Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Trulia's Locoya Hill covers how Keller Williams associates can succeed when they take advantage of the emerging mobile market.
4. Consumers Are Using Phones Like Never Before
4
31%
U.S. adults prefer
to be reached by
text message
90
Million Americans
will use a tablet
device in 2014
91%
Americans have
their mobile device
within reach 24/7
9. Mobile Technology = More Engaged Consumers
9
60%
More Likely to
Contact Agent
70%
Mobile searches
result in action
60%
More time on
Trulia iPad app
than PC
10. Rich Relevant Data In The Palm Of Your Hand
10
Great schools
Price just dropped
$
Easy commute
13. Agents Must Reach Consumers At Moment Of Need
13
The Majority Research & Select an Agent in Just One Day
and Interview Only One Agent
Up to 1.5 Years of Online Research
BUYERSSELLERS
13.8 Months 1.5 Mo 5.0 Months
18.5 Months 1 Mo 1 Mo
Select An
Agent
Buy/Sell
Home
Start of
Process
Source: Hebert Research, 2012
16. Where Are You Investing Your Advertising Dollars?
11 M
Unique Users
Use Trulia’s
Mobile Apps
Each Month
60%
More Likely to
Contact Agent
122%
Trulia’s Mobile
Traffic Increased
This Past Year
17. Move Quickly To Capture The ‘Now’ Consumer
17
Agents who respond to leads in minutes
have double the conversion rate
