Created for the INA 2011 Conference as an overview of Facebook Fan Pages

1. Virtual Options Coaching & Training
Social Media Digital Marketing Technology Training

2. Hi, I’m Dawn.
I like:
About Me
Social Media Speaker
Digital Marketing Coach
Technology Trainer

4. Social media is the
use of technology
combined with
social interaction
to create or
co-create value.

5. It’s a conversation.

7. Fans Friends
Followers
SOCIAL MEDIA
PROFILES

8. By the Numbers: Facebook
• 2011: 600 million
• 48% of 18-34 year olds
• 35+ year olds over 30%
• 71.2% of the US
• 48%

9. Facebook average user figures & facts:
 130 friends
 8 friend requests
 Averages 15 hours and 33 minutes
40 times per month
23 minutes
80 community pages
90 pieces of content

10. Your profile
is the
starting point
for Facebook.
Think of it as
your front
door.

11. Be Selective.

13. Creating Your Fan Page

14. Creating Your Fan Page

15. Facebook Fan Page

16. Facebook Fan Page
“Suggest to Friends” is a way to leverage contact or friends from you
personal Facebook profile and invite them to join your Fan Page by
“Liking” your page.

17. Facebook
Personal/Profile Page Fan/Business Page
• Represent real people • Visible to everyone on
• Limit of 5,000 friends the Internet by default
• Personal use • Represent
• You control who is entities: Only the
confirmed or ignored as official representatives
a friend of a public figure,
• Facebook can shut business or
down your profile if in organization
violation
• Unlimited Fans

18. 1. Profile image
2. Other Photos
3. Post
4. Wall/Feed
5. Tabs
6. Fans/Like
7. Admin Tools

27. Top Common Mistakes Business Make
• Create a Profile or personal page for their
business instead of a fan/business page
• Using a business logo as a profile picture
• Looking at Facebook as a “selling” tool vs. a
relationship building tool
• Getting a fan/business page without a clear
goal in mind
• Not maintaining a consistent
“posting”schedule

28. Why Your FIRST 25 Fans are VITAL!
By the way, just as soon as you have your
first 25 fans, be sure to register your own
unique username (sometimes called a
“vanity URL”) for your Facebook page at
http://facebook.com/username

29. About Fan pages
• are tied to your personal
profile as the admin of your
Facebook page; however,
you and Facebook
know the connection exists.
• an unlimited number of
Facebook pages.

30. About Fan pages…
• Pages are public—anyone can find
and view your page.
• All content posted on your page
gets indexed on .
• Target your posts by location and
language.

31. What can you do on a
: events, videos, photos, specials, promos
your fans to you
testimonials
& answer questions
customer service
spread the word about your business
stories

34. • Lots of Social Networks
• Work Smarter, Not Harder
• Build Strategically

35. Three Action Steps