB-COMMUNITIES (e.g. BUSINESSES/ENTREPRENEURS, EDUCATION, NONPROFITS, GOVERNMENT, HEALTH CARE/WELLNESS & NUTRITION, FAMILIES) TAGLINE INSPIRE AND BE INSPIRED 15 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 16. WHAT IS DH? CONTINUED WHY DOES IT MATTER? FINDING HAPPINESS AND MEANING ARE BASIC HUMAN PURSUITS, YET RESEARCH SHOWS WE'RE BAD AT PREDICTING HOW TO OBTAIN THEM. FORTUNATELY, RESEARCH ALSO SHOWS THAT THERE ARE PRACTICAL WAYS TO MAKE PEOPLE HAPPIER - WHETHER IT’S IN: BUSINESS (e.g. ENGAGE EMPLOYEES, INCREASE PRODUCTIVITY) OR GENERAL LIFE (e.g. BUILD MEANINGFUL RELATIONSHIPS, FOLLOW YOUR PASSIONS) DELIVERING HAPPINESS BELIEVES IT MAKES COMMON SENSE, HUMAN SENSE AND BUSINESS SENSE TO MAKE A CHANGE – BIG OR SMALL – TO NUDGE OUR WORLD TOWARDS A HAPPIER PLACE. 16 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 17. WHAT DH IS NOT... DH IS NOT “SELF-HELP” WE USE EDUCATION, STATS AND RESEARCH AS THE SUBSTANCE BEHIND OUR TAKE ON HAPPINESS 1. DH is based on ACADEMIC research, the science of happiness and positive psychology. 2. Not intangibles of “YOU’RE HAPPY, I’M HAPPY, WOOHOO WE’RE ALL HAPPY”. WE DON’T PREACH OR ACT LIKE “GURUS”, WE: 1. Provide guidance and frameworks. 2. Provide tools and resources to help define ways to be happy (tangible and executable). 3. Nudge people to make a shift in their lives – big or small – towards passion, purpose and happiness 17 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 18. BUSINESS STRUCTURE THE CARAVAN BUSINESS UNIT BUGGY FUNCTIONAL UNITS WITHIN “PARENT” BRAND OF DH SEPARATELY RUN AND PRODUCT COMMUNITY/CHAT BRAND/PR FUNDED BUSINESSES DEVELOPMENT Community Happiness MARKETING Action Team Design, Speaking, DH Merchandising The DH Tribe, VHP, Publishing DH STORE CULTURE Town Hall Leaders COACHING DH EDUCATION DH SPEAKING DH & DH2 BOOK SUPPORT WHEELS CONTENT FINANCE & ACCOUNTING Web, Blog, Email, HUMAN Social Community, RESOURCES Newsletter ADMIN SUPPORT 18 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 19. EXAMPLES OF THE DH MOVEMENT HAPPIER WORKPLACES AND COMMUNITIES IN THE WORLD DHCC (DH CULTURE CONSULTING) MEANINGFUL INTERACTION IN THE COMMUNITY (HAPPINESS EXPERIENCES) GENERAL VHP TOWN HALLS (VIRTUAL AND PHYSICAL) MEANINGFUL CONTENT BLOG, NEWSLETTER VIDEOS, PHOTOS JOIN THE MOVEMENT/INSPIRED STORIES FROM THE COMMUNITY BOOKS SPEAKING EVENTS STORE INSPIRATIONAL GEAR AND GOODS EDUCATION PhD PROGRAM COLLABORATION 19 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 20. COMPANY GOALS THE COMMUNITY AND MOVEMENT THAT WE ALL WANT TO BE A PART OF THE DH BRAND BE BY CONTRIBUTING TO DH CULTURE AND NUDGING THE WORLD TOWARDS PASSION, PURPOSE AND HAPPINESS SUSTAINABLE BY BUILDING REVENUE TO MAKE DH SELF-SUFFICIENT SCALABLE AND MEASURABLE BY OPERATING ON A GLOBAL SCALE, DOING MORE WITH LESS AND QUANTIFYING THE IMPACT OF OUR MOVEMENT 20 DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE
  • 21. DH MOVEMENT HERE WE GO! QUESTIONS? JENN@DELIVERINGHAPPINESS.COM