Nikon Corporation is a Japanese multinational specializing in optics and imaging. It is part of the Mitsubishi Group and descends from the Mitsubishi zaibatsu. Nikon was founded in 1917 and merged three leading optical manufacturers. It has five plants in Japan and a global network across the Americas, Europe, Asia, Oceania, Middle East, and Africa. Nikon aims to increase its market share in India for DSLRs from 45% to 50% and capture 25% of the compact camera market. It plans to expand its brand, strengthen business functions, and explore new products and services.

2. MITSUBISHI GROUP
 Nikon Corporation is a multinational corporation headquartered in Tokyo,
Japan, specializing in optics and imaging.
 Nikon is one of the companies that comes under precision machinery section of
the Mitsubishi Group (A Japanese conglomerate consisting of a range of
autonomous businesses which share the Mitsubishi brand, trademark and
legacy)
 The Mitsubishi group of companies form a loose entity, the
Mitsubishi Keiretsu. In general all these companies descend from
the zaibatsu of the same name. Nikon is one among the top 25 companies
which are members of the Mitsubishi Kin'yōkai, or "Friday Club“ that meets
monthly.

3. ABOUT NIKON
 Founded on 25 July 1917 as Nippon kogaku Japan Optical Industries Co., Ltd.,
the company was renamed Nikon Corporation, in 1988.
 Nikon Corporation was established when three leading optical manufacturers
merged to form a company
 They have 5 plants, in japan (Ohi Plant,Yokohama Plant, Sagamihara Plant,
Kumagaya Plant, Mito Plant)
NIKKON GLOBAL NETWORK
 The Americas
 Europe
 Asia
 Oceania
 Middle East
 Africa.

4. KEY PEOPLE
KARIYA MICHIO
Representative Director, Chairman of the Board
KIMURA MAKOTO
Representative Director, President, Member of the Board
ITOH JUNICHI
Executive Vice President & Chief Financial Officer

5. PRODUCTS
PRECISION EQUIPMENTS INSTRUMENTS
 IC steppers and scanners  Biological microscopes
 Industrial microscope
 LCD steppers and scanners  Stereoscopic microscope
 Measuring instruments
 Semiconductor inspection equipment
IMAGING EQUIPMENTS  Surveying instruments
 Digital cameras
 Film cameras OTHER BUSINESSES
 Interchangeable lenses  Customized product
 Speed lights
 Glass
 Ophthalmic lenses
 Film scanners  Encoders
 Sports optics  Thin film coatings
 Software

6. ACQUISITIONS
 Nikon has made 5 acquisitions in the years 2010, 2007, 2004, 2002 and 2000
 Nikon Corp: Eyeglass Division acquires Essilor Int'l-Eyeglass Division from
Essilor International SA Jan 01, 2000
 Nikon Netherlands acquires a minority stake in Flandria - Fotoworld
Oct 22, 2002
 Nikon Corp acquires Hikari Glass Co: Dec 01, 2004
 Nikon Corp acquires a minority stake in SK-Electronics Co Ltd
Aug 23, 2007
 Nikon Corp acquires a minority stake in DR Vision Technologies LLC
Oct 10, 2008
 Nikon Corp launches a tender offer for Metris NV Jan 01, 2010
 Nikon Corp acquires a minority stake in Notion Vtec Bhd Jan 19, 2010

7. NIKON INDIA
PRODUCTS  Nikon India was incorporated on 01 May
2007, a 100 % subsidiary of Nikon
Corporation Tokyo
Digital SLR cameras:
 Over the years Nikon had established a
Digital compact cameras strong base in India through local
 Coolpix performance distributors ( 34)
 Coolpix style
 Coolpix life
 Nikon India distributes, markets, services
and repairs the complete range of Nikon
imaging products
Film SLR cameras
Nikkor lenses  Services and repair Industrial products
Flashes including all available cameras, lenses as
Softwares well as microscopes and technical
measuring instruments.

8. COMPETETORS

11. CURRENT STATUS
D SLR SEGMENT
 Global Market share
Canon 44.5%
Nikon 29.8%
Sony 11.9 %
Olympus 5.1 %
 Nikon India aims to increase its market share from 45 % to 50 % in the D-
SLR segment
COMPACT CAMERA SEGMENT (India)
 Already built up strong position of around 20 percent market share in Compact
Camera segment. Nikon intends to capture 25% of compact camera market
share for 2011-12

12. FUTURE PLANS
 Expanding the Nikon brand, Strengthening business functions and innovating
processes.
 expanding in new directions to new products and services which have a
synergy effect with existing businesses
 explore entirely new business fields
 expect to see market growth in emerging countries in line with rising to income
levels, and predicts that these markets will continue to grow.
 CSR-oriented management