The document provides a summary of a presentation on impactful social media and fundraising in the digital space. The presentation discusses redefining leadership as being related to being a network weaver who builds healthy and inclusive networks. It also covers developing your own brand, online fundraising strategies, and two case studies on successful online fundraising campaigns including #GivingTuesday and a campaign led by Carter Gibson for the American Red Cross. The presentation emphasizes the importance of engagement, collaboration, and building communities online for effective digital fundraising and impact.
Boost Fertility New Invention Ups Success Rates.pdf
Impactful Social Media and Fundraising - The Power of the Network Weaver
1. #JFNAIMPACT
Scott adds image
Impactful Social Media and
Image Credit: Nellie’s
Blog Fundraising in the Digital Space
2. About the Presenters
Photo
here
Debra Askanase, MBA Scott Remington
@askdebra @ScottRemington
Online engagement strategist, Online fundraising guru,
former nonprofit executive #GivingTuesday Ambassador.
director. Thinks about Creative non-profit problem
measurement. Research geek. solver. Techguy turned suit!
#501TechBOS organizer.
(A proud Cashew)
(Never refuses ice cream) 2
3. Today’s Discussion
• Redefining Leadership (hint: it’s related to
networks)
• Developing Your Own Brand
• Online Fundraising and You!
• Two Case Studies: Weaving and Giving
8. Underneath the hood of every successful
nonprofit organization…
http://www.flickr.com/photos/caharley72/3234569758/in/set-72157613017181324/
9. …is a network weaver
Rabbi Yonah Bookstein Deborah Fishman
Jewlicious.com Avi Chai Foundation
@rabbiyonah @deborahfishman
10. http://www.networkweaver.com/?page_id=18
“A Network Weaver is aware of the
networks around them and explicitly
works to make them healthier, more
inclusive, bridging divides.” – June
Holley
The Network Weaver Builds
Communities 10
16. Network weaving and influence
http://www.altimetergroup.com/research/reports/the-rise-of-digital-influence
16
17. Discussion:
Who’s a network weaver and why?
Are you a
network
weaver?
18. 10 Commandments of Relevance
1. Content matters.
2. Know where your networks live.
3. Understand the culture of the social media channel.
4. There is no divide between you/you.
5. Sharing is everything. Share 110% of the time.
6. It’s not about you, it’s about your network.
7. Listen. Not just once but constantly.
8. Participate.
9. Read what your network is publishing (blogs,
newsletters, Pins).
10. Practice abundance thinking: include others.
22. Share pair exercise:
Mapping you and your network
1. Who is in your informal
network?
2. What type of people
are in your organization’s
network?
3. What’s your brand?
24. 5 Pillars of Online Fundraising
1. The network weaver has the necessary tools
to fundraise online
2. Those who are the most connected are the
most successful
3. Email and website are still the most effective
tools
4. One strategy does not fit all
5. Online fundraising should be a part of your
overall strategy
32. Success Tips for Peer to Peer
Fundraising
• Educate others on your organization
• Don’t be afraid to ask
• The donations are going to your organization not to you
• “Help us help others”
• Be transparent!
• Use tools available too you
• Personal Giving Pages
33. Success Tips for the Organization
• Invest now or be left behind
• Show impact
• Less clicks less pain
• Have recurring giving and pledge options
• Brand your giving page
• Multi-channel asking – multi success
50. Even at the finish, Carter is still
engaging his network
51. Takeaways:
• There are no more barriers of communication
• Pick 1-2 channels and “go deep”
• Being connected makes a difference!!
• REAL engagement is what matters
• The most successful network weavers never
forget:
52. What are your
burning questions?
http://www.flickr.com/photos/highwaysagency/6032691030/in/photostream/
53. Jumping In
What is your next step?
Photo Credit | Flickr: Hamad-Al-Mohanna
55. Further reading and resources
Fine 100 : https://twitter.com/fundraisinisfun/the-fine-100
Building Smart Communities Through Network Weaving:
http://www.networkweaver.com/wp-content/uploads/2011/12/BuildingNetworks.pdf
Interview with Carter Gibson:
http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-
google-fundraising-story/
Giving Tuesday and Social Media
http://www.remingtongroup1.com/giving-tuesday-and-social-media/
Online fundraising stats from Blackbaud: https://www.blackbaud.com/blackbaudindex
Building “fiercely loyal communities”
http://www.communityorganizer20.com/2012/09/19/fierce-loyalty-the-interview-
with-sarah-robinson-you-need-to-read/
The Networked Nonprofit: http://www.amazon.com/The-Networked-Nonprofit-
Connecting-Social/dp/0470547979
Facebook Best Practices and Research Scoop.it topic: http://www.scoop.it/t/facebook-
best-practices-and-research/
Twitter Best Practices and Research Scoop.it topic: http://www.scoop.it/t/twitter-best-
practices-engagement-and-research