Take advantage of today's media platforms when you promote your business. This presentation provides a nutshell guideline as to how you can leverage any business with transmedia platforms. You don't need a massive budget to make a splash, and you're likely going to see better SEO tactics using transmedia than straight-up buying media.

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Digital platforms are the medium, not the message
Case Example
Arcana Studio is one of the largest aggregators of graphic novel and comic book properties in
North America with more than 150 graphic novels and 5,000 characters in its library of intellectual
property.
Going into the San Diego Comic Con 2012, the company had about 3,000 followers in Facebook
and Twitter.
Before its partnerships were announced with Gene Simmons, Roddenberry Entertainment, and
Benderspink, starting on day one of Comic Con, Publishing Media Creative Incorporated designed a
targeted and consistent push-out through Internet media platforms every day throughout the
four-day event.
As a result, Arcana increased its Facebook likes to 20,000 in less than 48 hours and to 30,000 in
three days. As of January 24, 2013, Facebook likes are up to +176,000. Twitter followers increased
to +55,000, Besides attracting more lucrative business partnerships, Arcana is set to grow its
financial position considerably.

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What Is Transmedia?
Transmedia is multi-platform storytelling.
Transmedia storytelling brings human media to an otherwise corporate sell. It taps into a primal
need that most people want: to connect and have a sense of belonging. If you can engage
customers with enthusiasm, they will spread your message willingly and you have a greater chance
to capture what you want from them than through a singular communications’ channel or by
traditional methods.
A simple example is an advertisement for Kokanee beer. The company launched a series of
television commercials involving a forest ranger and his assistant and a Sasquatch that kept trying
to steal their beer. The story progressed to include three young female ranger assistants and
culminated when the viewers were asked to visit the website to log in and decide the next chapter
– whether the ranger lived or died. Once the viewer logged in and chose the ranger’s fate, they
could see a video of what their story ending would look like.
My posting this link in this proposal and this blog adds two more platforms that spreads this brand.
http://publishingdashboard.blogspot.com/2013/01/transmedia-storytelling-sells-beer.html

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Television shows have been using transmedia to expand on each episode and engage their
viewers, turning them into fans. Mad Men extended the life on each show with more narrative, fan
discussions, and games. This link (http://www.amctv.com/shows/mad-men) shows the various
ways the show is garnering fan interaction besides viewing episodes and photos. The show also
engages a different conversation on its Facebook page.
Rick Sanchez is considered CNN’s social media pioneer. He was the first news anchor to incorporate
live Twitter, Facebook, and MySpace discussion into his broadcast. Today, Twitter feeds are almost
as common in TV news as the story scroll.
In 2010, the Producers Guild of America considered “transmedia producer” as an official title.

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The following is a screen capture taken from Twitter, which was posted to Facebook, of a live feed
of a YouTube stream of a Google Hangout after it had been shared on Twitter, Facebook, and
Google Plus through the social managing tool Hootsuite.
The goal for success isn’t always money. This non-profit organization is doing something different.
The Children’s Prize (http://ChildrensPrize.org) has run a contest to award a $1 million prize to the
person or organization that can save the most children aged 0-5. The message was spread across
various Internet media platforms, and at worst, the campaign will generate great ideas that could
eventually make a difference for both children and the company that funds the idea or uses its
products to support it. How this campaign is spread across the media is the difference between
success and failure.

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Why Storytelling for Business?
Behind every corporation is a person. That person may be the founder, the cashier, the
accountant. Every business has a story to tell, and the customer wants to hear it.
Don’t forget that companies are there for the customer. The customer is not there for the
company.
Technology has changed how we communicate. There is a very good likelihood your
customers live and play in digital media. You are not your market. People come here to
engage, to learn, to share. Why not do something remarkable to let them share you?
What’s In It for You?
The power of Internet media cannot be understated.
 Over 50% of the world’s population is under the age of 30, and 92% of children under the
age of two have a digital shadow.
 53% of people on Twitter recommend products in their tweets.
 If Facebook were a country, it would be the world’s third largest.
 Generation Y and Z consider email passé.
 YouTube is the second largest search engine, next to Google.
 There are well over 200,000,000 blogs and at least 34% of them post opinions about
products and brands.
 The average age of the most active game purchaser is 35.
Source: Erik Qualman’s Socialnomics
Bring the message back to why the company got into business in the first place. Companies can
inspire and make people feel welcome.

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Two-way Marketing Really Isn’t That Scary
People are talking about your brand whether you are part of the conversation or not. Digital media
allows you to tell your side of the story.
The more you write the story, the more you control it.
When is the last time you did a digital audit on your company?
Transmedia Is:
Twitter, LinkedIn, a website, newspaper, television, radio, billboards, magnetic truck signs, bus
signs, baseball outfield advertising, novelties, clothing, apps, events, …
Spreecast Facebook
Book Publishing Magazine Articles

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Books on Tape Ebooks
Merchandising

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Contact
Publishing Media Creative Incorporated
Debbie Elicksen
Email debbie.elicksen@gmail.com
www.freelancepublishing.net
Skype: debbie.elicksen
Social Networks
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Blog: http://publishingdashboard.blogspot.com/
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G+: https://plus.google.com/u/0/100541659917578195502/about (debbie.elicksen@gmail.com)
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Blog: http://insideprofessionalsports.blogspot.com/