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Emerging Media101: online marketing, social media and productivity tools

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DebRobison

Presentation for Fresh City Life's Marketing Bootcamp, part of Create Denver Week

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Emerging Media Marketing 101 Deb Robison Fresh City Life Marketing Bootcamp
1. What are we talking about? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Emerging Media? It’s like that Supreme Court Justice’s opinion. “I can’t define it…,I know it when I see it.”
 Lay of the Land
Where do I start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of online communities.
How do I keep up? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 Rules of the Road ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 Rules of the Road ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 Rules of the Road ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Online campaigns & communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where’s my iPhone?
Let me introduce Dave Rimington ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dave’s Google Profile
Dave’s YouTube Channel
Tweet driving traffic
Dave on brightkite
Dave’s Twitter numbers
The Ecology of an online community
3. Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trend: Geo-Location Apps
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find these resources ,[object Object],[object Object],[object Object]

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Emerging Media101: online marketing, social media and productivity tools

Notas do Editor

  1. Survey audience
  2. Point of Entry….