This social media flow chart is a conceptualization of how to integrate social media into the overall brand and program marketing strategy. Please add your thoughts and comments! If you have a flow chart you'd like to share, please feel free to reference it in the comments.

1. Social Media Value Flow Mission Online Listening Mentions Messaging and Brand determines Replies determines leads to purchase Products and Services Accessibility Customer Input Listening leads to purchase leads to purchase Develop Loyalty Deliver Value Customer/Brand Experience and Buying Decision influences influences