Seeking senior level assignments in Strategic Planning, Business Development, and Channel Sales & Distribution Management with an organization of high repute, preferably in Consumer Durable/Electronics.

1. DEBANIK BISWAS
13, West Road, Kolkata – 700 075, WB, India | Mobile no. (+91) 9830806909 | Date of Birth: 25
th
March’1970
LinkedIn ID: https://www.linkedin.com/pub/debanik-biswas/19/848/130 | Skype ID: debanik.biswas
Email IDs: debanik.biswas@yahoo.com ; biswasdebanik@gmail.com
OBJECTIVES
Seeking senior level assignments in Strategic Planning, Business Development, and Channel Sales & Distribution Management
with an organization of high repute, preferably in Consumer Durable/Electronics.
OVERVIEW
 An out-of-box thinker which has a proven track record of increasing revenues, streamlining workflow and creating a
team work environment to enhance productivity.
 Expertise in Sales plan execution, product promotion and implementation of business Strategies to accomplish
targets. Experience in delivering optimal results & business value in high-growth environments
 Proficient in supervising & controlling distribution related processes & services.
 Outstanding track-record of managing and developing accounts, maximizing sales and optimizing company profits. A
skilled planner, strategist and implementer with deftness in devising and implementing strategies aimed at ensuring
successful running and Management of operations.
 An innate flair for accepting challenges with entrepreneurship abilities in managing & leading sales functions and
achieving desired targets. An impressive communicator with honed interpersonal, team building, negotiation,
presentation, convincing and analytical Skills.
SELECTED ACCOMPLISHMENTS & ACHIEVEMENTS
SKILLS
Channel Sales Management | Business Development | Strategic Sales/Marketing | Client Relations Management | Key
Accounts Management | Market Penetration Strategic Alliances | Analytical Skills | Team Leadership | Institutional/Corporate
Sales | Negotiation
Launched SONY Car Audio in Kolkata in July’1996 and established its official sales channel
throughout Eastern India by fighting diehard against all odds of rampant & unauthorized
supply of various branded car audios including Sony from the gray/smuggled markets
In SONY I got acclaimed & awarded in the years of 1998, 2001, 2003, 2004, 2005, 2006 & 2009 with trophies,
foreign trips, cash incentives, promotions and all on so many achievements for exceeding sales & collection
target/budget by excelling with my sales team leading them from the front by example
In SONY I had completed
uninterrupted service
tenure of 14 long years
In SONY from my area in South Kolkata I reached to a val of INR 6 million in 4-5 yrs. from the grass root t/o of 1.5
million in 2000-2001 and I got promoted to ASM in 2005, thereafter along with my sales team lead by me
Kolkata direct area’s val t/o grew from INR 6 million to 15 million in 5 FYs from 2005 to 2009 and I got promoted
to BM and was sent to handle AP Branch. In my tenure of 1 yr. AP br. grew by 60% in FY’09-10 in t/o over FY’08-
09.
Videocon awarded me & acclaimed my significant performance in Sales & Collection in June, Sept, Oct & Nov in 2010 and in
Feb’11 including the award ‘No.1 Brand Manager’ in India and ‘SAP Module Brand Manager’ in Nov’10 online I.T.TEST
Got
promoted
to BOH in
Feb’11 in
Videocon
In 2011’Dec Joined TPV Technologies, took over the full
responsibility to develop the new business of TPV’s in-house
brand AOC, appointed 25 distributors & recruited manpower
throughout Eastern Indian states and launched AOC Branded
LED/LCD Panel TVs quite successfully everywhere by June’12.
In 2012 achieved 55 k sets and 75 k sets of
AOC Panel TVs in 2013, in Aug’12 took over
the additional responsibilities to develop
this new biz.of AOC in some selected &
target markets in Central & Western India
I and my team of
Sales & support
established the
Brand Name
‘AOC’ in East

2. ACADEMIA
Bachelor of Biological Science (B.Sc.), Calcutta University
PGDBA (Ongoing), Symbiosis, Pune
I.T. SKILLS
SAP-R/3 Version (Sales & Distribution Module)
Windows, MS Office and Internet
TRAINING/SEMINARS/WORKSHOPS/MDPs
Channel Management by Vinode Gupta School of Management, Salt Lake, Kolkata in 1994 AND again in 2004,
conducted by Sony India at Mercury Goldman Workshop, Kolkata
Customers for Life by Mr Robert Hunt and conducted Sony India in 2008 AND Channel Management, Channel
Development and Behavioural Science by Onida in 1996
'Effective Business Communication’ by British Counsel, Kolkata AND ‘Managing Channels Profitability’, conducted by
Sony at NIS Sparta’ Kolkata
MY CAREER GRAPH
IFB (ASE), Kolkata, Apr 1994 – Feb 1995 | ONIDA (SE), Orissa, Mar 1995 – May 1996 | SONY (SE-ASM-BM), Kolkata, WB, Orissa &
AP, June 1996 – Feb’2010 | VIDEOCON (BM-BOH), Kolkata, WB, May 2010 – Feb 2011 | MITASHI (RSM-E), Eastern India, Feb
2011 – May, 2011 | AOC (RM-E+), Eastern India, Sikkim, Indore, Nagpur, Chandrapur, Mumbai, Thane, Pune, Nasik, Ahmedabad
| Dec 2011 – June’2014 | TRUEBLUE (SR.MGR.), Eastern India, Sep 2014 – Present
HIERARCHY FLOW CHART
AGE
0
20
40
60
IFB (ASE) ONIDA (SE) SONY (SE) SONY (ASM) SONY(BM) VIDEOCON
(BM)
VIDEOCON
(BOH)
MITASHI
(RSM)
AOC (RM) TRUEBLUE
(SR.MGR.)
24 25 26
35
39 40 41 41
45 45
AGE
JOB
LEVEL
MD (SONY)
NSM
BM (Myself)
ASMs (5)
SEs (12)
OTHER BMs
DIRECTOR (AOC)
RM (Myself)
BMs (4)
ASMs (8)
SEs (16)
REG.MKTNG (1)
OTHER RMs

3. EXPERIENCE (In Years) BY JOB DOMAIN
20 Years of rich and vast experience in Channel Sales
Management & Business Development, offline Sales and 1 Year in E-Commerce, online Sales.
EXPERIENCE (In Years) BY JOB PROFILE
Out of Total 20 Years of Channel Sales Management &
BD 11 Years as Sales Executive, 4 Years as Asst.Manager, 2 Years as Brand and Branch Manager, 3 Years as Regional Manager; 1
Year E-Commerce as Asst.Manager.
MARKET HANDELED (Red Boundary)
Eastern India – WB, Bihar, Jharkhand,
Odisha, NE 7 Sisters, Sikkim | South Eastern India – Andhra Pradesh | Central India (Maha) – Nagpur, Chatrapur | Western India
(MP) – Indore; (Maha) - Mumbai, Thane, Pune; (Guj) - Ahmedabad
20
1
Channel Sales Management & Business Development
E-Commerce
13
2
4 11
Sr.Manager
Regional Manager
Branch/Brand
Manager
Asst.Manager
Sales Executive