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Interactive Customer Engagement

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David Nickelson, PsyD, JD
David Nickelson, PsyD, JD

The document discusses how interactive marketing departments are evolving from traditional siloed structures to more networked structures that are integrated across business functions and brands. It provides examples of how organizations like the American Diabetes Association, Rubbermaid, and Meijer have transitioned their interactive marketing departments. A 5-step approach is outlined for transitioning from the current department structure to the ideal networked structure: assess needs, assert findings, act on changes, measure impacts, and repeat the process.

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January 27, 2011 Interactive Customer Engagement Is Your Current Marketing Team Up to the Challenge? Siteworx 11480 Commerce Park Drive Third Floor Reston, VA 20191 www.siteworx.com
Who We Are ,[object Object],[object Object]
Siteworx Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],Featured Clients Awards
What We’ll Cover ,[object Object],[object Object],[object Object]
The only constant is change…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Kind of Interactive Marketing Department Do You Have Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Kind of Interactive Marketing Department Do You Have Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Kind of Interactive Marketing Department Do You Have Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Kind of Interactive Marketing Department Do You Have Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Kind of Interactive Marketing Department Do You Have Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Does the Ideal Interactive Marketing Department Look Like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Get From the Department You Have to the One You Need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Get From the Department You Have to the One You Need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Get From the Department You Have to the One You Need? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Get From the Department You Have to the One You Need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Get From the Department You Have to the One You Need? ,[object Object],[object Object],[object Object],[object Object]
How Do You Get From the Department You Have to the One You Need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Get From the Department You Have to the One You Need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Get From the Department You Have to the One You Need? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surviving the Transition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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