2. INTRODUCTION
Maruti Udyog limited established in 1981.
First production commenced in 1983 Gurgaon, India
Competed to Hindustan motors by launching Maruti
800 in 1984.
On 17th September,2001 Maruti Udyog was renamed
to Maruti Suzuki India Limited.
It is subsidiary of Suzuki Motor Corporation of Japan.
Maruti has more than 6 million satisfied customers in
India
3. Joint venture agreement with Suzuki Motor in 1983
with 26% of equity.
In 1987 Suzuki raises equity to 40%
In1992 Suzuki again raises equity up to 50%
And Maruti become a non-government organization
managed on the lines of Japanese management
practices
4. ABOUT…
Maruti has a network of 391 sales outlets across
230 cities all over India.
The service network covers 1,113 towns and cities,
bolstered by 2,142 authorized service outlets
The company's change in strategy and emphasis
on developing effective marketing communications
was their highlights.
Chairman : Mr. R. C Bhargava
CEO : Shinzo Nakanishi
5. BRANDS OF MARUTI SUZUKI PVT. LTD.
Historious car is Maruti 800
Maruti 800 - Launched 1983 - Largest selling car in
India, until 2004 - cheapest car in India. (P)
“Change ur life”
Omni – 1984, 2 Face-Lifts(P) “Fits all”
Gypsy – 1985 (P) “King”
Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr race”
Alto – 2000, Currently the largest selling car in India. 1
Face-Lift.(P) “Lets go”
Versa(2003-) (P) “The joy for travelling together”
Zen Estilo(2005-) (P) “ Shape ur world”
Swift 1 very small face-lift(2005) (P & D) you‟re the fuel
6. BRANDS…
Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are back”
Suzuki Grand Vitara Sports Utility Vehicle - July 2007.
Imported(P) “Play it your way”
Maruti DZiRE Sedan Version of swift - March 2008
(P & D) “The heart car”
Suzuki Alto (Sold in India as the Maruti A-Star) Launched
in 2008 December. “Stop @ nothing”
Models of 2009
Suzuki Splash
Ritz “Live the Moment”
12. ATTRACTING CUSTOMERS BY…
Three compact car models - Alto, WagonR, and
Zen -- competing with Hyundai Santro, Tata Indica,
and Fiat Palio.
In 2003,to attract customers Maruti launched novel
offers like "Change Your Life" campaign.
It also offered vehicle insurance for just
-„Rupee One only„
13. THEIR PRIDE
The sales figure in 1993 reached up to 1,96,820
vehicles.
The company produced one million vehicles in
March 1994.
-“The first Indian Company to cross this
milestone”.
Maruti Suzuki, has sold 7,64,842 vehicles in 2007-
08, an increase of 13.3% compared to 6,74,924
vehicles sold in 2006-07.
Their sales in the domestic market during march
2008 is 64,421 units.
Wagon R and Zen were ranked first and third in
the premium compact segment.
14. STRATEGY OF “WINNING”
Maruti is clearly an “employer of choice” for
automotive engineers and young managers from
across the country. Nearly 75,000 .
People are employed directly by Maruti and its
partners.
Maruti Suzuki sales is 75,109 vehicles in June
2009. This is the highest ever monthly export
volume in the company's history.
The company had sold a total of 61,247 vehicles in
June 2008.
Maruti‟s turnover rose 14.28 percent to
Rs.21,453.86 crore last fiscal from Rs.18,773.27
crore the year before.
15. WHY DO CUSTOMER LIKES MARUTI?
Maruti ranked highest in customer satisfaction with
after-sales service.
True value
Driving school
Authorized service
station
Insurance (2OO2)
Genuine accessories
16.
17. STRENGTHS
Distributor network brand loyalty, Japan technology
and Service distribution
After sales service
Cost-effective
Low maintenance
Indian middle-class
Low price,
High fuel efficiency,
18. WEAKNESSES
Low Resale value
Low engine capacity.
19. OPPORTUNITY
High end car segment
Overseas market
Improve handling
Add extra features to small segment cars
Attracting youth
Export small cars
20. Threats
Fuel price
Foreign brands
Price high of raw material
Small car competition
Key competitors
Tata Motors
Hyundai
Ford
FIAT
General Motors
Honda
21. LATEST PLAN
Fourth assembly plant will be scaled up to produce
3,00,000 cars a year by 2020.
PRESENT SUPERSTAR
Suzuki Cervo'sport
a Suzuki 660cc
engine - as against
Nano's 623cc - and
wear a tag of around
Rs 1.5 lakh on road.And second
car is KIZASHI which is 1700cc
with 18 lakh.
.
22. MARKET RESPONSE
Number of 31 March 2011 31 March 2010 Increase
Sales Outlets 933 802 131 added
Cities covered by sales network 666 555 111 added
Service Stations 2946 2740 206 added
Cities covered by service
1395 1335 60 added
network
Maruti Driving Schools 164 83 81 added
23. YET ANOTHER UNBEATABLE PRIDE IS…
India's Corps of Military Police
personnel patrolling the Wagah border
crossing in the Punjab in a Maruti
Gypsy.
