Recap from Startup Grind Lansing hosts Michael Labriola (Digital Primates) See the full interview here: http://startupgrind.com/event/startup-grind-lansing-hosted-michael-labriola-digital-primates/

1. January Recap
STARTUP GRIND LANSING
2015

2. MEDIA
We are thrilled our first event was well
received. Startup Grind is about educating
and connecting entrepreneurs. These media
assets help achieve those goals.
Recorded speaker interview (1 hour)
Photo Album (46 photos)
Behind the scenes video (<2 minutes)
WKAR Current State Segment (13 minute
audio)

3. AUDIENCE
It was awesome to have a diverse crowd at
our inaugural meeting consisting of both
growth companies and mature companies!
GROWTH COMPANIES
Our attendees were largely from companies
with 1-5 employees from the Lansing area.
We promote directly and indirectly to this
demographic as well as to the Lansing
business community at large.
MATURE COMPANIES
Additionally, many larger companies were
represented like Dominos, JNL, State of
Michigan, MSUFCU, MSU, TechSmith, etc.
Lansing
51%
East
Lansing
12%
Howell
5%
Okemos
5%
Holt
5%
Other
22%
Location
50 Attendees (80 RSVP)
Marketing
and
Advertising
13%
Computer
Software
11%
Information
Technology
and
Services
8%
Financial
Services
7%
Other
61%
Industry
1-5
employees
55%
6-25
employees
20%
26-50
employees
2%
51-100
employees
3% 100+
employees
20%
Company Size
Male
66%
Female
34%
Gender

4. AUDIENCE
It was awesome to have a diverse crowd at
our inaugural meeting consisting of both
growth companies and mature companies!
GROWTH COMPANIES
Our attendees were largely from companies
with 1-5 employees from the Lansing area.
We promote directly and indirectly to this
demographic as well as to the Lansing
business community at large.
MATURE COMPANIES
Additionally, many larger companies were
represented like Dominos, JNL, State of
Michigan, MSUFCU, MSU, TechSmith, etc.
Attendee Feedback
I had a really great time! Thank you for being a wonderful host. I really like the when you
gave the opportunity for those to introduce themselves around the room and gain a better
idea of who all was in the room. That was unique and I really enjoyed that. I look forward to
seeing the speaker next month.
Good event! Fast paced and on schedule start to finish. I liked the 60 second “pitch” by
attendees at the end.
I really enjoyed the event and you did an excellent job as moderator. The interview was
really cool and I admire your Q&A style. It was nice to hear a fellow entrepreneur's
successes and struggles, and you did an awesome job paraphrasing and reiterating
important points. Sometimes, being self-employed is isolating. To hear we are not alone in
our experiences as a start-up and knowing what others did to make it through is inspiring. I
can't wait for the next event.
I really enjoyed the opportunity to mix and mingle afterward and appreciated having people
stand up and introduce themselves and talk about how they can help fellow entrepreneurs.
That was a great accent to the evening and allowed for some great conversations
subsequently. Maybe sandwiching the intros between ice-breaking and the interview would
facilitate more engagement with the speaker. If the guest knows the crowd skews more
creative or more technical, they can touch on points more relevant to the audience and
generate more questions/comments.

5. What is Startup Grind?
An event series increasing entrepreneurial success
Monthly Events
Bringing together innovators
and tech leaders to inspire them
OFFICIAL GLOBAL PARTNER
Derek Andersen
Founder & CEO
(Formerly of Electronic Arts,
OutGawk Media,
Vaporware Labs)

6. EVENT FORMAT
TYPICAL AGENDA
6:00 PM - COMMUNITY & FOOD
7:00 PM - FIRESIDE CHAT
8:00 PM - NETWORKING
FIRESIDE CHATS
Informal discussions with local business, tech
and thought leaders on lessons learned during
their road to building a great company.
Past speakers have included these leading innovators:

7. FOR MORE INFORMATION
Please Contact
David Smith
Director
david@startupgrind.com
(517) 944-1872
startupgrind.com/lansing