1. Am I your target customer?
Hershey Bears Fan Overview
2014-2015 season

2. Hershey Bears Fan Ticket Holders are:
• 35-54 years old
– Ave. age range of transient & season ticket holders; transient guests are
slightly younger, season ticket holder guests are slightly older
• Reside in Harrisburg, Lancaster, York-Hanover, Lebanon market
• $50K - $99K Annual income
– Professional & white collar occupations accounted for 70% of ticket holders
• Majority own home, are married, and have children
• Larger percentage of male ticket holders
– Transient ticket holders: 60% male to 40% female
– Season ticket holders: 68% male to 32% female
2013-2014 Findings from
Transient & Season Ticket
Holder study conducted by Air
Integrated

3. Loyal fan base stays connected
with Hershey Bears
• 54,807 Facebook Friends
• 32.7K Twitter Fans
• 8,794 Pinterest Followers
• 3,813 Instagram Followers
• 40,000+ Sweetmail Subscribers (e-newsletter)
• 1,054,636 Website visitors from 10/1/13 – 5/9/14
Hershey Bears Media Communications
Network as of 3/10/15

4. Hershey Bears Game Attendance
• 9,672 Average Game Attendance as of 3/9/15
– Giant Center Seating Capacity: 10,500
– 688 seats located in the Bud Light Champion’s Club Lounge with private
Club Lounge access and amenities
– 40 Suites on suite level (38 Suites under lease agreements; 2 Suite
Rentals)
• 319,168 Total Attendance as of 3/9/2015
– 33 out of 38 regular season home games
– American Hockey League (AHL) regular season runs Oct-Apr
– Last Hershey Bears home game of regular season: 4/18/2015
• #1 in AHL Attendance since 2005-2006 Season
– Giant Center is Home of the Hershey Bears

5. Sponsorship Involvement
Considerations
Sponsorship Packages include but not limited to:
• Brand Visibility: Dashboards, Ice logos, Concourse & Fascia Signs,
Bathroom Signage, Section Signage, Guest Services/Will Call Windows,
Zamboni and Video board & LED Signage
• Interactive Activities: On-site Tabling/Sampling, Video board & Intermission
Features
• Promotion Night & Activation Opportunities
• Media Communications: Ads/Spots via Print, Website, TV, Radio
• Hospitality Elements: Tickets, Suite/Catering Room Rentals, Suite Leasing
NOTE: All Sponsorship Packages are customized based on your
business’s marketing/partnership objectives

6. Contact Information
Deborah Ellenberg
Corporate Partnerships Account Executive
Hershey Entertainment & Resorts
300 Park Blvd
Hershey, PA 17033
PHONE: 717-534-8944
FAX: 717-534-3165
EMAIL: dlellenberg@hersheypa.com