Statistics on the mobile market, including mobile applications, mobile phones, SMS, and social media

1. THE MOBILE MARKET
BY THE NUMBERS
Published by Ken Vernon
Compiled April 2010
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2. CONNECTIVITY
69.6 million: Number of mobile web users in January 2010.
67: Percent of the world’s population are mobile subscribers.
54: Percent of individuals who agreed to receive additional offers when opting in.
68.5: Percent of mobile data usage that will be video by the year 2015.
117: Percent compound annual growth rate of mobile data traffic over the next 4 years.
9 out of 10: US adults who use at least one mobile device today.
234 million: People in the US age 13 and over who used mobile devices in December
2009.
3.9 billion: Total number of mobile phones in use worldwide at the end of 2009.
4.6 billion: Estimated total number of mobile phones in use worldwide by the end of
2010.
2.2 billion: Number of mobile phones discarded in the past 5 years.
SMS
80: Percent of Western European mobile users who actively use SMS text messaging.
49: Percent of US mobile users who actively use SMS text messaging.
SOCIAL NETWORKING
25 million: Users who accessed Facebook via a mobile browser in January 2010.
347: Percent increase of mobile Twitter users in 2009.
MOBILE APPLICATIONS
98: Percent of smartphone users who downloaded an app in the last 3 months.
48: Percent of smartphone users who only downloaded free apps in the last 3 months.
70: Percent of smartphone users who used some type of mobile banking or payment
service in the last 3 months.
1.6 billion: Estimated 2010 revenue generated by mobile applications.
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3. ABOUT DEFAKTO:
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we offer and produce should always be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social graph of your customer
and the 360 degree view of brand touch points. The ultimate goal is beyond the sale.
The ultimate goal is creating customers that create new customers.
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