Use consistent formatting like font, font size, and colors in presentations. Choose easy to read sans serif fonts in sizes of 22 points or larger for bullets and 28 points or larger for titles. Limit each bullet point to one line and include no more than six bullet points per slide. Do not use all capital letters or overly crowded text that is difficult to read. Consider color psychology when choosing colors and ensure text is readable from the intended viewing distance. Illustrations should be simple and relate directly to the message. Focus on the audience, not the media, and enhance your presentation without relying solely on slides.