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Facebook 101: Fan Pages
1. Facebook 101: Fan Page
Presented by Dawn Jensen, Virtual Options Coaching & Training
Steps to Getting Started in Social Media
Social Media Checklist for Social Profiles
Headshot Photo
Resume
Feature Biography or Professional/Personal Summary Especially created for participants of
“Writer’s” Byline Bio INA Conference 2011.
Keywords or Tags/Specialties To Fan INA on Facebook visit:
Tagline, Personal Brand Ethos Statement www.fb.me/ InternationalNannyAssociation
or
Brand/Business Logo TEXT “InternationalNannyAssociation” to 32665
Facebook: (Business to Consumer)
1. Have a clear marketing purpose and strategy using Facebook for business
2. Creating the Page for your Business- http://www.facebook.com/pages
3. Gain your first 25 fans. Use your ”Suggest to friends” link on your fan page to get the ball rolling.
4. Create a personalized “vanity” URL – http://www.facebook.com/username
5. Make sure your Facebook fan page is branded with your logo and “looks”, the same as your other
marketing. E.g. website, marketing brochures, business cards, other collateral
6. Invite people to “like” your page and suggest your business/fan page to friends
7. Update your Facebook page on a consistent basis. Let your personality shine through.
8. Remember to inform, educate, and entertain depending on your strategy
9. Identify a short list of benchmarks or goals and outline a timeline for them
10. Measure and monitor your Social Media for the timeline and goals in mind
Notes:-
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