Is there a business case on the iPad for you? Creativity is a proven way to answer. We accelerate the evolution with generating variations to discover the survivors. This agile aproach allows the selection of the fittest idea. Dr Sven Niedner, CTO, Namics

1. Day. IGNITE. Namics.
From content-centric to user-centric.
Dr. Sven Niedner. CTO.
November 2010

2. Namics.
Another one bites the dust.
IGNITE. Key Note. Virtual is the new reality.
Day. Ignite. User Centric. Namics.

3. Namics.
The Internet is dead. Long live the Internet!
IGNITE. Key Note. Virtual is the new reality.
Day. Ignite. User Centric.

4. Namics.
IGNITE. Key Note. Virtual is the new reality.
How real is the social network?
Day. Ignite. User Centric.

5. Namics.
IGNITE. Key Note. Virtual is the new reality.
Here be dragons.
Day. Ignite. User Centric.

6. Namics.
Always on.
IGNITE. Key Note. Virtual is the new reality.
Day. Ignite. User Centric.

7. Namics.
IGNITE. Key Note. Virtual is the new reality.
You are not alone.
http://nmap.org/favicon/
Day. Ignite. User Centric.

8. Namics.
IGNITE. Key Note. Virtual is the new reality.

9. Namics.
This could not happen to you, right?
IGNITE. Key Note. Virtual is the new reality.
Cartoon from http://xkcd.com
Day. Ignite. User Centric.

10. Namics.
Customer expectation meets corporate vision.
IGNITE. Key Note. Virtual is the new reality.
Social
Individual
Mobile
Marketing
Brand
Sales
Day. Ignite. User Centric.

11. Namics.
Overall consistency.
IGNITE. Key Note. Virtual is the new reality.
Social
Individual
Mobile
Marketing
Brand
Sales
Day. Ignite. User Centric.

12. Namics.
The customer journey.
IGNITE. Key Note. Virtual is the new reality.
Corp.
Website
Retail
store
Rating
portal
Online
Shop
Customer
service
Mobile
Day. Ignite. User Centric.

13. Namics.
CMS
This is where we come from.
IGNITE. Key Note. Virtual is the new reality.
Content
Day. Ignite. User Centric.

14. Namics.
New user interfaces.
IGNITE. Key Note. Virtual is the new reality.
Content
NEWNEW
Day. Ignite. User Centric.

15. Namics.
Integrate social media.
IGNITE. Key Note. Virtual is the new reality.
Content
Usergen.
Content
NEW
Day. Ignite. User Centric.

16. Namics.
Know your customer.
IGNITE. Key Note. Virtual is the new reality.
Content
Customer
Usergen.
Content
NEW
Day. Ignite. User Centric.

17. Namics.
Enable „window shopping“.
IGNITE. Key Note. Virtual is the new reality.
Content
Customer
Product
Usergen.
Content
NEW
Day. Ignite. User Centric.

18. Namics.
Manage complexity and dependencies.
IGNITE. Key Note. Virtual is the new reality.
Content
Customer
Product
Usergen.
Content
Management ProcessesBusiness Processes
Day. Ignite. User Centric.

19. Namics.
The future of the CMS.
IGNITE. Key Note. Virtual is the new reality.
Content
consolidation
Mobile
platforms
Product
information
Commerce
integration
Social im-/
export
Personalized
content
Day. Ignite. User Centric.

20. Namics.
Three major challenges.
à New dependencies and stakeholders
§ Ensure business alignment
§ Integrate concept and design skills
à Integration with Business Processes
§ Think end-to-end
§ Ensure reliability and security
à Increasing complexity
§ Actively manage your architecture
§ Plan for a re-implementation every 5
years
IGNITE. Key Note. Virtual is the new reality.
Day. Ignite. User Centric.

21. Namics.
How to do it.
IGNITE. Key Note. Virtual is the new reality.
11/11/10 21
Design
Consulting
Technology Project Management
Day. Ignite. User Centric.

22. We are Namics.
Thank you for your attention.