5. …those years of living on separate
planets, have done real damage to
CIO/CMO relationships.
Mars and Venus, meet Pluto and
Uranus. One got demoted as a planet
and the other is the butt of jokes. Both
parties are to blame for the current
state of affairs.
Gartner 2013, Jennifer Beck
6. There is a shift in IT spending from in-premises
to off-premises. (Cloud Service/ SaaS)
Decentralization of IT in the enterprise.
BYOD Trend etc.
Gartner made a big splash late last year
with its prediction that by 2017 the CMO
will spend more on IT than the CIO.
Likewise, IDC predicts that what it terms
"line of business executives" will control 40
percent of IT spending by 2016.
Big Data
7. As CMOs Grab IT Budget
From CIOs, Cloud CapEx
and OpEx Shift
If analysts are correct, and the CMO
eventually wrests control of the IT budget
from the CIO, then spending on cloud
computing will get a lot less predictable
and a lot more complicated.
CIO Magazine (Feb, 2013)