1. Free Marketing
in Social Media
Chelsea Boomer and Stacia Doss

2. What is social media?
Yikes!
What is all of this?

3. -Users create the content for social media
2 definitions mentioned in our textbook:
1)"Social media are online communications in which
individuals shift fluidly and flexibly between the role of
audience and author." (Joseph Thornley, CEO of
Thornley Fallis PR Firm)
2)"Social Media. Any communications format where the
users publish the content." (Isabella Hillborn, blogger)

4. Examples
There are many forms of social media, to name
a few:
-Blogs--Wordpress, Tumblr, Blogger
-Social Networking--Favebook, LinkedIn,
Google+
-Events-Meetup.com, Eventful
-Video Sharing-Socialcam, YouTube
-Photo Sharing-Instagram, Flikr, Photobucket
And so much more...

5. History
From research,
many argue the
existence of the
internet as being
part of the start of
social media , but is
this true?

6. Social Media as Marketing Tool
Roles in Marketing:
-Branding
o Create and strengthen a relationship between the brand and the
consumer--2 way communication
-Website Traffic
o Low cost to drive traffic from social media
o Study showed greater ROI from social media than Google
AdWords (paid search engine)
o Can use ads on some social media, but it costs
-Customer Insights/Feedback
o Likes/Dislikes, Comments, etc.
o Helps marketers know if they are selling in the correct
distribution channels at the right time, right price

7. Benefits?
-Engagement-85%
o Customer engagement
-Direct consumer communication-65%
o Quick consumer/customer preferences in real time
-Low cost-51%
o Cheap, but labor intensive
-Brand building-48%
-Market research-42%
o Measure and monitor the voice of the consumer
-Reach-37%
o Can target consumers who are most important to building
brands

8. Pros/Cons
Biggest Advantage? Low cost (Or relatively
less than other marketing mediums)
Biggest Disadvantage? Hard to Measure.

9. Something to think about...
Brands: Please Stop Trying to Start Conversations On
Twitter (Ad Age article)
Main points:
-Social media is dictated entirely by consumers, not brands
-Brands that can enter current news conversations as they're
happening are giving consumers what they want and
leveraging ongoing momentum
-No point in brands "suggesting hashtags and slapping platform
logos on the end of their commercials"

10. Blogging
What's a blog? Short for "weblog." It's a web-
based journal...write what you want!
Why Blog?
-Product promotion
-Education
-News and Information
* And adds human
interest

11. So many choices...
tumblr.
wordpress weebly
blogger
flavors.me
Blog design tools- templates, widgets, html or text editor
Promotion/tracking-directories or tracking tools
Ease of use-combo of coding and html
Technical help/support-tutorials/help topics
Choose a design, start posting and distributing the url
amongst different social networks to build an audience.

12. Marketing on Blogs
-Provide customers information that could be
important when researching a product.
o Product evaluations
o Reviews
o Free publicity for the blogger's products

13. Social Networking Sites
Twitter
Facebook
Myspace
Google+
LinkedIn

14. Social News Sites
Discover and share content from
anywhere online
Was virtually ad free until Google
AdSense was added
Search Engine Optimization (SEO) is
most important marketing use

15. Publishing Platforms &
Communities
User-generated, small web pages called
lenses
Content creators can earn revenue from
referral link sites like Amazon.com and
Ebay
5% of revenue goes to charities
50% goes to lensmasters
45% goes to Squidoo
About half of lensmasters donate their
royalties to charities

16. Squidoo Benefits for
Internet Marketers
SEO: More lenses increases search engine rating
Polling: Can provide valuable insight into your niche markets
Hosting: Earn a royalty if someone
clicks your Amazon/ eBay/ Youtube link
Testing: Dashboard provides statistics
Content: Can earn money by being a
Squidoo content provider

17. Social Bookmarking
Share, organize, search, and manage bookmarks of web
resources.

18. Video Sharing
YouTube as a Marketing Tool
Accounts for 43% of all videos viewed on the Internet
and 99% of Google's video views
YouTube and Advertisers
Cost-effective alternative to commercial television
Millions of views on videos means millions of impressions
Cascading effect:
more views leads to greater popularity which means
it gets closer to the top of the page and the
homepage

19. Increasing Video Audience
Content Sharing
Social Activities
Update Feeds
Effectiveness
Feedback
Insight
"How Does a Law Firm Grow its YouTube Audience?" Community
from Real Lawyers Have Blogs
Hot Spots

20. Going Viral
Make a good, professional video that will engage
your target audience
Email the video to your company's list or your
site's email list
Post the video on your blog
Post the video on social networking sites
Post the video to relevant message boards
on YouTube