Example of Irish Recruiters Tuesday Club 2009 Content regarding using Twitter for recruiting. Contact declan.fitzgerald [at] gmail.com to learn more about Irish Recruiters

1. Welcome to the Irish Recruiters
Tuesday Club
August 25th 2009
“Using Twitter to Recruit”

2. So why was Irish Recruiters set up by Declan Fitzgerald
To Provide a New Forum
• For Irish agency recruiters, in-house recruiters,
job boards and the public bodies to come
together to get to know each other, debate and
share ideas and raise the sophistication of
recruitment in Ireland
To improve @ 4 levels
• Globally
• Nationally
• Our Own Companies
• Ourselves
To share
• Open, honest, innovative dialogue
• In a respectful collaborative environment

3. It is not the NRF or CIPD – It has a technology focus
Subjects of interest
• The Future of Recruitment
• Technology’s relationship with recruitment
• Current Market Conditions
• Who we all are
• Interviewing
• Mergers, Acquisitions & Redundancies
• Improving Ireland’s ability to attract talent
Note: If you want to join the group or know people who may want to join please visit:
http://www.linkedin.com/groupRegistration?gid=46316
Created by Declan Fitzgerald, Microsoft

4. Who am I?

5. My blog: The Irish Cyber Sleuth

6. Update facts about Irish Recruiters membership
• 944 members! Deloitte Digicel
– 847 last meeting Diageo Pocket Kings
– 1247 under Staffing, Ireland in LI Hertz
– 125 blocked
Amnesty
Sales Force
• 74 CEO/Owners and 50 directors of Cisco Accenture
Recruitment Agencies Pfizer Siemens
• 212 recruitment agencies Tesco ARUP
represented (135 in NRF) Vodafone
Eircom The Irish Times
• 10 Job Boards represented Bank of Ireland Pocket Kings
• 3 ATS owners Bank of Scotland Microsoft
• 52 Recruitment Managers from 113 Ulster Bank
Modus Link
companies BT
Independent Morgan McKinley
• Approx 6% are from overseas Abbot Dell
• 21% of members are non agency Board Bia Google
Yahoo
Xerox

7. What plans have I for the group!
Created by Declan Fitzgerald, Microsoft

8. Education and Community
• 3rd of June ½ day conference (next to be help before Christmas FY09)
• Hot Topics in the industry with presenters from multiple industries
• Interviews with members of the club hosted
on blog and YouTube
• Best of recruitment on You Tube
• To meet up and network
• To debate relevant industry topics
Created by Declan Fitzgerald, Microsoft

9. Agenda
• Presentation:– 30 mins
– Using Twitter to Recruit! Worth it or not?
• Three Discussion Topics – 1.5 hour
– How are you using Twitter and feedback to date?
– Green Shoots!
– The Recruitment Black Hole!

10. Who is present
• John Mooney, Kala Technologies • Martina Ryan, Bank of Ireland
• Jonathan Campbell, Select People • Sarah Lynch, Bank of Ireland
• Jacqui Van Teutem, Raretec • Emer MacShane, Eircom
• Jan Rose, Harvey Nash • Deirdre Moran, Microsoft
• Barry Smyth, MCS Personnel • Noel Reidy, Google
• Siobhan O'Keefe, Merc • Pairic O'Dowd, Prima
• Lindsay Browning, CPL • Garret Woods, Alexander Mann
• Elaine McMahon, CPL • Roderick Smyth, Arithorn
• Angela Byrne Parc, Aviation • John Phelan, Caliber
• Nicola Reid, Hudson • Jackie Brown, Jackie Brown
• Ian Wortley, Jackie Brown Medical
Medical

11. Questions for the group
• How many people’s company here has a Twitter
account?
• How many has more than 1, 5, 10?
• How many have private accounts?
• How many people have made a direct hire or sale using
Twitter?
• How many people here have never sent a Tweet in
their life?
• How many people are Twitter converts
• How many don’t know whether “To Tweet or Not to
Tweet”?

12. Considerations for starters
• Do you have a social media strategy and how does it fit in with it?
• Is your strategy integrated with your current PR and Marketing
departments?
• Why do you want to use Twitter? Making your business case! Do
you have in buy in for a content calendar?
• Dive in but think about having a Twitter policy (content, frequency,
tone, etc)?
• What are the analytics you are using to analyse your performance?
• Do you have the time and resources to dedicate to it?
• Do you need multiple accounts?
• What is your handle and making it SEO friendly?
• What apps should I use to start?

13. Why use it?

14. It’s growing here too! (50 most influential in Ireland)

15. More Irish examples

16. Irish Companies on Twitter
• http://www.mulley.net/2008/08/23/irish-
companies-on-twitter/
• http://golez.net/irish-twitter-index/

17. It can improve your business
Opportunities
• Market Research • Socialising
• Customer and Technical • Find Answers
Support
• Build Your Brand
• Faster than RSS
• Learn from Thought Leaders
• Polls/Surveys
• Become a Thought Leader
• Monitoring who is talking
about your brand • Advertise your company
• Build Trust and its products, services
(twitter.com/saplistens) and updates
• Conduct Competitive Research (twitter.com/dell_mini)

18. Enterprise advice before you start
• Where are your customers and what social media tools
are they using: Radian6 and Techrigy’s SM2 offer tools
to assist with this. You can use these tools to identify
who specifically are the social media influencers that
talk about your brand, your industry, and your
competition and you can plan to engage them on a
more personal level.
• CoTweet is another web-based Twitter client built for
the enterprise. It offers multi-user and multi-profile
support, and integrated Bit.ly reporting. CoTweet is
used by Jet Blue, Sun Microsystems, Starbucks, Whole
Foods, and even Twitter itself.

19. Enterprise advice before you start
• http://tweetburner.com/ -check your URL
analytics
• http://www.twtmailer.com/ - check who is
retweeting you
• TweetVolume : Enter keywords and a graph
will be built showing the frequency of the
keywords. It’s great for seeing how often your
company is referred to versus competitors or
doing a buzzword trend analysis.

20. Enterprise advice before you start-
build community
• • Twitter search – This is the only search function
actually hosted by Twitter. It’s extremely easy to use
and offers comprehensive results.
• TwellowTwellow – An application similar to Twitter
search except that you can search by categories
(which makes results more targeted).
• TwitDir – I like TwitDir because it offers a search
function and breaks Twitter users into categories like
the top 100 people followed and top 100 updaters.
•A more recent addition worth checking out is the
Twitter people directory, WeFollowWeFollow

21. Using it as part of your strategy

22. Microsoft Recruiter Example

23. Examples of Use in Microsoft

24. Twitter Job Search
• W
Look for software engineer jobs in Dublin

25. Use an aggregator – like TweetDeck
Another option is http://seesmic.com/

26. My Account

27. Export to CV using “Friend or Follow”
Create a CSV file with your
followers or those whom
you follow with
friendorfollow.com and use
Excel’s sort and search
functions to learn quite a bit
about those people. You can
filter by their location,
keywords in their bios, etc.
You can do the same on
LinkedIn

28. Tweetie for the iPhone

29. Example of Irish Recruiter Twitters
(@irishrecruiters)
@cplhr @cplmarketing @Jobs2Ireland
@marketingeire @irishrecruit
@cplitsupport @CPLMultilingual @Workyworks @jobsdotie
@careerscoacheu @cplhealtcare @Flexitimer @TalentTank
@janrosa @RecruitmentSoft @recruitireland
@FrankBrown @MedicalJobsIRL
@VantageLtd @EDENRecruitment @RecruitDirect
@CareersRegister
@medicaljobsguru @permjobs
@selectpeople @ScienceIreland
@mynewcv @irish_jobs

30. It’s going to get a lot more interesting!
• Facebook has launched a new Twitter app
• Microsoft and Google are indexing twits
• Microsoft has launched Vine in beta
• Twitter will launch soon professional services,
business applications and a self monetising
platform soon!
• The market for real time relevancy has only
begun

31. Get creative!
• Finding Tweeter bloggers:
– PR inposttitle:"on twitter" OR inposttitle:"follow
me" twitter
• Finding candidates bios:
– site:twitter.com "bio * engineer" -careers ireland |
dublin

32. Follow on reading
• Twitter basics:
– http://www.kcnn.org/modules/twitter_basics/
• 12 Twitter iPhone apps:
– http://theappleblog.com/2008/12/03/12-twitter-
apps-for-the-iphone/
• New Facebook Twitter App:
– http://www.facebook.com/apps/application.php?i
d=111757625714

33. Let’s break into groups!
DISCUSSIONS

34. Format
• Please break into groups of 5
• Please separate from colleagues you work with
• 30 second intro from everyone – Company, Title,
Industry Speciality
• Round robin approach where everyone gets 2
minutes to speak and then a free for all
• Can I ask one volunteer to be chair for the
discussion and decide when to move the Musical chairs
conversation on and one volunteer for scribe.
• Be respectful to the audience and do not sell
your products or services inappropriately (use
your business cards to talk offline)
• At the end the chairman speak for a minute on
what salient points you’d like to share

35. Questions
Good News Stories, Facts or Figures: What positive news
is coming out from the Irish economy or Irish
recruitment industry that should give recruiters cause
for optimism? What green shoots are people seeing?
Is contracting recruitment holding up better than full-
fee placements. How long will the recession go on?
The Recruitment Black Hole: How are recruiters
responding to the flood of CVs now coming their way!
How can we improve the candidate experience when
volumes are extremely high? Discussion, here.

36. Future Events
• The Future of Recruitment – Part 2: The Road
Ahead – 7th October 2009
– http://thefutureofrecruitment.eventbrite.com/
• Irish Recruiters Christmas Dinner – 3rd of
December ?

37. The End
Thanks for coming!