4. Our Global Mobile Challenge

7. Our customers are relying"
more on the mobile Internet
70
Cumulative mobile visits to non-mobile sites
60
50
40
30
General
20
Investec.com
10
0
Q1 Q2
Q3
Q4
Q1
2009
2010

8. Users blame brands if expectations "
are not satisfied
Reason for a bad mobile internet experience

9. How users prefer to access the "
mobile internet
How do you want to access a website on your phone?
Source: Appetite, Yahoo! March 2010

10. The mobile web story so far

11. Goodwood hospitality mobile site
www.investec.com/gw

12. Rugby hospitality mobile site
www.investec.com/tw

13. What have we learnt so far?
• How best to reflect our brand on a small screen
• Challenges of device fragmentation, rendering
and capabilities
• How users are interacting with the mobile sites

14. Investec Internationals 2010
www.investec.com/rugby

15. www.investec.com/ignite

16. Internationals 2010 Rugby mobile site
www.investec.com/ignite

17. Targeting different device segments
CQ 5.4 allows you to push different pages / components / assets to
different device segments.
iPad iPhone / BlackBerry
Video content yes no
Contest submission form yes no
High resolution images
yes no

18. Demo

19. What’s Next

20. Home page
Selecting an office
Location & contact details