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We power buy one give one marketing campaigns 
David Woodbury | CEO | david@linkedcause.com
PROBLEM 
DONOR RETENTION CUSTOMER LOYALTY CONSUMER DEMAND 
Donor retention 
is at a record low of 
27% 
83% 
Of consumers want it 
< 1% of businesses are doing it
1.8 million non-profits $360 Billion in revenue 
Corporate giving 
is currently 6% 
SIZE OF THE MARKET 
corporate giving has 
exceeded growth in 
individual giving by 
400% 
400%
Creative Agencies 
No upfront cost 
 Business donor focused 
Ongoing support 
 No upfront cost 
 Business donor focused 
 Ongoing support 
COMPETITIVE ANALYSIS
ENGAGE DONORS 
Business donors 
BUILD AUDIENCE 
Social, PR, TV, print 
and radio promotion 
MODEL
WHY IT WORKS 
ITEM JULY SALES 
SEPTEMBER 
SALES 
PERCENT 
GROWTH 
CRAB 
FLAY 
BURGER 
TACO 
17 
54 
33 
34 
47 
129 
47 
45 
175% 
139% 
42% 
32.35% 
Increase sales of featured items by up to 175% 
Great content to 
engage customers 
Increase customer 
loyalty by 80% 
Outside PR
TRACTION 
SALES IMPACT MARKETING 
•125+ accounts signed 
•$250k+ revenue 
•700k+ meals donated 
•94% donor 
retention 
•50+ media mentions 
•2500+ social media 
followers 
•Top 10 cause marketing 
concept in the nation
SALES 
52 new commitments 
+$10,000 /month recurring revenue 
FUNDRAISING 
•Closing seed round in December 
PRODUCT 
• Developed platform 
THE ARK
THE CAST 
Kyle 
business 
advisor 
Brian 
marketing 
David 
Founder and CEO 
Eric 
Software 
engineer 
Taylor 
design 
Robby 
sales 
Nanci 
media 
Zac 
sales 
• Exec team has been working on start ups together since 2008 
• Successful 7 figure exit on a startup in less than 5 years
FINANCIALS 
REVENUE 
Business 
$195/month 
subscription 
Sponsor 
$2,000/month 
Product 
50% margin 
Individual 
Donations 
90/10 split 
CURRENT SALES 5YR REVENUE MIX 
$184k 
$69k 
$1k 
0 
5 year plan to $75M 
43% 
3% 
5% 
49%
continued 
product 
development 
General 
operations 
14% 
Sales and 
marketing 
USE OF FUNDS 
We are raising 
$150,000 
75% 
11% 
$1 
invested 
$6 
productivity 
• Breakeven by July 2015 
• Projecting $100k/MRR by Jan 2016
DAVID WOODBURY 651-472-3910 
david@linkedcause.com 
linkedcause: Where EVERYONE 
is a SUPERHERO.

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linkedcause presentation

  • 1. We power buy one give one marketing campaigns David Woodbury | CEO | david@linkedcause.com
  • 2. PROBLEM DONOR RETENTION CUSTOMER LOYALTY CONSUMER DEMAND Donor retention is at a record low of 27% 83% Of consumers want it < 1% of businesses are doing it
  • 3. 1.8 million non-profits $360 Billion in revenue Corporate giving is currently 6% SIZE OF THE MARKET corporate giving has exceeded growth in individual giving by 400% 400%
  • 4. Creative Agencies No upfront cost  Business donor focused Ongoing support  No upfront cost  Business donor focused  Ongoing support COMPETITIVE ANALYSIS
  • 5. ENGAGE DONORS Business donors BUILD AUDIENCE Social, PR, TV, print and radio promotion MODEL
  • 6. WHY IT WORKS ITEM JULY SALES SEPTEMBER SALES PERCENT GROWTH CRAB FLAY BURGER TACO 17 54 33 34 47 129 47 45 175% 139% 42% 32.35% Increase sales of featured items by up to 175% Great content to engage customers Increase customer loyalty by 80% Outside PR
  • 7. TRACTION SALES IMPACT MARKETING •125+ accounts signed •$250k+ revenue •700k+ meals donated •94% donor retention •50+ media mentions •2500+ social media followers •Top 10 cause marketing concept in the nation
  • 8. SALES 52 new commitments +$10,000 /month recurring revenue FUNDRAISING •Closing seed round in December PRODUCT • Developed platform THE ARK
  • 9. THE CAST Kyle business advisor Brian marketing David Founder and CEO Eric Software engineer Taylor design Robby sales Nanci media Zac sales • Exec team has been working on start ups together since 2008 • Successful 7 figure exit on a startup in less than 5 years
  • 10. FINANCIALS REVENUE Business $195/month subscription Sponsor $2,000/month Product 50% margin Individual Donations 90/10 split CURRENT SALES 5YR REVENUE MIX $184k $69k $1k 0 5 year plan to $75M 43% 3% 5% 49%
  • 11. continued product development General operations 14% Sales and marketing USE OF FUNDS We are raising $150,000 75% 11% $1 invested $6 productivity • Breakeven by July 2015 • Projecting $100k/MRR by Jan 2016
  • 12. DAVID WOODBURY 651-472-3910 david@linkedcause.com linkedcause: Where EVERYONE is a SUPERHERO.