SlideShare uma empresa Scribd logo
1 de 11
How to make applications
 App Store friendly?

                                                        App Store Optimization




By: iPhoneSoftwareProgramming
Aug. 2012



                       
                         Call Us Toll Free: 888-276-4064
                       
                           Email: info@a1technology.com
                                                              •
                                                                  Call Us Toll Free:   888-276-4064
                  •
                      Email at: info@a1technology.com                    ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                                Rights Reserved.
Relation between Appstore and Applications!!!

App Store: It is a place where developers submit their respective
applications and users search for applications as per their interest and
download them on their local devices.

Maximum downloads == popularity and success of the app.

Every app, dream of coming in top 25 app list of App Store but few are
successful in achieving that goal.


Leading App stores where developers fight for the survival are:
Apple- iTunes
Android- Google Play
Windows- Marketplace
Blackberry-Blackberry AppWorld

                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
Why app optimization for App Store is
important?


      
        Gives better App store visibility.
      
        More organic traffic.
      
        Better ranking among search results.
      
        Bigger ROI
      
        Great review
      
        Brand building




                                                 •
                                                     Call Us Toll Free:   888-276-4064
           •
               Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                   Rights Reserved.
How to make Application optimized as
per App Store?

We can call it as “AppStore SEO”, where applications are optimized
based on content including ‘Title’ and ‘Keywords’.

These are for internal better visibility, online application promotion
also plays a critical role in boosting the position of app in the app store.

Techniques used for App promotion comprise of: Social Media
Optimization, Press Release, iPhone app reviews, Ad Networks and many
more.




                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
How Title n Keywords play their role?


Title: It is the name which will displayed when user searches for
the app. It is said that Title should be a summary of your app plus it
should have some thing specific from your main keywords.

Eg: Our App Name : “Amgen Medical Services”
If user searches for “Medical Services” as keyword, it will
definitely give you success.




                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
How Title n Keywords Play their role?

In case of keywords: analysis via Google Adwords or other tools
along with study of competitors keywords is very significant.
Try to write relevant and common keywords with medium
competency among other keywords.
Eg. Keywords: “medical apps”, “Amgen services”
User searched for “medical services” it will surely generate
success.

Never use broken keyword it will not produce any success.
Eg. In title “Amgen Medical services”.
Keywords: “Amgen Services”, “medical services”, “health apps”.
User types: “Health Services” Such search will generate any success.




                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
In addition to AppStore optimization:

From the sales point of view
and optimizing app as per the
app store three things matters
a lot:

1. Icon
2. Descriptive name
3. Good reviews

The app having all these three
attributes user will certainly
click on the app to see its
description and screenshots.




                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
In addition to AppStore optimization!!!!!!!




Next comes the making of grounds for the new app to bring
users to the App store. It can be done with the online
promotion techniques like Social Media Marketing,
PowerPoint presentations, viral videos, press release, iPhone
app reviews, Ad Networks etc.




                                                   •
                                                       Call Us Toll Free:   888-276-4064
             •
                 Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                     Rights Reserved.
How can we help you ?
We are in IT industry with 10
years experience in development
and designing sincerely as per
web standards.With our
professional skills we will design
applications which are
extremely App Store friendly.

Services:

 iPhone apps development

 Custom iPhone apps
development

 iPad apps development

 Safari apps development

 iPhone/HTML5 apps
development

                                                     •
                                                         Call Us Toll Free:   888-276-4064
               •
                   Email at: info@a1technology.com              ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                       Rights Reserved.
LET'S CONNECT


                                              New York
                                              115 Broadway, 13th Floor
                                              New York, NY, 10006
                                              Phone : 212-397-7481
                                              Fax : 212-931-8530 
                                              Email: info@mobileprogramming.com




                                              Los Angeles
                                              16000 Ventura Blvd, Suite 440
                                              Encino, CA 91436
                                              Phone : 310-584-6300
                                              Fax : 310-606-2154 
                                              Email : info@mobileprogramming.com



                                                   •
                                                       Call Us Toll Free:   888-276-4064
        •
            Email at: info@a1technology.com                   ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                     Rights Reserved.
Powered by: www.iphonesoftwareprogramming.com
•




          Call Us Toll Free: 888-276-4064
          •


          •
           Email:
          info@a1technology.com            •
                                               Call Us Toll Free:   888-276-4064
     •
         Email at: info@a1technology.com                                                                   11
                                                      ©2001-2011 A-1 Technology, Inc. www.a1technology.com All
                                                                                                         •

                                                                                             Rights Reserved.

Mais conteúdo relacionado

Último

Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...AliaaTarek5
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditSkynet Technologies
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 

Último (20)

Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 

Destaque

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Destaque (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

How to make applications app store friendly

  • 1. How to make applications App Store friendly? App Store Optimization By: iPhoneSoftwareProgramming Aug. 2012  Call Us Toll Free: 888-276-4064  Email: info@a1technology.com • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 2. Relation between Appstore and Applications!!! App Store: It is a place where developers submit their respective applications and users search for applications as per their interest and download them on their local devices. Maximum downloads == popularity and success of the app. Every app, dream of coming in top 25 app list of App Store but few are successful in achieving that goal. Leading App stores where developers fight for the survival are: Apple- iTunes Android- Google Play Windows- Marketplace Blackberry-Blackberry AppWorld • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 3. Why app optimization for App Store is important?  Gives better App store visibility.  More organic traffic.  Better ranking among search results.  Bigger ROI  Great review  Brand building • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 4. How to make Application optimized as per App Store? We can call it as “AppStore SEO”, where applications are optimized based on content including ‘Title’ and ‘Keywords’. These are for internal better visibility, online application promotion also plays a critical role in boosting the position of app in the app store. Techniques used for App promotion comprise of: Social Media Optimization, Press Release, iPhone app reviews, Ad Networks and many more. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 5. How Title n Keywords play their role? Title: It is the name which will displayed when user searches for the app. It is said that Title should be a summary of your app plus it should have some thing specific from your main keywords. Eg: Our App Name : “Amgen Medical Services” If user searches for “Medical Services” as keyword, it will definitely give you success. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 6. How Title n Keywords Play their role? In case of keywords: analysis via Google Adwords or other tools along with study of competitors keywords is very significant. Try to write relevant and common keywords with medium competency among other keywords. Eg. Keywords: “medical apps”, “Amgen services” User searched for “medical services” it will surely generate success. Never use broken keyword it will not produce any success. Eg. In title “Amgen Medical services”. Keywords: “Amgen Services”, “medical services”, “health apps”. User types: “Health Services” Such search will generate any success. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 7. In addition to AppStore optimization: From the sales point of view and optimizing app as per the app store three things matters a lot: 1. Icon 2. Descriptive name 3. Good reviews The app having all these three attributes user will certainly click on the app to see its description and screenshots. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 8. In addition to AppStore optimization!!!!!!! Next comes the making of grounds for the new app to bring users to the App store. It can be done with the online promotion techniques like Social Media Marketing, PowerPoint presentations, viral videos, press release, iPhone app reviews, Ad Networks etc. • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 9. How can we help you ? We are in IT industry with 10 years experience in development and designing sincerely as per web standards.With our professional skills we will design applications which are extremely App Store friendly. Services:  iPhone apps development  Custom iPhone apps development  iPad apps development  Safari apps development  iPhone/HTML5 apps development • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 10. LET'S CONNECT New York 115 Broadway, 13th Floor New York, NY, 10006 Phone : 212-397-7481 Fax : 212-931-8530  Email: info@mobileprogramming.com Los Angeles 16000 Ventura Blvd, Suite 440 Encino, CA 91436 Phone : 310-584-6300 Fax : 310-606-2154  Email : info@mobileprogramming.com • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com ©2001-2011 A-1 Technology, Inc. www.a1technology.com All Rights Reserved.
  • 11. Powered by: www.iphonesoftwareprogramming.com • Call Us Toll Free: 888-276-4064 • • Email: info@a1technology.com • Call Us Toll Free: 888-276-4064 • Email at: info@a1technology.com 11 ©2001-2011 A-1 Technology, Inc. www.a1technology.com All • Rights Reserved.