Tapcreativebrochure

Challenge Conventional Thinking
An introduction to
Tap Creative.

does a strawberry have to be red?

3
contents
4 introduction
5 group structure
6 client list & case studies
7 awards and accolades
8-9 fsc & iso 14001
10 paul wallace estate agents
11 northampton saints rugby club
12-13 darwin holidays
14 babcock
15 gearhouse broadcast
16-17 herts & middlesex wildlife trust
18 O21tv
19 flynn pharma
20-21 thurrock council
22-23 websites

4
introduction
When you sit down with the friendly team atTap Creative Design Agency in St Albans you
probably won’t have a very clear idea what your final design is going to look like. And we won’t
have a preconceived picture either.
Your project starts with you, a blank canvas and infinite possibilities. That’s how we create
what’s right for our clients, whether that be print related design such as a brochure, a magazine
advertisement or a complete new corporate image and logo. Or interactive multimedia such as
websites, flash games, and interactive multimedia.
In the design world this isn’t exactly conventional thinking. Some designers find it much easier
to give you “one we made earlier.” We prefer to push the boundaries, and explore unexpected,
unusual directions.
When you work with us you’ll tap into the skill, confidence and experience to challenge
conventional thinking. It’s an exciting process for our designers and for you. And it’s one of the
things that keeps our clients coming back to us.
Tap Creative. Challenge Conventional Thinking.
creative services
Graphic design
Brand design
Brochure design
Photography
Healthcare design
Web design & content management
Advertising
Google Adwords
VDPVariable data printing
Litho & Digital Printing
PURLS, EMAIL, & SMS Marketing with XMPie
Cross Media Capability from January 2011

5
G R A P H I C D E S I G N
W E B D E S I G N
B R O C H U R E D E S I G N
brand identit y
P R I N T M A N AG E M E N T
VA R I A B L E DATA & D I R E C T S M I L E
S P E C I A L I S T P R I N T I N G
DATA C L E A N S I N G
P R O D U C T I O N
& F I N I S H I N G
Tap Creative are part of a larger group of companies providing complete design and print solutions across the
board. We provide you with a complete range of services at your fingertips, with one point of contact.
group structure
AVALON PRINT
Production &
Manufacturing
EAVESWOOD
COLOUR
Project Management
TAP CREATIVE
Design

6
client list
darwinholiday parks
Case studies
For detailed client case studies, please visit our website at the address below:
http://www.tapcreative.co.uk/en/case_studies.html
David Josephs Communications

7
awards and accolades
What AstraZeneca have said about our service
It is a pleasure to be able to provide you with a reference to be used with other potential customers. I am really glad you asked, as I have been meaning
to write through to thank you for all of your help in recent months on a number of different projects!
Having worked with any number of the ‘so called’ large agencies in London and the like, many of them could learn more than a thing or two from
TAP! The client focus, attention to detail, creativity, dedication to the objectives and overall professional approach is second to none. I would highly
recommend any company to work with TAP.
Your work in the design of our respiratory meetings some years ago was brilliant, but the development work and re-branding conducted more recently
has had an incredibly positive response from internal and external customers alike. Fresh, innovative, eye-catching, and thought provoking are just some
of the comments I have heard. A very challenging, but VERY HAPPY internal customer!
I think the fact that you spent much of your personal time creating branding for half of my team’s expedition to do the 3 Peaks Challenge exemplifies
the dedicated approach that you have - and the fact that the organising committee of such a prestigious event have asked to use this for all of their
branding speaks volumes.
Robert Bagust
Meetings Management Leader, AstraZeneca UK Ltd
“
“
Winner of the “Best Business Website”Award for: www.tapcreative.co.uk

8
fsc approved
What is FSC?
FSC (Forest Stewardship Council)
What do they do?
FSC is an international network that promotes responsible management of the world’s forests.
Its main aims are to find solutions to the problems caused by bad forest management.
What is the FSC Chain of Custody?
FSC guarantees that the paper is “supplied from a well managed sustainable source” this will be
in the form of a correctly managed forest with full environmental accreditations. For the chain of
custody to be secure all parties involved in the chain must be certified.
When can you use the logo on your literature?
You can use the FSC logo on all of your company marketing literature and stationery providing
you use an FSC certified supplier and stock.
Did you know?
An area the size of a football pitch is consumed every five seconds
by illegal logging.
To help prevent this illegal monumental forest devastation,
we wholly embrace FSC and all its key benefits.
The key benefits of using Forestry Stewardship Council:
• A cost effective way of reducing environmental impact
• Forest sustainability
• Forest re-planting
• Wildlife protection
• Protecting de-forestation
• Supporting social economic changes
• Providing jobs for local people
• Following the FairTrade Agreement embraced by FSC
• Offering the end user complete chain of custody
• Out of 18,000 printers in the UK only 5% are currently certified
• Wide variety of FSC stocks available
Forest Mill
Paper
Merchant
Printer Customer
“ “

9
iso 14001
Tap Creative are proud to announce that we now only use ISO 14001 accredited suppliers. You can help reduce your
carbon footprint by using ISO 14001 accredited suppliers.
What are the benefits to you?
• Provide your company with assurance that you meet, and will continue to meet, your environmental management
system commitments and corporate policy requirements
• Increase efficiency through potential process improvements and energy conservation
• Quantify your impact on the environment (e.g. from emissions) whilst reducing your environmental liability
• Involve people in minimising negative impacts
What is ISO 14001?
One of the most effective ways to minimise environmental risks, meet legislative requirements
and demonstrate corporate governance, is through the implementation of an environmental
management system (EMS). Certification to the globally recognised EMS standard, ISO 14001
from an accredited and reputable provider is becoming a preferred choice for organisations
looking to demonstrate their environmental credentials.

10
paul wallace brochure
Paul Wallace Estate Agents approachedTap offering the chance to pitch for a new housing development branding
project. We won the pitch with the branding illustrated below. The brochure produced was in a folder format,
including 4 x inserts. The houses were sold at a fantastic rate with the new branding in place.
Lower Ground Floor Plan
Dining
Room
Kitchen
Study
Lightwell
SizeS
Kitchen / Dining Room: 25’
x 15’ 9”
(7.62m x 4.8m)
Study:
15’ 9” x 8’ 2”
(4.8m x 2.5m)
High Road
Access Road
10 9 8 7 6 5 4 3 2 1
Site Plan
N
Connections
J3
J2
J1
J1
J2
J3
J23 J24
J22
J25 J26
J4
J5
J6
J27
J7
J4
J1
HATFIELD
POTTERS
BAR
ST
ALBANS
HERTFORD
HODDESDON
LOUGHTON
CHIGWELL
SOUTHGATE
BARNET
BOREHAMWOOD
HARROW
LONDON
DAGENHAM
HORNCHURCH
A414
HARLOW
A414
A414
A1(M)
A1
A1
A503
A10
A40
A406
A406
A41 A12
A13
A406
A13
A12
M4
M1
M25
M25
M11
M11
A10
Towards
Stansted Airport
Towards
Luton Airport
Liverpool
Street
Broxbourne
Station
Hertford
East
BROXBOURNE
CHESHUNT EPPING
ENFIELD
Towards
Heathrow Airport
Towards
Gatwick Airport
BY TRain
Hertford
16 minsLiverpool Street (approx) 25 minsStansted Airport (approx) 35 mins
BY ROaD
Gatwick Airport 66 milesHeathrow Airport 44 milesLuton Airport 34 milesStansted Airport 23 milesA1(M)
15 milesM11
13 milesM25
5 miles
St Michaels Row
Reproduced by permission of Geographers' A-Z Map Co Ltd. Licence No. B4727.
©Crown Copyright 2009. All rights reserved.
Licence number 100017302.
St Michaels RowBROxBOURne, HeRTFORDSHiRe
Satellite Navigation: Postcode EN10 7HU
St Michaels Row

11
N O R T H A M P T O N S A I N T S G l O u c e S T e RH e A d T O H e A d
lAST THRee ReSulTS
SAINTS TOP TAckleS
Player A 73
Player B 68
Player c 59
SAINTS TOP MeTRe MAkeRS
Player A 19
Player B 14
Player c 10
SAINTS TOP POINTS ScOReRS
Player A 44
Player B 42
Player c 38
GlOuceSTeR TOP TAckleS
Player A 73
Player B 68
Player c 59
GlOuceSTeR TOP MeTRe MAkeRS
Player A 19
Player B 14
Player c 10
GlOuceSTeR TOP POINTS ScOReRS
Player A 44
Player B 42
Player c 38
GlOuceSTeR 33
kingsholm
SAINTS 5
Franklin’s Gardens
GlOuceSTeR 28
kingsholm
ReFeRee: ANdReW SMAll
TOuCH JudgeS: ANdy WATSON, PAuL emerSON
Prop
SOANe
TongA’uIHA
REPLACEMEnTS
16 Brett SHARMAn
17 Tom SMITH
18 I FERnAnDEz LobbE
19 mark EASTER
20 Alan DICkEnS
21 Barry EvERITT
22 Chris MAyoR
SAINTS 10
29th November 2008
GlOuceSTeR 7
3rd March 2007
SAINTS 7
23rd September 2006
Lock
COurTNey
LAwES
flanker
SCOTT
gRAy
Hooker
dyLAN
HARTLEy
Lock
JuANdre
kRugER
No. 8
rOger
wILSon
Prop
euAN
MuRRAy
flanker
NeIL
bEST
Scrumhalf
Lee
DICkSon
Wing
BruCe
REIHAnA (C)
Centre
JOe
AnSbRo
flyhalf
STePHeN
MyLER
Centre
JAmeS
DownEy
Wing
PAuL
DIggIn
fullback
BeN
FoDEn
Prop
NICk
wooD
REPLACEMEnTS
16 Scott LAwSon
17 Carlos nIETo
18 marco boRToLAMI
19 Akapusi qERA
20 gareth CooPER
21 Carlos SPEnCER
22 Olly bARkLEy
Lock
WILL
jAMES
flanker
ANdy
HAzELL
Hooker
OLIvIer
AzAM
Lock
ALex
bRown
No. 8
gAreTH
DELvE (C)
Prop
greg
SoMERvILLE
flanker
ALASdAIr
STRokoSCH
Scrumhalf
rOry
LAwSon
Wing
CHArLIe
SHARPLES
Centre
mATTHeW
wATkInS
flyhalf
ryAN
LAMb
Centre
ANTHONy
ALLEn
Wing
IAIN
bALSHAw
fullback
OLLy
MoRgAn
1
4
7
2
5
8
3
6
9
11
13
10
12
14 15
1
9
2
10
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4
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14 15
15
Today’sTeams
d Y l A N H A R T l e Y
Dylan Hartley was a
rambunctious teenager when he
burst on the Premiership scene
in 2005. In the three-and-a-half
years since he has matured into
a young man calmer in outlook
and thoughtful about his
rugby. He has also made the
transition from ‘promising
prospect’ to being a regular
in an England matchday 22.
This has largely been
done away from the glare
of the media. There has
been plenty of talk by the
commentators but aside from
a 2007 interview in Rugby
World and another earlier this
season in the Sunday Times,
and the odd post-match press
commitment while on England
duty, Dylan has been notable in
his absence from the press.
It has not been for the want of
asking on the part of the fourth
estate, but the Saints coaches
have always wanted Dylan’s –
indeed every member of the
squad – to let their rugby do the
talking. That’s not to say that he
is short of a word or two or that
his deadpan humour doesn’t
regularly come to the fore, but
rugby speaks loudest of all and
Dylan’s has certainly shouted
from the rooftops. ww
There was a rare shining light during the Saints’
forgettable 2007, a player who won rave reviews for
his eye-catching and uncompromising approach to the
game and was marked out as a future international.
This last year in the Premiership has been really
good. I’ve enjoyed it and I think I’ve been playing
good rugby, solid rugby, and consistent rugby.
“ “
DON’T DO RUGBY BY HALF
Enjoy Responsibly
PROUD TO SUPPORT NORTHAMPTON SAINTS
51302 Nothampton Saints Prog Advert.indd 1 20/7/09 12:52:34
17www.northamptonsaints.co.uk
PlayerInterview
Season 1 | Volume 1
Saints Vs Gloucester
Saturday 4th April 2009
Official Matchday Programme
Inside
Squad Profiles p32
The latest squad profiles ot today’s players
Todays Teams p38
Interview: Dylan Hartley p54
The coming of age of the future star
A Page in Time p74
A Look back at the Saints’ History
£3.00
northampton saints
The Northampton Saints Rugby Club commissionedTap to redesign their official matchday programme as their
existing one was only selling one third of the total amount printed. We decided to go for a radical change using a
landscape instead of portrait format. This, with the use of great action shots, and the club’s colours, resulted in the
new programme being a sell out every time.

12
Out and About
A holiday in North Devon is full of contrasts – from
miles of unspoilt coastline, including stunning
swathes of sandy beaches and secret coves, to the
lush rolling hills and sparkling river valleys of the
countryside. In fact, Areas of Outstanding Natural
Beauty make up 171 sq km of North Devon, which
has been named a UNESCO Biosphere Reserve
because of its world-class environments.
Nearby Beaches
Activities such as kayaking and fishing are permitted
at Hele Beach, while Tunnels Beach at Ilfracombe
is a glorious sandy Blue Flag beach and boasts a
large tidal pool accessed through four hand-carved
tunnels in the cliffs. Woolacombe and Saunton
Sands are impressive sandy beaches popular with
surfers, while Combe Martin is a dog-friendly sand
and shingle beach with rock pools.
Countryside
Very near to Beachside is Exmoor National Park, the
countryside of what has become known as Tarka
Country since Henry Williamson used it as the setting
for his famous novel, Tarka the Otter. It combines
rocky coastline, wild heather moorland, streams and
river valleys. Among the array of wildlife roaming the
park is the wild red deer and the rare Exmoor pony.
Towns and Villages
The special diversity of the area is reflected in its
many unique towns and villages. From sleepy
hamlets dotted across the countryside, to traditional
market towns and vibrant coastal resorts, North
Devon will not disappoint.
Hele Village itself is steeped in history and boasts the
Old Corn Mill and Pottery. Five minutes away by car
from Beachside Holiday Park is the Victorian town of
Ilfracombe, which surrounds a picturesque working
harbour. It has shops, a museum and a theatre, as
well as a range of boat excursions on offer, including
trips to Lundy Island.
Days Out and Activities
Aside from the spectacular scenery to enjoy, there
are a number of other activities in the surrounding
area to keep the whole family entertained. Within
five minutes of the park, there is an 18-hole golf
course, an indoor swimming pool, a children’s
playground and the haunted Chambercombe Manor.
Other fantastic days out include Watermouth Castle
and Family Theme Park, Combe Martin Dinosaur and
Wildlife Park and Exmoor Zoo. BeachsideHolidayParkwww.beachsidepark.co.uk
Breathtaking sea views await you at Beachside,
a tranquil five-star holiday park nestled between the
cliffs of the beautiful Hele Bay in North Devon, an Area
of Outstanding Natural Beauty. Gaze out over the
stunning cove and the blue seas beyond from each of
our static caravans, which are set on a terraced slope
leading down to the lovely sand and shingle beach.
The emphasis is on relaxation at Beachside Holiday
Park – and with sublime views, stunning surroundings
and a peaceful atmosphere, it won’t take long for you
to unwind. But for those looking to do something a
little more active, there are a variety of attractions in
the surrounding area, such as the ancient harbour
town of Ilfracombe, which is just a mile away. Directly
behind the park is The South West Coastal Park,
which leads you to a number of beauty spots.
We have a range of well-appointed static caravans
available for hire, which sleep up to six people.
The facilities at Beachside Holiday Park are low-key
reflecting the serenity of the area, but there are a
variety of amenities within walking distance which
provide everything you need for a fantastic
self-catering break. Dogs are welcome at Hele
Beach, which is reached through a private access
from the park.
Park Facilities
• Sea views
• Reception
• Laundry
• Tourist information
• Car park
About Beachside Holiday Park
Choosing Your Holiday
Beachside Holiday Park has a range of
modern one and two bedroom caravans
for hire, sleeping up to six people.
Each holiday home has:
• Superb sea views
• A bathroom suite and separate
shower cubicle
• A kitchen equipped with full size
cooker, fridge, toaster and microwave
• Flat screen Freeview colour TV
• DVD players supplied
• Mains gas and electricity
• An outside area with grass and/or
decking and seating, where you can
take in the stunning views and fresh
sea air
• Bed linen, duvets and pillows are
supplied free of charge in all of the
accommodation and blankets are
supplied for the fold-out bed in the
living area
• Channel View and Cliff Top One
caravans have parking right beside
the accommodation
Food and Drink
Adjacent to the park is a café overlooking
the stunning bay and within a few hundred
yards there are two family orientated and
dog-friendly pubs serving delicious home-
cooked food. In nearby Ilfracombe and
other towns there are a variety of pubs
and restaurants offering a wide range
of cuisine including traditional fish
and chips.from
£170
per week
please see website
for more details
To book: 01271 863 006 or www.beachsidepark.co.uk
beachside
holiday park
Beachside Holiday Park
Hele Bay, Ilfracombe,
Devon EX34 9QZ
t: 01271 863 006
f: 01271 867 296
e: enquiries@beachsidepark.co.uk
w: www.beachsidepark.co.uk
4 5
When the season ends you can avoid the
hassle of removing your caravan from
our park and leave it with us to look after
through the winter months.
Your caravan will be kept in a safe and
secure environment, awaiting your return
the following season.
We can even prepare your caravan for the
cold weather and assist in any repairs and
maintenance to ensure that it’s just how you
left it when you arrive on the first day of the
new season.
There are special rates for our long term
customers, so please feel free to give us a
call or visit our website for more details and
prices.
If you have your own touring caravan or motorhome
but want to escape the hassle of towing it around
every time you decide to take a holiday or short break,
why not opt for one of our seasonal pitches?
That way you can leave it at one of our warm and
welcoming parks for the duration of the season and
return to it whenever and as often as you like.
Our superb locations across the country also ensure
that you will discover something new and exciting
every time you visit.
Most seasonal pitches have electric hook-up, water
and a hard-standing area for parking. A handful of
pitches also have grey water drainage and television
hook-up.
Whichever park you chose, you can be sure of
excellent facilities and an enjoyable year of fun-filled
holidays with us.
darwinHolidayParkswww.darwinholidays.co.uk
The Mendip Hills are a playground for adventure
sports enthusiasts and adrenalin junkies – just some
of the sports on offer include potholing, gliding,
sailing and rock climbing. Broadway House is within
easy reach of the best activities, making it an ideal
destination for groups to enjoy a unique and action-
packed trip. Our onsite sports and activities will also
ensure that any group is entertained when enjoying
time back at the park. Whether you are a club, school,
society, scout group, brownie pack or a Duke of
Edinburgh Award scheme looking for an adventure or
nature holiday, this park and surrounding area will not
disappoint.
BMX lovers are also drawn to Broadway House
Holiday Park in their droves. In fact, the fantastic
competition standard track hosts major events at
certain times of the year, including both the British
BMX and European Championships. If you are a large
or small group looking for somewhere to stay during
one of the up and coming events, thinking about
hosting a competition or simply looking to hone your
biking skills, Broadway House provides the perfect
location.
The park’s substantial grounds and excellent facilities
also attract a number of rallies, including Oktoberfest
- the Euro-style Volkswagen weekend rally. A wide
range of events, including other car rallies, also take
place in the surrounding area and Broadway House
can accommodate individuals and small or large
groups attending these occasions, while offering them
a relaxing break in beautiful surroundings at the same
time.
Our rally facilities cater for most group sizes and
accommodate touring caravans, campervans or
tents. All pitches have electric hook-ups and guests
have free use of the modern shower and washroom
facilities.
Contact the park for more information about group
holidays, attending a BMX competition or rally, or
holding an event of your own. Larger group bookings
qualify for preferential terms.
Also contact the park to find out dates of up and
coming events should you wish to visit Broadway
House during a quieter period.
Rallies,
Groups and
Events
Broadway House,
Somerset
Here at Darwin Holidays we know that if your kids
have a good time, you do too. That’s why we have
a range of children’s entertainment on offer at our
parks during the school holidays, and dedicated food
menus to satisfy young appetites.
Most of our parks have children’s playgrounds and
some offer extensive facilities for kids and teenagers,
such as games rooms. And all activities are in a safe
and secure environment so that you can sit back
and relax.
We know how to entertain large groups of children
and we offer a variety of party options at Swanage
Bay View, including the fun-filled Darwin Dolphins
swimming party. For more information on what the
different parks offer kids, give us a call.
D
olphin
s!
Darwin
Seasonal Pitches: Winter Storage:
To book: 01934 742 610 or www.broadwayhousepark.co.uk
Kids stuff!
22 23
darwin
holiday parks
www.darwinholidays.co.uk
Caravanning and camping holidays for the whole family to enjoy!
PetFriendly
darwin holidays
Darwin holidays required a whole range of marketing materials designed, printed and delivered, for their exhibition at
the Birmingham NEC.The main part was the 24 page brochure, which needed to be fun and appealing to families.
The whole brochure was designed and printed within 2 weeks.

13
darwinholiday parks
PetFriendly
Events
Parks included:
Swanage Bay View, Swanage
Newton Mill Holiday Park, Bath
Hawkchurch Park, Axminster
Broadway House, Cheddar
Weddings Family Events
Special
Occasions
Great for
Large Events
darwinholiday parks
HolidayHomescaravanningseasonalpitcHes
lodgestouringtentingwinterstorage
Park Location Map
Be
achsi
de
Sun
nyba
nk
Broad
wayH
ouse
Ne
wton
Mill
Ha
wkchu
rch
P
earTre
e
S
wana
ge Ba
yVIe
w
Tilfo
rdWoo
ds
Carl
tonM
anor
PetFriendly
darwinholiday parks
unlock the door to the good life...
with your very own luxury retreat
Buying Your Darwin Holiday Home
PetFriendly
Further materials required for the exhibition were pop up banners x 3, a wedding folder, a static sales folder,
an events folder, leaflets x 9, and a newsletter. All of the further materials were designed and printed within 3 weeks.

14
Babcock delivers outstanding
project management
While every project we undertake is unique, the focus of our management role remains consistent. Our task is
to find the most effective and cost-efficient way to deliver the project, so you get a superior end product for
less outlay. So whether it’s designing baggage handling systems for Heathrow or helping build 21st century
accommodation for our Forces personnel, you’ll find Babcock project managers get the work done - and done well.
Above: Computer-generated design of standardised modular solution for Forces single living accommodation.
Opposite: Catterick Garrison, North Yorkshire, a 2,400-acre site accommodating 7,500 regular soldiers, 1,900 recruits and 2,000 civilian personnel.
The main aim of the Single Living Accommodation Modernisation Project (Project SLAM)
is to raise the standard of living accommodation for Forces personnel to meet the
expectations of today’s young service men and women.
This huge programme requires the creation of 32,000 new bed spaces to tight
deadlines, often with the added constraints of working ‘within the wire’ at military
bases. To deliver the project on time and on budget, Babcock is working with Bovis
Lend Lease in a joint venture that combines our asset management skills with their
construction management expertise.
We have created an innovative ‘modular’ solution that delivers a modern and uniform
living space with standardised components. Not only does this reduce risk and
uncertainty, it means we can maximise supply chain sourcing, bringing quality and cost
improvements over time.
From the outset, our core project management team has co-located with the customer
forming an integrated project team. This has facilitated the coordination of the delivery
of the programme throughout the UK. We have exceeded our delivery targets each
year in the first phase of the project and have been appointed to deliver a second, even
larger phase.
case study: supporting service personnel
Creating superior living accommodation for the Forces
Babcock has been working with BAA for over 20 years, giving us an unparalleled
understanding of how airports work and how their owners require us to manage
projects within them.
Their key priority in baggage integration projects, of course, is that every bag connects
with every customer, every time. Baggage service targets at Heathrow are set to
minimise the connection time for passengers across the airport. To deliver this service,
Babcock is responsible for the transfer of baggage around all terminals at Heathrow;
this involves the movement of up to 30,000 bags per day. We must also be able to
meet this target without disturbing the operating environment or causing any delay or
shut-down. This demands an in-depth understanding of airport logistics as well as the
flexibility to respond to new challenges fast.
Babcock is BAA’s choice at Heathrow because we can offer over 900 skilled staff
specialising in baggage system design, control systems development and operations
and maintenance. Such depth of resource and cross-discipline expertise means we can
respond to a wide range of customer needs quickly and efficiently – and helps explain
why Babcock has grown to be the largest supplier of baggage services and systems in
the UK.
case study: baggage systems
Every bag with every passenger, every time
Babcock’s project managers ensure timely
delivery of totally integrated solutions
that maximise baggage handling systems
performance.
FACt:
BABCOCK IS THE lARGEST PRIME CONTRACTOR FOR THE MOD ESTATE.
FACt:
BABCOCK EMPlOYS 900 STAFF AT HEATHROW.
8 9
Babcock delivers engineering
excellence
While asset management and project management are the primary tasks we perform for our customers,
engineering excellence underpins everything we do. It is the skills of our engineers that help us create
innovative solutions for the challenges we face: solutions that enable us to cut costs for our customers
while improving operational efficiency. This is why Babcock engineers are helping to create the next
generation of aircraft carrier and to improve reactor core monitoring at UK nuclear power stations.
12
The NICIE (New In Core Instrumentation Equipment) project is a prime example
of how Babcock proactively uses its engineering expertise to benefit customers.
We help maintain British Energy’s fleet of Advanced Gas Reactor nuclear power
stations and one of our customer’s key priorities is ensuring the integrity of the
graphite moderator that lies at the heart of the reactor core.
Traditionally the reactor core, including the moderator, is examined during the
statutory outages of the stations, when the reactor has been depressurised and
cooled. The problem is that this screening extends the offline period with high
cost implications. For each day a plant is out of action, British Energy loses around
£650,000 of revenue and fails to generate around 30TWhrs of electricity, enough
to power 2% of the nation’s homes.
Babcock engineers realised that they could shorten the offline process and save
the customer money. So they created NICIE, a piece of equipment that integrates
several separate graphite inspection activities and can be used while the core is still
cooling down.
What started as a small engineering project to improve a key process is now saving
British Energy millions of pounds at power plants across the UK and maximising the
time these key assets are generating electricity for the nation.
case study: supporting british energy
Improving nuclear reactor core monitoring
Babcock is a proud member of the UK’s Aircraft Carrier Alliance,
responsible for assembling the Royal Navy’s two new aircraft
carriers, HMS Queen Elizabeth and HMS Prince of Wales, the
largest vessels ever operated by the Royal Navy.
In addition to producing one of the four major sections that
will make up each vessel, we will be assembling the vessels and
fitting an array of equipment.
Babcock’s team for this project demonstrates the breadth of
our engineering skills. Over 1,000 Babcock employees will be
working on this project, applying their expertise in areas ranging
from ship design and modern modular construction to assembly,
commissioning and systems testing.
Babcock is trusted to undertake work of this scale because of
our unrivalled track record in supporting complex warships for
the Royal Navy including the three current aircraft carriers.
case study: supporting the royal navy
Assembling the next generation of aircraft carriers
Opposite: JET, the Joint European Torus, is the world’s largest nuclear fusion research facility. Babcock was involved in the initial construction
phase and continues to support JET to this day.
Top: NICIE - The New In Core Instrumentation Equipment developed for British Energy.
Above: Computer Aided Design of future aircraft carrier (CVF).
The timescales that the team worked to were amazing. They sourced proven designs, adapted them
and combined them in a unique rig that was then functionally tested in a facility in Whetstone.
paul hewtison, fuel route manager at hartlepool.
“ ”
13
the leading engineering support services company
babcock
Tap redesigned Babcock’s corporate brochure and printed a wet proof within two weeks. Once design and amends
had been completed, the wet proofs were produced at our factory in Northampton and delivered in person to the
board meeting in Wigmore Street,W1.
Large impactful images were used, together with clear headings and a confident use of white space.The end result was
a slick, clean, but interesting piece. This brochure led toTap designing many other pieces of marketing collateral for
Babcock and formed the start of a good long term business relationship.

15
gearhouse broadcast
Tap have been working with Gearhouse Broadcast for the past 5 years and have produced a whole range of
marketing collateral over that time. Here are just some examples of the printed design workTap have completed
for them after our recent brand refresh project.
www.gearhousebroadcast.com
Systems Integration
An international broadcast solutions company Gearhouse Broadcast
specialises in the provision of Project Solutions, Systems Integration,
Equipment Sales and Equipment Rental. Established since 1993
the company operates globally with its headquarters in the UK and
offices in the USA, Australia, Qatar and India. We offer a vast degree
of experience and a proven track record in the delivery of high quality
broadcast installations across the world.
With many years broadcast installation experience
Gearhouse Broadcast Systems Integration division
offers solutions for both new installations and upgrades
on existing systems. In particular, but not exclusively,
our expertise lies in the provision of solutions for
Studios, Outside Broadcast Facilities, Transmission
and Automation, Master Control Rooms, Broadcast
Cabling. We have carried out numerous high definition
installations for studios, outside broadcast facilities and
venues across the globe. We offer the ability to provide
at short notice, temporary broadcast facilities whilst the
permanent solution is in progress.
The company’s other divisions of Equipment Sales,
Equipment Rental and Project Solutions – temporary
installations for major global sporting events – all
complement our ability to offer our clients incredibly
flexible options and an operational awareness, both
of which our competitors are hard pushed to match.
Our Sales and Rental divisions give us significant
buying power across the broadcast manufacturing
market. Unlike many other system integrators, whilst
we work closely with manufacturers, we are completely
independent with no restrictions or commitments to
a particular brand, so our advice on what equipment
will work best given your individual situation will be
impartial and based on our knowledge, product
capability, cost effectiveness and your work flow.
Our Rental division also gives us the ability to offer
cheaper equipment options using nearly-new, ex-
rental stock which is in excellent condition with a six
month warranty and at significant savings to that of
buying new.
As owners and operators of broadcast equipment
we understand the way television works and real
production requirements.
Once you have identified a need we will work with
you from consultancy, concept, planning and design,
through to installation, commissioning, training and
aftercare support. Whether you are looking for a new
installation, or to upgrade your existing system from
SD to HD or simply enhance what you have, we can
assist you.
Engineering Expertise
Gearhouse Broadcast has a first class reputation as
a broadcast system integrator, with a wealth of ‘on the
job’ experience. We employ some of the best system
engineers and technical support staff in the industry
as we recognize that engineers are the backbone
to our business. We only select highly skilled and
qualified personnel with solid experience in a system
engineering background who ensure they keep
informed of the latest technology and system design
developments and principals. We own and operate
our own broadcast equipment which gives us the rare
blend of installation experience and operational know-
how. We have a wealth of experience in operating
large, complex projects all around the globe in very
challenging conditions. The result is a technical
team with a wealth of integration, operational and
maintenance experience across the whole broadcast
spectrum. With this in-house team of engineers
working daily on broadcast projects, the company’s
technical expertise is second to none and clients
benefit from support and access to this rich resource.
3
Consultancy
Our systems integration specialists provide
consultancy on your entire project, advising on the
best use of products and new technology to provide
the most appropriate and cost effective solutions
to meet your objectives. The team is experienced in
both large scale and complex projects. Our standards
are of the highest levels and projects are based on
the selection of skilled staff, meticulous project and
logistics planning and tight budgetary control.
Project Management
The key to a successful project is down to the
planning and management. Projects are run by
our seasoned Project Managers who select their
team from our pool of highly skilled engineers.
Our expertise and broadcast sensibilities allow us to
create realistic plans, timescales and work schedules
without unnecessarily impacting on existing broadcast
operations. Client involvement is encouraged at all
stages to ensure that we deliver what you want.
Systems Integration Services
Our logistics team plans large scale equipment and
personnel deployments all over the world, week in
week out, ensuring that the right kit and the right
people are in the right place at the right time.
Budgets are a key consideration and our experience
allows us to guide you in making the right purchasing
decisions to give you the results you need whilst giving
value for money without false economies. As a result
we design budgets to be realistic and cost effective
to the client, with no surprises.
Installation
The installation team required for each job is
dynamically tailored according to the particular
demands of the project. We have access to a pool
of personnel with a variety of skills such as engineers,
wiremen and riggers, all of whom have formidable and
truly global installation experience. This means that the
right skills are available to the team only for as long as
they are required whilst the project manager controls
the project and provides the continuity.
Commissioning
The final commissioning of any system requires
in-depth knowledge of all the various components
to ensure that the final product fulfils its expectations
on both an operational and technical level. The intimate
knowledge of broadcast equipment held by our
personnel coupled with the strength and depth
of the Gearhouse broadcast engineering team’s
operational know-how allows us to fully configure,
test, fault-find and generally de-snag the system
prior to the customer hand-over.
Training
Gearhouse Broadcast can also help you with all your
training requirements. We provide system training for the
systems installed as part of the handover process and can
also arrange for various manufacturers courses, available
either on-site or at the manufacturers premises, whichever
is preferred or most suitable.
Aftercare Support
We can offer a variety of flexible after-sales and support
options to ensure your installation stays operating smoothly
for years to come.
Case Studies
A selection of recent projects illustrating Gearhouse Broadcast’s
ability to deliver large scale and complex solutions
Client: M-Net
Project: Design and Build of an HD OB Truck
South African Broadcaster M-NET approached Gearhouse Broadcast when they were looking for an outside
broadcast facility. Gearhouse Broadcast was able to offer the systems integration of a custom built, multi-format
vehicle. The truck integrated by Gearhouse Broadcast is a triple expanding high definition outside broadcast
unit which offers 28 high definition cameras and up to 3 versions of 5.1 Dolby surround sound. The units lateral
production area is large, spacious and air conditioned with 3 tiered desks which seat up to 12 production staff.
The front desk houses a 4ME vision mixer and space for 84 monitors. The second desk provides 16 monitors
and comprehensive communications. The third desk provides 32 monitors and comprehensive comms and
monitoring facilities. The Unit is fully air conditioned to temperatures of 45 °C. The third expand provides room
for a second desk in the VTR area to provide space for up to 11 operators and a co-ordinator. The unit
is wired for up to 12 EVS/14VTR. In the vision area there is control for up to 28 Cameras by 7 operators, plus
an engineering test position. The vision router is 576 x 576 and the audio router is 256 x 256 AES and analogue.
The unit is engineered with a large in/out capability making it ideal for major events.
www.gearhousebroadcast.com 5
We offer a vast degree
of experience and a proven
track record in the delivery
of high quality broadcast
installations across
the world
“
”
Gearhouse Broadcast I UNITED KINGDOM
Unit 12 Imperial Park, Imperial Way, Watford, Hertfordshire,WD24 4PP
t: +44 (0) 845 820 0000 f: +44 (0) 1293 691 499 e: uk@gearhousebroadcast.com
Focused... on your sucess
www.gearhousebroadcast.com
Systems Integration
Global Approach | Individual Solution

16
hmwt
Herts and Middlesex WildlifeTrust approachedTap with a new project calledThe StortValley. They needed a new
logo designing, plus leaflets and an exhibition banner. The end result was a lively, vibrant logo, which lent itself well
to bright and eye-catching designs for the leaflet and banner.
Harlow GreenTeam
When? 1st 3rd Wednesday of the month.
time? 10am-3pm.
Where? Harlow Wildlife Sites.
Site depending on task.
type of tasks? Tree felling, pond clearance, bridge
building, boardwalks and much more.
Contact: Glenn Mulleady 01279 430005
or glenn.mulleady@harlow.gov.uk
Essex Wildlife Trust Volunteers
Uttlesford Group Work Party
When? Tuesdays, Thursdays
and some Sundays.
time? 9.30am—12.30pm.
Where? Uttlesford Borough. Site depending on task.
type of tasks? All types of conservation work:
meadow mowing, coppicing,
fencing and hedge cutting.
Contact: Michael Rowley 01799 550378
Essex Wildlife Trust Volunteers
Sawbridgeworth Marsh
When? Every Sunday (some Tuesdays
Thursdays, March to September).
time? 9.30am-11.30am Sundays
6pm-7pm Tuesdays Thursdays.
Where? Sawbridgeworth Marsh.
type of tasks? Coppicing and pollarding willows, clearing
fen drains and ponds, mowing and clearing
of reedbeds, sedgebeds and wet meadows.
Contact: Andy Sapsford 01279 725017 or
Andrew.i.sapsford@gsk.com
stort Valley Volunteer groups
find out more by visiting www.stortvalley.org or phone 01727 858901
Harlow Conservation
Volunteers
When? Alternate Sundays.
time? 10am-4pm.
Where? Harlow Nature Reserves.
Site depending on task.
type of tasks? All kinds of conservation management
tasks plus public access construction on
a variety of sites.
Contact: Andrew Tomlins 01279 434322
or hcv@harlowwildlife.org.uk
www.harlowwildlife.org.uk
friends of pishiobury park
Wanted! Volunteers for Pishiobury
Park historic parkland
near Sawbridgeworth.
When? Starting Spring 2010.
Where? Pishiobury Park.
type of tasks? Tree planting, pruning,
maintenance of benches and fences.
Contact: Fiona Underhill 01462 459395
or northeast.cms@hertscc.gov.uk
Also see www.hertsdirect.org/cms for
other volunteering opportunities, or contact
East Herts District Council: 01279 655261
or operations.admin@eastherts.gov.uk
Rivers Nursery Orchard
When? 1st Sunday of the month.
time? 10.30am—1.30pm.
Where? Rivers Nursery Orchard,
Sawbridgeworth.
type of tasks? Pruning, removing suckers, clearing
weeds and grass from bases of trees,
ditch clearing and planting.
Contact: Kate Yarnold 07887 763258
or rnsog@hotmail.com
Conservation Volunteers
hcv
looking to
help nature?
ite surVeyors
The Stort Valley
MAKE THE OUTDOORS YOURS
The Stort Valley
MAKE THE OUTDOORS YOURS
ort Valley partnership
ded ‘Wetlands for Water Voles and People’
better idea of water vole populations
fordshire including in the Stort Valley.
e to learn how to survey for water voles
e-ved’ with the project:
Hauser at HMWT 01727 858901
er.vole@hmwt.org
Herts and
Middlesex
working group delivering activities and projects
ort Valley focussed on biodiversity, landscape,
ess, recreation and education.
ude British Waterways, Epping Forest District
ironment Agency, Essex Wildlife Trust,
k Hertfordshire, Harlow District Council, Herts
sex Wildlife Trust, Hertfordshire County Council
e Management Service, Lee Valley Regional Park
Natural England.
now more?
g People with the Stort Valley Project Officer
Amy Wheeler at HMWT 01727 858901
stort.valley@hmwt.org
w.stortvalley.org
Charity No 239863
Company No 816710 12/09
With support from HCA
surveys on Wildlife Sites across
half of the Wildlife Sites Partnership.
between March and July. Some botanical
red. More information:
Gilbert at HMWT 01727 858901
r.gilbert@hmwt.org
s for Water Voles
ple projeCt!

17
Herts Middlesex WildlifeTrust also neededTap to design some Christmas eCards for them. Being a wildlife based
organisation, different species were used to create charming images of Christmas scenes.The eCards were sent out
using an automated system which showed HMWT who had opened the emails and when. Their first eCard campaign
ran in 2008, and was so successful they ran another one in 2009. The positive feedback from their clients was
immense. Due to this, the cards helped them raise much needed funds for the charity.

18
a leading provider of
outside broadcast facilities
in the UK and Europe
+44 (0) 121 327 2021
info@021tv.com
everything inside to create your
perfect outside broadcast
www.021tv.com
o21tv
O21TV required a generic advert, promoting all areas of their expertise, which could be re-worked into any size for
future publications.

19
astrazeneca
Tap Creative was originally formed in 2005 in order to supply design and print services to AstraZeneca.A range of
respiratory educational meeting delegate packs were designed and produced which encompassed designing the brand
and updating the meeting materials on a quartlerly basis. Batches of delegate packs incorporating the latest biographies
and medical notes from guest speakers, were printed and delivered to various locations in the UK at short notice.
2nd – 4th November
Cranage Hall
Cheshire
futureFURTHER UNDERSTANDING OF TRENDS IN RESPIRATORY EDUCATION
2007
an invitation
A CO MMI TMENT TO MEDI CAL EDUCATION BY ASTRAZENECA UK LTD
12th – 14th October
Hotel Russell
London
forumF U T U R E O F R E S P I R A T O R Y M E D I C I N E
2007
an invitation
A COMMIT M EN T T O MEDIC A L EDUC A T ION B Y A ST R A ZEN EC A UK LT D
20th – 22nd April
The Russell Hotel, London
arenaASTRAZENECA RESPIRATORY EDUCATION FOR THE NHS AND ACADEMIA
2007
an invitation
A C OM M IT M EN T T O MEDIC A L EDUC A T ION B Y A ST R A ZEN ECA UK LTD
A COMMITMENT TO MEDICAL EDUCATION BY ASTRAZENECA UK LTD
FURTHER UNDERSTANDING OF TRENDS IN RESPIRATORY EDUCATION
future
thefaculty
Jane Scullion
Respiratory Consultant Nurse
Ruth McArthur
Practice Nurse
Dr John Haughney
General Practitioner
Dr Iain Small
Dr Vincent McGovern
Chris Fehrenbach
Modern Matron for
Respiratory Services
Lisa Bradshaw
Chief Nurse Respiratory
Nurse Specialist
Heather Matthews
Respiratory Nurse Specialist
Jacqui Cooper
Specialist Nurse Practitioner
Sharon Haggerty
Assistant Director of Nursing
Clinical Excellence
Dr Terry Stuart
June Roberts – Chairperson
Consultant Respiratory Nurse
Dr Nigel Pexton
A COMMITMENT TO MEDICAL EDUCATION BY ASTRAZENECA UK LTD
F U T U R E O F R E S P I R A T O R Y M E D I C I N E
forum
Dr Noel O’Kelly
Dr Steve Gaduzo
Dr Dermot Ryan
thefaculty
Dr Iain Small
Dr Lorcan McGarvey
Consultant Physician
Dr Dave Singh
Consultant Physician
Dr Terry Stuart
Dr Paul Stephenson
Dr Nigel Pexton
Dr Kevin Gruffyd-Jones
Dr Vincent McGovern
Dr John Haughney

20
roche
Tap Creative designed and produced a large scale Cystic Fibrosis Adherence website for Roche.The project spanned
nearly a year with content being generated for the site on a quarterly basis.This involved going out to Cystic Fibrosis
(CF) clinics and filming patients as well as supplying patients their own video cameras so they could produce their own
“a day in the life” video diaries.The results were edited and uploaded byTap in accordance to to the ABPI Code of
Practice.The site also featured interactive games to explain to parents and younger patients how CF could be more
effectively managed with a better drug adherence programme.
ww.roche-cf.com website www.pulmozyme.co.uk
Design of www.roche-cf.com website w
www.roche-cf.com and www.pulmozyme.co.uk
dients
Interactive Flash online game designs - “Sputumoids” as featured on www.roche-cf.com

21
Every child is different so why use the
same extended release methylphenidate
(XL-MPH) preparation to treat them all?
Prolonged release hard capsules
For children and adolescents with ADHD,
a good start leads to a good day Prolonged release hard capsules
Sleep problems in children and young people –
Help get a better night’s sleep
Tips for helping
your child to get a
better night’s sleep
By Dr C Yemula, Consultant
Community Paediatrician, Bedford
ADHDstudy day
flynn pharma
Tap Creative produce creative pharmaceutical marketing literature for Flynn Pharma on a regular basis incorporating
fast turn around digital print and large format artwork such as pop-up banners and exhibition panels.This incorporates
various items such as: detail aids, leave pieces, dose cards, photography and variable data printing.
Our designers also have prior experience of working with AstraZeneca and Roche and are experienced at working
within ABPI Guidelines.Tap Creative will often be drafted in to take over from a larger more expensive agency to see
through a campaign once the concepts have been approved at a more cost effective rate. Our healthcare experience
will speak volumes, and ensure we’ll look after your brand every step of the way.

22
websites
Here are a selection of CMS based websitesTap have designed and built. Our content management system allows
our clients to log in and amend existing pages, create new ones, or delete old ones. This allows their website to
expand with their business giving them full independent control.
www.blason.com
www.emp-law.com www.sherrardswood.co.uk

23
www.citysync.co.ukwww.nudegroup.co.uk
it’s good to talk
Helping you get the very best from your marketing budget
By usingTap Creative you will benefit from a close-knit team that pull together to deliver real results. Our design
for print team have a large production and finishing department at their disposal, enabling complex litho and digital
printing jobs to be easily deployed. Our web design and development team can deliver full scale CMS systems with
e-commerce, SEO and hosting all combined with one point of contact.
Tap have been helping brand managers and marketeers deliver their strategic vision in visually compelling ways since
2005.Working with digital and traditional media means we cover every aspect of your campaign. Our team of creative
designers are partnered with experts in their field from web design to print production and art direction.
We drive brands further and help you get the very best from your marketing budget. Speak to one of our team today
about making your campaign shine.
Speak to us on:
t: 01727 848399
e: analyzethis@tapcreative.co.uk
w: www.tapcreative.co.uk

Tap Creative Design Agency, 1 Keyfield Terrace, St Albans, Hertfordshire AL1 1QL
www.tapcreative.co.uk e: analyzethis@tapcreative.co.uk t: 01727 848 399 f: 01727 858 057
Thank you for your time with us today
now a pink strawberry would be nice wouldn’t it?
AvalonPrint

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