1. WEAKNESSES
• High volume of competition in app markets
• Mobile games are restricted to more simple forms
• Lack of data on games from the same genre
• Difficult to penetrate the most popular marketing outlets
STRENGTHS
• Next-level mobile gaming!
• Available in all mobile platforms
• Lack of competition in the Roguelike genre
• Unique story mode progression that increases replayablity
value
• Game development tool that is simple to use, but rich in
functionality
• Facilitates the creation of new maps – no previous
programming experience required
• Fast Growing Market
OPPORTUNITIES
• Profit from app purchase plus the sale of specialized
developer tools
• Easy expansion into different genres of video games
with the finalized developer tool
• Pioneers in next gen Rougelike genre – market space
virtually free to capture
• Simple mechanics will attract casual gamers
• Top quality design and rich developer tools will capture
hardcore gamers
• Gaming app market has the greatest share of app
downloads
THREATS
• Established competitors from every genre
• Offers in the gaming app market growing at a fast rate –
Top 10 game downloads