Social Media Speaker Dawn Raquel Jensen presents on Augmented Reality overview as guest lecturer in St. George's, Grenada. Dawn (@dawnrjensen) is a social media and digital marketing trainer at Virtual Options Coaching & Training (@virtualoptions). For more information email Dawn at training@virtualoptions.net

2. Geolocation &
Augmented Reality
Presented by Dawn Raquel Jensen
Virtual Options Coaching & Training

5. • Augmented Reality is the overlay of computer-
generated media and information onto a video
feed of the real world.
What is AR –
Augmented Reality?

6. AR has been around
for over 19 years.
The combination with the
smart phone
represents a dramatically
new
development.

7. What’s it to You?
• AR is interactive, provides the opportunity to
interact with a product or brand.
• Because of the interaction, AR itself turns the
physical world into an information- rich game.

8. Three Ways to Use AR
1) AR transforms everyday objects into
opportunities for brand engagement
2) Takes the Guessing game out of shopping
3) Delivers practical information when and
where it is needed

9. How it Works

10. How We Can Use it

11. A Geotag is a GPS
coordinate that
associates content
such as videos, text
information, audio
to a specific
location.
Geotagging & Geolocation

13. How This Works in Museums
• By “attaching” information to art so you don’t
need to buy audio tours
• You could walk up to nearly any painting in any
museum and the [AR] recognition will work on it
• This works by using LLA
(Longitude, Latitude Altitude) to navigate indoors

14. Car Navigation

15. • Superimpose
digital data on
local imagery
• Glasses or
phone
Deeper AT

16. • Smart Phones are the primary
tools for accessing AR content.
• Augmented Reality goggles
and cameras, allowing them to
see the augmented images
directly, rather than on a small
screen.
Current Uses of Technology

17. • Augmented Reality field trips: “Scavenger
Hunts” in which the students search a physical
area for embedded virtual clues
• Educational AR games that can be played
anywhere.
Educational
Uses of Augmented
Reality

18. GEO-LOCATION APPLICATIONS

19. • Started in 2004,
Yelp provides user reviews
about stores in photos on your
smartphone.
• Over 25 million people access
Yelps website each month,
putting it in the top 100 of U.S.
Internet web sites
Yelp

20. • Community: Over 15 million
people worldwide
• Over 1.5 billion check-ins, with
millions more every day
• Businesses: Over 750,000
using the Merchant Platform

21. AR APPLICATIONS & BROWSERS

22. Cyclopedia shows you
information about nearby
landmarks and historic
locations in your iPhone’s
viewfinder.
Cyclopedia relies on the 65,000
entries on Wikipedia that are
geotagged.
AR Applications: Cyclopedia

23. • World-Browser
• User-Geo-tagging
• Create your own individual places
by dropping a pin on the map.
Instantly view these in the
Wikitude.me World, directly
accessable from Wikitude's home
screen.

24. • Layar is a tool to browse the world.
It enables exploration, more
informed decisions, serendipity and
fun.
• While looking through the phone’s
camera lens, a user can see houses
for sale popular bars and
shops, touristic information of the
area, play a live game, etc.
AR Browsers: Layar

25. Dawn Raquel Jensen
Social Media Coach
Digital Marketing Trainer
Social Business Catalyst
www.virtualoptions.net
dawn@virtualoptions.net

26. Questions??