The document presents a proposal for an impact investment firm called Homegrown Land Bank Group that aims to provide stability to smallholder farmers through a multi-tiered approach of purchasing land and dividing it between community farms and individual farmer parcels to purchase over 10 years, while also offering investors social and financial returns through dividends from cash crop sales. Homegrown is seeking $500,000 in funding through a convertible loan to purchase initial land banks in Central America and cover startup operations and salaries.
2. Homegrown Land Bank Group
“Our Unique Multi-Tiered All-
Encompassing Approach is like a milking
stool. We don’t simply provide one leg of
support, but instead three in order to
create the ultimate stability for our
farmers!”
3. Homegrown Land Bank Group
• Land Banks are Proven to Work
“I felt like a Slave working for Someone
Else. Now we work for ourselves. We
decide what we do with our Land.”
Quote from a Farmer in the Christian
Medical Action Land Bank, a Nicaraguan
organization we are planning on
partnering with
4. Market Opportunity
• Impact Investment Firm that focuses on
Agricultural Development
• The global market grew from 46 billion in 2013
to 60 billion in 2015, 30% growth rate over two
years
• The Latin American Market of agriculture start-
up investment is roughly 30 million.
• Targeted Customer: Individuals looking for an
investment where their money earns a
financial and social return. Someone who
wants to make a difference and understands
the need to shift agricultural practices.
5. The Startling Fact
90% of those who are hungry are farmers
or were farmers until they were forced
off of their land. The current system
prevents them from accessing the land
they need to feed their families.
- World Food Programme, Who are the
Hungry
6. The Problem
• Current Agricultural System values profit over
people, resulting in a cycle of poverty
• Many current models only focus on one leg of
stability for the farmers (such as education,
resource access, or investment)
• Homegrown uses a multi-tiered approach
which creates three legs of stability for a
farmer which increases their chances of
breaking out of the poverty cycle
7. Our Model
Investors
Provide Funding
Homegrown
Purchases Land
and Divides in
two parcels
A Community of
Farmers receive
one parcel to
pay off over 10
years
The other half is
turned into a
community
farm to grow
cash crops
Profits from the
Cash Crops are
paid as
Dividends to the
Investors
8. Revenue Model
• Homegrown is a management firm
• Separate funds for each region are developed
and managed by Homegrown under a Limited
Partnership
• Homegrown takes a management fee
• Annually 25% of Fund Growth
• Quarterly 2% growing to 5% take of fund value over
the life of the fund
• So, a 100,000 Fund Value with 10% growth
yields 10,500
9. Marketing & Growth Strategy
• Currently investors look at financial
institutions, land, or investment/crowdfunding
sites
• Past experience has shown that farmers and
retired farmers demonstrate the highest
amount of interest in the organization
• Therefore, a presence in the agricultural
industry at rural expos, events, and marketing
is important
• Organically spreads by word of mouth due to
the unique benefits of the investment
10. David Scherpenzeel, Co-Founder & President
• Graduated Top of his Class at Laurier Honours BBA
Focusing on Business & Sustainability
• Humanitarian Experience with Canadian
Foodgrains Bank
• Run successful business for 5 years
• Grew up in Agricultural industry
Jef MacPherson, Co-Founder & President
• Bachelors degrees in Business Administration and
in Agriculture with a focus on International Food
Business
• Humanitarian Experience over the past 9 years
with Canadian Baptist Ministries, Nuestros
Pequenos Hermanos, Canadian Foodgrains Banks
• Experience in Agricultural Industry through work
placements
11. Financials
Revenue Expenses Income
2017 $42,428 $203,495 -$161,067
2018 $207,284 $178,895 $28,390
2019 $316,600 $263,000 $53,600
2020 $634,155 $364,500 $269,655
2021 $851,485 $477,000 $374,485
• 3% market penetration within 3 years
• Assuming a team growth rate of one VP per year
• Assuming three trips to start each land bank and one
semi-annually to visit existing land banks
• Revenue assuming land purchase in 2017 with official
fund opening in 2018. Additional revenue from
domestic consulting
12. Competition
• Two main Categories of Competitors, Non-
Profits and other Impact Investments
• Impact Investment industry has large growth
potential so each organization can grow into its
own space
• Non-profits have been around and are well
established – main competition for funds
• Offer the same intrinsic value as a non-profit,
but you get your money back plus interest
13. Our Proposal to You
We Are Looking for…
$500,000
In Exchange for a…
10% Convertible Loan
At Maturity You’ll Receive…
Shares in the Homegrown Central American
Fund
In 2021, a $10,000 investment would be worth
$17,400
14. Use of Funds
Funds will be Distributed as Follows
• Land Bank Purchase – 50%
• Founder Salaries – 37%
• Administration – 13%
15. The Social Impact
Your money also Earns a Social ROI through
• Year Round Food Availability and appropriate
nutritional intake
• Home Ownership
• Income Earned at National Average
• Education and Health Care Access
• Saving for the Future
16. Double Return for Your Money
You not only improve your financial
position, but also the position of
impoverished farmers around the Globe!
Doubt you’ll see a stock that offers that as
an option!
17. Find Out More
Check Us Out At:
www.homegrownlandbankgroup.com
Or on
Facebook and Instagram!