C2MTL- Zappos - DTP - 5.27.14
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C2MTL- Zappos - DTP - 5.27.14
- 3. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
- 4. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
- 5. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
- 6. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
- 7. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
- 8. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
- 9. The Power of WOW ‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08 GrossSales$MM $1,000 800 600 400 200
- 10. THE #1 PRIORITY
- 11. THE #1 PRIORITY
- 13. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- 14. CLOTHING
- 15. CUSTOMER SERVICE
- 16. CULTURE
- 17. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- 18. DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- 19. BUILDING GREAT
- 20. INGREDIENT #1
- 21. Don’t make your core values just a meaningless plaque on the wall… CULTURE COMMITABLE CORE VALUES
- 22. EXAMPLE: CORE VALUES 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble
- 23. “Be real and you have nothing to fear” Don’t try to be someone you are not Parades at Zappos… YOUR CULTUREIS YOUR BRAND
- 24. “That’s great…
- 25. “That’s great… but it would never work at my company…”
- 26. ALIGNMENT It doesn’t matter what your core values are…as long as you commit to them.
- 27. INGREDIENT #2
- 28. VISION “Whatever you’re thinking, think bigger.” Does the vision have meaning? Chase the vision, not the money…
- 29. Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious
- 30. “Don’t chase the paper, chase the dream.”
- 31. ENTREPRENEURS “What would you be passionate about doing for 10 years even if you never made a dime?”
- 32. EMPLOYEES What’s the larger vision and greater purpose in their work beyond money or profits?
- 33. MOTIVATION
- 34. MOTIVATION VS
- 37. EVOLVING VISION & BRAND AT ZAPPOS.COM 1999 Selection 2003 Customer Service 2005 Culture and core values as our platform 2007 Personal Emotional Connection 2009 Delivering Happiness
- 38. Clothing Customer Service Company Culture “a great brand is… ______” WHAT’S NEXTDELIVERING HAPPINESS
- 40. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 41. LAS VEGAS CITY HALL
- 42. LAS VEGAS CITY HALL
- 53. DELIVERING HAPPINESSWHAT’S NEXT? Clothing Customer Service Company Culture Community
- 55. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 57. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance DOWNTOWN PROJECT GOALS
- 58. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World DOWNTOWN PROJECT GOALS
- 59. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
- 60. DOWNTOWN PROJECT REFRAMING “COMMUNITY” DOWNTOWN PROJECT GOALS
- 61. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS DOWNTOWN PROJECT GOALS
- 62. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING DOWNTOWN PROJECT GOALS
- 63. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS DOWNTOWN PROJECT GOALS
- 64. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
- 65. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY DOWNTOWN PROJECT REFRAMING “COMMUNITY”
- 66. Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET
- 67. Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
- 68. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)…
- 69. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 70. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
- 71. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions)
- 72. ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL
- 73. ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) ROI VS
- 74. ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
- 75. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 78. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
- 79. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions
- 80. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability
- 81. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable
- 82. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something
- 83. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
- 84. NATALIE
- 85. NATALIE
- 86. NATALIE
- 87. NATALIE
- 88. NATALIE
- 89. NATALIE
- 90. CHECK CASHING
- 91. CHECK CASHING
- 92. SARAH
- 93. SARAH
- 94. SARAH
- 96. CONTAINER PARK
- 97. CONTAINER PARK
- 98. CONTAINER PARK
- 99. CONTAINER PARK
- 100. LVCK
- 101. LVCK
- 102. LVCK
- 103. SHIPPING CONTAINERS
- 104. MEDICAL CLINIC
- 105. $50M TECH STARTUPS
- 107. $50M TECH STARTUPS
- 108. PROJECT 100
- 109. PROJECT 100
- 118. LEARNING VILLAGE
- 119. LEARNING VILLAGE
- 122. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- 129. LIFE IS BEAUTIFUL
- 130. LIFE IS BEAUTIFUL
- 131. LIFE IS BEAUTIFUL
- 132. LIFE IS BEAUTIFUL
- 133. LIFE IS BEAUTIFUL
- 134. $200M REAL ESTATE
- 135. Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
- 136. 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
- 137. Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
- 138. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 139. DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
- 141. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
- 142. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
- 143. Fremont St. & Las Vegas Blvd.
- 144. Fremont St. & Las Vegas Blvd.
- 145. INSPIRE THEATER
- 146. INSPIRE THEATER
- 147. INSPIRE THEATER
- 148. INSPIRE THEATER
- 149. INSPIRE THEATER
- 150. INSPIRE THEATER
- 151. INSPIRE THEATER
- 152. INSPIRE THEATER
- 154. Week 1 – First Friday Week DOWNTOWN VEGAS MONTHLY CADENCE DOWNTOWN VEGAS MONTHLY CADENCE
- 155. Week 1 – First Friday Week Week 2 – Tech Week DOWNTOWN VEGAS MONTHLY CADENCE DOWNTOWN VEGAS MONTHLY CADENCE
- 156. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week DOWNTOWN VEGAS MONTHLY CADENCE DOWNTOWN VEGAS MONTHLY CADENCE
- 157. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week DOWNTOWN VEGAS MONTHLY CADENCE DOWNTOWN VEGAS MONTHLY CADENCE
- 158. What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC
- 159. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 160. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 161. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 162. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 163. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
- 164. JAKE – FLINT & TINDER
- 167. What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC
- 168. What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 169. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 170. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 171. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 173. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 174. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 176. 100,000 “collisionable” RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 177. 100,000 “collisionable” community RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 178. 100,000 “collisionable” community hours RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 179. 100,000 “collisionable” community hours per RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 180. 100,000 “collisionable” community hours per acre RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 181. 100,000 “collisionable” community hours per acre per RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 182. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC RETURN ON COLLISIONSROC
- 183. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT RETURN ON COLLISIONSROC
- 184. Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
- 187. https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 188. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 189. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 190. THE 4 MINUTE MILE
- 191. THE 4 MINUTE MILE
- 192. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
- 193. A GREAT BRAND is a story that never stops unfolding.
- 194. is a story that never stops unfolding. A GREAT BRAND COMPANY
- 195. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
- 196. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
- 197. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com