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Business
 Overview

Delilah Panio
Founder & CEO

  February 2013
Feeling Her Pain

                                         TRAVEL
    +20                         book, manage, costs, explore
   million                            WELLNESS
Estimated U.S. Women
  Business Travelers          health, fitness, mental, pamper

                                CONNECT
           STYLE          home, office, network, date

  pack, fashion, beauty, shop
Solutions?
Several helpful technologies, information, products, services
  exist… but she is too busy to find and customize them.




                  She needs a one-stop shop!
Introducing Stiletto Dash

                       Vision
 To build a global media company and brand with
 multiple lines of business that deliver our mission.


                      Mission
To help women ease the pains of business travel and
       be healthier and happier on the road.
Trends That Matter To Us
Travel is critical for business growth
  – $1 invested in business travel drives $12.50 in revenue and $3.80 in profits
  – Meeting technologies cannot replace impact of in-person meetings

Travel budgets squeezed increasing travel pains
Globalization continues to drive business travel
Women hold majority of purchasing power
More women traveling for work in U.S. and internationally
Number of women using technology and internet growing
 exponentially; comfortable seeking, shopping and sharing online
Online platforms targeted at women on the rise and
 getting funded
Who Else Is Doing This?
Sites with similar models targeting women or travelers
Who Else Is Doing This?



Currently no similar media company

or brand targeting women business

              travelers
The Business Model

                            Stiletto Dash Inc.
         Helping women business travelers get happy and healthy on the road.

                            BUILD A GLOBAL BRAND



Website             Travel Club                     App                 Products
  2013                     2013                     2014                       2015




    Value = Save Time, Save Money, Get Access,
           Stay Healthy, Stay Connected

                                                                                      8
The Stiletto Dash Platform


    Content                  Community +                     Dash Tools               E-Commerce
 Original + partnered +     Social Network                  Integrate/Partner with    Store for curated travel
curated + user generated                                         existing tech           related products
                             Profiles (FB sign in + add
        content                                                  applications
                                likes, dislikes, etc)
Weekly newsletter with           Engage users to           Create proprietary tools
    latest articles             share/recommend


                                 My Stiletto Dashboard
                   Customized overview of content and tools based on profile preferences

          ACCESS: Web (internet + mobile)  Tablet  App
Building a Brand
Branding
– “Stiletto Dash” is descriptive of SDashers and implies power and boldness
– Create lifestyle brand like Starbucks, LuluLemon
– Brand Attributes: Functional but fashionable; sophisticated, smart, helpful
Stiletto Dash Presentation - February 2013
Getting to Our Customers
Customer Acquisition Strategy:
– Social media campaign
– Partner with womens groups (e.g. 85 Broads 30,000 women)
– Contribute to other sites; Partners/Contributors share with their
 network
– PR (online and print)
– Subscriber contests (free shoes!)
– Search Engine Optimization + Online Ads (Facebook, Google)
– Book: SDash Survival Guide
– Speaking engagements
– Hosted/Sponsored events
Our Team
Delilah Panio, Founder & CEO       Advisors:
                                   Renee LaBran, Rustic Canyon
Lisa Davis, Editor/Writer
                                   Samantha McDermott, Stradling

Cristina Gavin, Writer             Lorie Parch, 828 Communications
                                   Andre Peschong, Bridgewater
Olivo Design Group, Creative       Capital
                                   TBD Travel Expert
Media Contour, Technology
                                   TBD Technology Expert
Revenue Model
 Business Line            Potential Revenue Stream
Online Magazine            Integrated Sponsorship
                             Data Monetization
                             Affiliate Programs
                                E-Commerce
     App                   Integrated Sponsorship
                              In App Purchases
                                Advertising
  Travel Club                Membership Fees
                             Data Monetization
 Product Line                  Product Sales
                               Licensing Fees
Phase I: Launch stilettodash.com

  Timeline                Launch
February 2013     Website (Magazine) and
                      Weekly Newsletter
     Q1           Close Seed Capital Round

  Q4 2013                Dashboard

     Q4                 SDash Club




                                             15
Delilah Panio, Founder & CEO
                                    delilah@stilettodash.com
                                          310-990-9032

                                                         Confidential
 Disclaimer: This presentation was prepared by management for information purposes only and should not be construed as an
offer to buy or sell securities. This document makes no representation as to the accuracy of the information contained, some of
   which has been obtained by third parties, some of which has been generated by management, and all of which should be
independently verified by the investor. We make no representation or give any assurances as to the accuracy or achievability of
                                                the information contained herein.

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  • 2. Feeling Her Pain TRAVEL +20 book, manage, costs, explore million WELLNESS Estimated U.S. Women Business Travelers health, fitness, mental, pamper CONNECT STYLE home, office, network, date pack, fashion, beauty, shop
  • 3. Solutions? Several helpful technologies, information, products, services exist… but she is too busy to find and customize them. She needs a one-stop shop!
  • 4. Introducing Stiletto Dash Vision To build a global media company and brand with multiple lines of business that deliver our mission. Mission To help women ease the pains of business travel and be healthier and happier on the road.
  • 5. Trends That Matter To Us Travel is critical for business growth – $1 invested in business travel drives $12.50 in revenue and $3.80 in profits – Meeting technologies cannot replace impact of in-person meetings Travel budgets squeezed increasing travel pains Globalization continues to drive business travel Women hold majority of purchasing power More women traveling for work in U.S. and internationally Number of women using technology and internet growing exponentially; comfortable seeking, shopping and sharing online Online platforms targeted at women on the rise and getting funded
  • 6. Who Else Is Doing This? Sites with similar models targeting women or travelers
  • 7. Who Else Is Doing This? Currently no similar media company or brand targeting women business travelers
  • 8. The Business Model Stiletto Dash Inc. Helping women business travelers get happy and healthy on the road. BUILD A GLOBAL BRAND Website Travel Club App Products 2013 2013 2014 2015 Value = Save Time, Save Money, Get Access, Stay Healthy, Stay Connected 8
  • 9. The Stiletto Dash Platform Content Community + Dash Tools E-Commerce Original + partnered + Social Network Integrate/Partner with Store for curated travel curated + user generated existing tech related products Profiles (FB sign in + add content applications likes, dislikes, etc) Weekly newsletter with Engage users to Create proprietary tools latest articles share/recommend My Stiletto Dashboard Customized overview of content and tools based on profile preferences ACCESS: Web (internet + mobile)  Tablet  App
  • 10. Building a Brand Branding – “Stiletto Dash” is descriptive of SDashers and implies power and boldness – Create lifestyle brand like Starbucks, LuluLemon – Brand Attributes: Functional but fashionable; sophisticated, smart, helpful
  • 12. Getting to Our Customers Customer Acquisition Strategy: – Social media campaign – Partner with womens groups (e.g. 85 Broads 30,000 women) – Contribute to other sites; Partners/Contributors share with their network – PR (online and print) – Subscriber contests (free shoes!) – Search Engine Optimization + Online Ads (Facebook, Google) – Book: SDash Survival Guide – Speaking engagements – Hosted/Sponsored events
  • 13. Our Team Delilah Panio, Founder & CEO Advisors: Renee LaBran, Rustic Canyon Lisa Davis, Editor/Writer Samantha McDermott, Stradling Cristina Gavin, Writer Lorie Parch, 828 Communications Andre Peschong, Bridgewater Olivo Design Group, Creative Capital TBD Travel Expert Media Contour, Technology TBD Technology Expert
  • 14. Revenue Model Business Line Potential Revenue Stream Online Magazine Integrated Sponsorship Data Monetization Affiliate Programs E-Commerce App Integrated Sponsorship In App Purchases Advertising Travel Club Membership Fees Data Monetization Product Line Product Sales Licensing Fees
  • 15. Phase I: Launch stilettodash.com Timeline Launch February 2013 Website (Magazine) and Weekly Newsletter Q1 Close Seed Capital Round Q4 2013 Dashboard Q4 SDash Club 15
  • 16. Delilah Panio, Founder & CEO delilah@stilettodash.com 310-990-9032 Confidential Disclaimer: This presentation was prepared by management for information purposes only and should not be construed as an offer to buy or sell securities. This document makes no representation as to the accuracy of the information contained, some of which has been obtained by third parties, some of which has been generated by management, and all of which should be independently verified by the investor. We make no representation or give any assurances as to the accuracy or achievability of the information contained herein.