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Case 4 automotive p26 fr cover
1.
Automotive sanitized Funnel
Impact survey April 2006
2.
Communication within automotive
sector…
3.
In Automotive, there
are several important communication moments… On-going brand campaigns (New) makes/ models Open doors (entire dealer network) Initiatives of dealers (new showroom, opening, …) Auto-fair (big –small) Addressed Unaddressed ATL ++ + +++ *customers prospects ++ +++ +++ ++ +++ + + ++ +++ + +++ +++ Recurrent customers relation campaigns (e.g. winter promotion) Current media pressure +++* -* -*
4.
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