SlideShare uma empresa Scribd logo
1 de 1
Baixar para ler offline
5 WAYS 1-TO-1 LOYALTY CAN
DELIVER RESULTS FOR CPG

PROVIDED BY: AIMIA U.S. MARKETING TEAM

CPGS HAVE MORE POWER THAN EVER OVER THE CUSTOMER-BRAND RELATIONSHIPS
AND THE MEANS TO CAPTURE THAT INSIGHT ABOUT TOP CUSTOMERS

1

DELIVER GOOD ECONOMICS

3

OWN THE CUSTOMER THROUGH THE ENTIRE
PURCHASE CYCLE

Reward customer with below cost goods from interested partners

Connect loyalty data from
other stages to purchase data

Build theme-based coalitions across a brand or family

=

Ability to relate
to your customers
like never before

Participate in currency-based coalitions with data exchange

2

PRODUCE BETTER RESULTS

4

ENGAGE CONSUMERS DIRECTLY WITHOUT
MARGINALIZING RETAILERS
Deepen consumer relationships and require no action from the retailer
Push consumers toward higher-margin products

Higher Revenue - Boost the yield of

O
 pen up retail partnership opportunities for
data-sharing and program activities

high-potential customers, as well as cross-sell
products and partner products

Lower costs – Provide cost-efficient
rewards and strategically partner with
complementary ‘loss leader’ suppliers

5

GAIN A MORE COMPLETE DATASET
Receive the missing data piece brands never had, creating a more complete dataset
Leverage data for a particular audience through various activities

Maximize Profit - Use data

Data drives future initiatives

to negotiate smarter with retailers

FOR MORE INFORMATION, CONTACT GREG.ENGEN@AIMIA.COM

Mais conteúdo relacionado

Mais procurados

Inflection points: Seizing the Moments in Customer Loyalty
Inflection points: Seizing the Moments in Customer LoyaltyInflection points: Seizing the Moments in Customer Loyalty
Inflection points: Seizing the Moments in Customer LoyaltyDavid Nickelson, PsyD, JD
 
CX16: Getting Started with Cross-Channel Journeys
CX16: Getting Started with Cross-Channel JourneysCX16: Getting Started with Cross-Channel Journeys
CX16: Getting Started with Cross-Channel JourneysMaria Humphrey
 
The Top Ways to Optimize Your Pay-Per-Call Campaigns
The Top Ways to Optimize Your Pay-Per-Call CampaignsThe Top Ways to Optimize Your Pay-Per-Call Campaigns
The Top Ways to Optimize Your Pay-Per-Call CampaignsAffiliate Summit
 
CX16 Leading Retailers Optimize The Customer Journey
CX16 Leading Retailers Optimize The Customer JourneyCX16 Leading Retailers Optimize The Customer Journey
CX16 Leading Retailers Optimize The Customer JourneyMaria Humphrey
 
Amazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinAmazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinDigiday
 
CX16 How Luxottica is Enhancing Their Email Marketing with Advertising
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingCX16 How Luxottica is Enhancing Their Email Marketing with Advertising
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingMaria Humphrey
 
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...National Retail Federation
 
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
 
Expert strategies for your loyalty program
Expert strategies for your loyalty programExpert strategies for your loyalty program
Expert strategies for your loyalty programArun Krishnan
 
CX16 Reimagining Retail in the Age of the Shopper
CX16 Reimagining Retail in the Age of the ShopperCX16 Reimagining Retail in the Age of the Shopper
CX16 Reimagining Retail in the Age of the ShopperMaria Humphrey
 
5 Reasons to Use Amazon DSP in 2020
5 Reasons to Use Amazon DSP in 20205 Reasons to Use Amazon DSP in 2020
5 Reasons to Use Amazon DSP in 2020Hanapin Marketing
 
CX16: Powering Smarter Customer Journeys with Personalization Builder
CX16: Powering Smarter Customer Journeys with Personalization BuilderCX16: Powering Smarter Customer Journeys with Personalization Builder
CX16: Powering Smarter Customer Journeys with Personalization BuilderMaria Humphrey
 
Amazon Advertising Pitch Deck
Amazon Advertising Pitch DeckAmazon Advertising Pitch Deck
Amazon Advertising Pitch DeckShareen Pathak
 
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...Maria Humphrey
 
Why digital marketing ?
Why digital marketing ?Why digital marketing ?
Why digital marketing ?Igen D
 
5 Must Haves for Loyalty in eCommerce
5 Must Haves for Loyalty in eCommerce5 Must Haves for Loyalty in eCommerce
5 Must Haves for Loyalty in eCommerceJill Goldworn
 
Using Analytics to Improve Your Affiliate Marketing
Using Analytics to Improve Your Affiliate MarketingUsing Analytics to Improve Your Affiliate Marketing
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
 
LSA16: How ReachLocal Boosted Retention by 50% in 12 Months
LSA16: How ReachLocal Boosted Retention by 50% in 12 MonthsLSA16: How ReachLocal Boosted Retention by 50% in 12 Months
LSA16: How ReachLocal Boosted Retention by 50% in 12 MonthsLocalogy
 
ABM Innovation at Demandbase
ABM Innovation at DemandbaseABM Innovation at Demandbase
ABM Innovation at DemandbaseDemandbase
 
How to implement a customer loyalty program for ecommerce
How to implement a customer loyalty program for ecommerceHow to implement a customer loyalty program for ecommerce
How to implement a customer loyalty program for ecommerceZinrelo loyalty
 

Mais procurados (20)

Inflection points: Seizing the Moments in Customer Loyalty
Inflection points: Seizing the Moments in Customer LoyaltyInflection points: Seizing the Moments in Customer Loyalty
Inflection points: Seizing the Moments in Customer Loyalty
 
CX16: Getting Started with Cross-Channel Journeys
CX16: Getting Started with Cross-Channel JourneysCX16: Getting Started with Cross-Channel Journeys
CX16: Getting Started with Cross-Channel Journeys
 
The Top Ways to Optimize Your Pay-Per-Call Campaigns
The Top Ways to Optimize Your Pay-Per-Call CampaignsThe Top Ways to Optimize Your Pay-Per-Call Campaigns
The Top Ways to Optimize Your Pay-Per-Call Campaigns
 
CX16 Leading Retailers Optimize The Customer Journey
CX16 Leading Retailers Optimize The Customer JourneyCX16 Leading Retailers Optimize The Customer Journey
CX16 Leading Retailers Optimize The Customer Journey
 
Amazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinAmazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | Sellwin
 
CX16 How Luxottica is Enhancing Their Email Marketing with Advertising
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingCX16 How Luxottica is Enhancing Their Email Marketing with Advertising
CX16 How Luxottica is Enhancing Their Email Marketing with Advertising
 
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
 
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...
 
Expert strategies for your loyalty program
Expert strategies for your loyalty programExpert strategies for your loyalty program
Expert strategies for your loyalty program
 
CX16 Reimagining Retail in the Age of the Shopper
CX16 Reimagining Retail in the Age of the ShopperCX16 Reimagining Retail in the Age of the Shopper
CX16 Reimagining Retail in the Age of the Shopper
 
5 Reasons to Use Amazon DSP in 2020
5 Reasons to Use Amazon DSP in 20205 Reasons to Use Amazon DSP in 2020
5 Reasons to Use Amazon DSP in 2020
 
CX16: Powering Smarter Customer Journeys with Personalization Builder
CX16: Powering Smarter Customer Journeys with Personalization BuilderCX16: Powering Smarter Customer Journeys with Personalization Builder
CX16: Powering Smarter Customer Journeys with Personalization Builder
 
Amazon Advertising Pitch Deck
Amazon Advertising Pitch DeckAmazon Advertising Pitch Deck
Amazon Advertising Pitch Deck
 
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...
CX16: How Rack Room Shoes Drives Customer Loyalty with a Mobile Cross Channel...
 
Why digital marketing ?
Why digital marketing ?Why digital marketing ?
Why digital marketing ?
 
5 Must Haves for Loyalty in eCommerce
5 Must Haves for Loyalty in eCommerce5 Must Haves for Loyalty in eCommerce
5 Must Haves for Loyalty in eCommerce
 
Using Analytics to Improve Your Affiliate Marketing
Using Analytics to Improve Your Affiliate MarketingUsing Analytics to Improve Your Affiliate Marketing
Using Analytics to Improve Your Affiliate Marketing
 
LSA16: How ReachLocal Boosted Retention by 50% in 12 Months
LSA16: How ReachLocal Boosted Retention by 50% in 12 MonthsLSA16: How ReachLocal Boosted Retention by 50% in 12 Months
LSA16: How ReachLocal Boosted Retention by 50% in 12 Months
 
ABM Innovation at Demandbase
ABM Innovation at DemandbaseABM Innovation at Demandbase
ABM Innovation at Demandbase
 
How to implement a customer loyalty program for ecommerce
How to implement a customer loyalty program for ecommerceHow to implement a customer loyalty program for ecommerce
How to implement a customer loyalty program for ecommerce
 

Destaque

Banking infographic: Banking redefined
Banking infographic: Banking redefinedBanking infographic: Banking redefined
Banking infographic: Banking redefinedChris Yaldezian
 
Data _Whitepaper_FourFutures_DigitalLoyaltySurvey
Data _Whitepaper_FourFutures_DigitalLoyaltySurveyData _Whitepaper_FourFutures_DigitalLoyaltySurvey
Data _Whitepaper_FourFutures_DigitalLoyaltySurveySokho TRINH
 
Women In Automotive 2016 - Susan Lane
Women In Automotive 2016 - Susan LaneWomen In Automotive 2016 - Susan Lane
Women In Automotive 2016 - Susan LaneChristina Fowinkle
 
Banking infographic v7
Banking infographic v7Banking infographic v7
Banking infographic v7Rani Goel
 
Vivez plus longtemps et mieux avec le m-health
Vivez plus longtemps et mieux avec le m-healthVivez plus longtemps et mieux avec le m-health
Vivez plus longtemps et mieux avec le m-healthOrange Business Services
 
Why Customer Loyalty Is Important Infographic
Why Customer Loyalty Is Important InfographicWhy Customer Loyalty Is Important Infographic
Why Customer Loyalty Is Important InfographicSallie Burnett
 
Disrupting loyalty solutions
Disrupting loyalty solutionsDisrupting loyalty solutions
Disrupting loyalty solutionsNeeraj Sanghvi
 
Infographic: Aimia Positive Engagement Model
Infographic: Aimia Positive Engagement ModelInfographic: Aimia Positive Engagement Model
Infographic: Aimia Positive Engagement ModelDavid Nickelson, PsyD, JD
 
7 Factors For Building Customer Loyalty!
7 Factors For Building Customer Loyalty!7 Factors For Building Customer Loyalty!
7 Factors For Building Customer Loyalty!jcaspole
 
Maximising Customer Loyalty & Profitability
Maximising Customer Loyalty & ProfitabilityMaximising Customer Loyalty & Profitability
Maximising Customer Loyalty & ProfitabilityTelecomsIQ
 
Ericsson ConsumerLab: Experience shapes mobile customer loyalty - Infographic
Ericsson ConsumerLab: Experience shapes mobile customer loyalty - InfographicEricsson ConsumerLab: Experience shapes mobile customer loyalty - Infographic
Ericsson ConsumerLab: Experience shapes mobile customer loyalty - InfographicEricsson
 
AIMIA-Loyalty-Lens-Research-Report
AIMIA-Loyalty-Lens-Research-ReportAIMIA-Loyalty-Lens-Research-Report
AIMIA-Loyalty-Lens-Research-ReportKrista Pawley
 
Simon Rowles Institutional Bank Presentation July 2014
Simon Rowles Institutional Bank Presentation July 2014Simon Rowles Institutional Bank Presentation July 2014
Simon Rowles Institutional Bank Presentation July 2014Simon Rowles
 
Building customer loyalty programs
Building customer loyalty programsBuilding customer loyalty programs
Building customer loyalty programssmittal
 

Destaque (20)

Banking infographic: Banking redefined
Banking infographic: Banking redefinedBanking infographic: Banking redefined
Banking infographic: Banking redefined
 
Banking_Infographic
Banking_InfographicBanking_Infographic
Banking_Infographic
 
Data _Whitepaper_FourFutures_DigitalLoyaltySurvey
Data _Whitepaper_FourFutures_DigitalLoyaltySurveyData _Whitepaper_FourFutures_DigitalLoyaltySurvey
Data _Whitepaper_FourFutures_DigitalLoyaltySurvey
 
Women In Automotive 2016 - Susan Lane
Women In Automotive 2016 - Susan LaneWomen In Automotive 2016 - Susan Lane
Women In Automotive 2016 - Susan Lane
 
Growing Popularity Of Digital Redemptions
Growing Popularity Of Digital RedemptionsGrowing Popularity Of Digital Redemptions
Growing Popularity Of Digital Redemptions
 
Banking infographic v7
Banking infographic v7Banking infographic v7
Banking infographic v7
 
[Infographic] digital customer experience
[Infographic] digital customer experience[Infographic] digital customer experience
[Infographic] digital customer experience
 
Aimia Q1 2016 Financial Highlights Presentation
Aimia Q1 2016 Financial Highlights PresentationAimia Q1 2016 Financial Highlights Presentation
Aimia Q1 2016 Financial Highlights Presentation
 
Vivez plus longtemps et mieux avec le m-health
Vivez plus longtemps et mieux avec le m-healthVivez plus longtemps et mieux avec le m-health
Vivez plus longtemps et mieux avec le m-health
 
Why Customer Loyalty Is Important Infographic
Why Customer Loyalty Is Important InfographicWhy Customer Loyalty Is Important Infographic
Why Customer Loyalty Is Important Infographic
 
Disrupting loyalty solutions
Disrupting loyalty solutionsDisrupting loyalty solutions
Disrupting loyalty solutions
 
Infographic: Aimia Positive Engagement Model
Infographic: Aimia Positive Engagement ModelInfographic: Aimia Positive Engagement Model
Infographic: Aimia Positive Engagement Model
 
7 Factors For Building Customer Loyalty!
7 Factors For Building Customer Loyalty!7 Factors For Building Customer Loyalty!
7 Factors For Building Customer Loyalty!
 
Aimia_Capabilities_abridged
Aimia_Capabilities_abridgedAimia_Capabilities_abridged
Aimia_Capabilities_abridged
 
Maximising Customer Loyalty & Profitability
Maximising Customer Loyalty & ProfitabilityMaximising Customer Loyalty & Profitability
Maximising Customer Loyalty & Profitability
 
Aimia Insights:Rewarding Interactions
Aimia Insights:Rewarding InteractionsAimia Insights:Rewarding Interactions
Aimia Insights:Rewarding Interactions
 
Ericsson ConsumerLab: Experience shapes mobile customer loyalty - Infographic
Ericsson ConsumerLab: Experience shapes mobile customer loyalty - InfographicEricsson ConsumerLab: Experience shapes mobile customer loyalty - Infographic
Ericsson ConsumerLab: Experience shapes mobile customer loyalty - Infographic
 
AIMIA-Loyalty-Lens-Research-Report
AIMIA-Loyalty-Lens-Research-ReportAIMIA-Loyalty-Lens-Research-Report
AIMIA-Loyalty-Lens-Research-Report
 
Simon Rowles Institutional Bank Presentation July 2014
Simon Rowles Institutional Bank Presentation July 2014Simon Rowles Institutional Bank Presentation July 2014
Simon Rowles Institutional Bank Presentation July 2014
 
Building customer loyalty programs
Building customer loyalty programsBuilding customer loyalty programs
Building customer loyalty programs
 

Semelhante a 5 Ways 1-to-1 Loyalty Can Deliver for CPG

CirculationPresentationCWCMA2013Carslbad
CirculationPresentationCWCMA2013CarslbadCirculationPresentationCWCMA2013Carslbad
CirculationPresentationCWCMA2013CarslbadAaron Kotarek
 
Customer loyalty programme Reliance Retail Limited
Customer loyalty programme Reliance Retail LimitedCustomer loyalty programme Reliance Retail Limited
Customer loyalty programme Reliance Retail LimitedHITESH BHARTI
 
Client Education - What You Should Know
Client Education - What You Should KnowClient Education - What You Should Know
Client Education - What You Should KnowJudy Albers
 
Member intro 040113(ppt2010) (1)
Member intro 040113(ppt2010) (1)Member intro 040113(ppt2010) (1)
Member intro 040113(ppt2010) (1)Alexandre Soares
 
principlesofmarketing-chapter2-1708101623343.pptx
principlesofmarketing-chapter2-1708101623343.pptxprinciplesofmarketing-chapter2-1708101623343.pptx
principlesofmarketing-chapter2-1708101623343.pptxcjoypingaron
 
Brandless Case Study
Brandless Case StudyBrandless Case Study
Brandless Case StudyRonit Gaikwad
 
principlesofmarketing-chapter2-170810162334.pptx
principlesofmarketing-chapter2-170810162334.pptxprinciplesofmarketing-chapter2-170810162334.pptx
principlesofmarketing-chapter2-170810162334.pptxCHUBBYTITAMAESTRA
 
Google AdWords SMB Premier Partner Benefits
Google AdWords SMB Premier Partner BenefitsGoogle AdWords SMB Premier Partner Benefits
Google AdWords SMB Premier Partner BenefitsFelipe Ramirez Mejia
 
SaaStr Workshop Wednesdays - Merve Nazlioglu, CMO @ Insider
SaaStr Workshop Wednesdays - Merve Nazlioglu, CMO @ InsiderSaaStr Workshop Wednesdays - Merve Nazlioglu, CMO @ Insider
SaaStr Workshop Wednesdays - Merve Nazlioglu, CMO @ Insidersaastr
 
Retail Climate -LIVE.pdf
Retail Climate -LIVE.pdfRetail Climate -LIVE.pdf
Retail Climate -LIVE.pdfChris Ailey
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good forSameer Mathur
 
Digital marketing planning by chris ndungu, digital marketing manager
Digital marketing planning by chris ndungu, digital marketing managerDigital marketing planning by chris ndungu, digital marketing manager
Digital marketing planning by chris ndungu, digital marketing managerChris Ndungu, Digital Marketing
 
Using Loyalty Management To Increase Customer Mindshare
Using Loyalty Management To Increase Customer MindshareUsing Loyalty Management To Increase Customer Mindshare
Using Loyalty Management To Increase Customer MindshareVineet Pahuja (VP)
 
Programmatic Everything: Beyond the Open Auction
Programmatic Everything: Beyond the Open AuctionProgrammatic Everything: Beyond the Open Auction
Programmatic Everything: Beyond the Open AuctionMediaMath
 
Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Johemie Lopez Quinones
 

Semelhante a 5 Ways 1-to-1 Loyalty Can Deliver for CPG (20)

CirculationPresentationCWCMA2013Carslbad
CirculationPresentationCWCMA2013CarslbadCirculationPresentationCWCMA2013Carslbad
CirculationPresentationCWCMA2013Carslbad
 
Customer loyalty programme Reliance Retail Limited
Customer loyalty programme Reliance Retail LimitedCustomer loyalty programme Reliance Retail Limited
Customer loyalty programme Reliance Retail Limited
 
Client Education - What You Should Know
Client Education - What You Should KnowClient Education - What You Should Know
Client Education - What You Should Know
 
Member intro 040113(ppt2010) (1)
Member intro 040113(ppt2010) (1)Member intro 040113(ppt2010) (1)
Member intro 040113(ppt2010) (1)
 
Brand Finance 101
Brand Finance 101Brand Finance 101
Brand Finance 101
 
principlesofmarketing-chapter2-1708101623343.pptx
principlesofmarketing-chapter2-1708101623343.pptxprinciplesofmarketing-chapter2-1708101623343.pptx
principlesofmarketing-chapter2-1708101623343.pptx
 
Brandless Case Study
Brandless Case StudyBrandless Case Study
Brandless Case Study
 
principlesofmarketing-chapter2-170810162334.pptx
principlesofmarketing-chapter2-170810162334.pptxprinciplesofmarketing-chapter2-170810162334.pptx
principlesofmarketing-chapter2-170810162334.pptx
 
Google AdWords SMB Premier Partner Benefits
Google AdWords SMB Premier Partner BenefitsGoogle AdWords SMB Premier Partner Benefits
Google AdWords SMB Premier Partner Benefits
 
SaaStr Workshop Wednesdays - Merve Nazlioglu, CMO @ Insider
SaaStr Workshop Wednesdays - Merve Nazlioglu, CMO @ InsiderSaaStr Workshop Wednesdays - Merve Nazlioglu, CMO @ Insider
SaaStr Workshop Wednesdays - Merve Nazlioglu, CMO @ Insider
 
Future of Loyalty
Future of LoyaltyFuture of Loyalty
Future of Loyalty
 
Retail Climate -LIVE.pdf
Retail Climate -LIVE.pdfRetail Climate -LIVE.pdf
Retail Climate -LIVE.pdf
 
Chapter 2.pptx
Chapter 2.pptxChapter 2.pptx
Chapter 2.pptx
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
 
The Loyalty Program: A Recipe for Success
The Loyalty Program: A Recipe for SuccessThe Loyalty Program: A Recipe for Success
The Loyalty Program: A Recipe for Success
 
Digital marketing planning by chris ndungu, digital marketing manager
Digital marketing planning by chris ndungu, digital marketing managerDigital marketing planning by chris ndungu, digital marketing manager
Digital marketing planning by chris ndungu, digital marketing manager
 
Using Loyalty Management To Increase Customer Mindshare
Using Loyalty Management To Increase Customer MindshareUsing Loyalty Management To Increase Customer Mindshare
Using Loyalty Management To Increase Customer Mindshare
 
P rao hdfc
P rao hdfcP rao hdfc
P rao hdfc
 
Programmatic Everything: Beyond the Open Auction
Programmatic Everything: Beyond the Open AuctionProgrammatic Everything: Beyond the Open Auction
Programmatic Everything: Beyond the Open Auction
 
Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2
 

Mais de David Nickelson, PsyD, JD

Marketers Must Act as Loyalty Scientists -- Aimia
Marketers Must Act as Loyalty Scientists -- AimiaMarketers Must Act as Loyalty Scientists -- Aimia
Marketers Must Act as Loyalty Scientists -- AimiaDavid Nickelson, PsyD, JD
 
Understanding the evolving healthcare ecosystem -- Aimia -- 052714
Understanding the evolving healthcare ecosystem -- Aimia -- 052714Understanding the evolving healthcare ecosystem -- Aimia -- 052714
Understanding the evolving healthcare ecosystem -- Aimia -- 052714David Nickelson, PsyD, JD
 
Infographic -- More mobile, please! Consumers driving demand for mobile solu...
Infographic -- More mobile, please!  Consumers driving demand for mobile solu...Infographic -- More mobile, please!  Consumers driving demand for mobile solu...
Infographic -- More mobile, please! Consumers driving demand for mobile solu...David Nickelson, PsyD, JD
 
Aimia -- Business Loyalty Credentials - Health and Pharmaceuticals
Aimia -- Business Loyalty Credentials - Health and PharmaceuticalsAimia -- Business Loyalty Credentials - Health and Pharmaceuticals
Aimia -- Business Loyalty Credentials - Health and PharmaceuticalsDavid Nickelson, PsyD, JD
 
Aimia Virtual Engagement -- A Strategy to Enhance Your Live Events
Aimia Virtual Engagement -- A Strategy to Enhance Your Live EventsAimia Virtual Engagement -- A Strategy to Enhance Your Live Events
Aimia Virtual Engagement -- A Strategy to Enhance Your Live EventsDavid Nickelson, PsyD, JD
 
Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting an...
Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting an...Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting an...
Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting an...David Nickelson, PsyD, JD
 
Mobile Assisted Shopper Behavior infographic
Mobile Assisted Shopper Behavior infographicMobile Assisted Shopper Behavior infographic
Mobile Assisted Shopper Behavior infographicDavid Nickelson, PsyD, JD
 
Corporate training on the Rise -- Infographic 2013
Corporate training on the Rise -- Infographic 2013Corporate training on the Rise -- Infographic 2013
Corporate training on the Rise -- Infographic 2013David Nickelson, PsyD, JD
 
Infographic -- Incentivizing Channel Partners
Infographic -- Incentivizing Channel PartnersInfographic -- Incentivizing Channel Partners
Infographic -- Incentivizing Channel PartnersDavid Nickelson, PsyD, JD
 
Infographic -- Incorporating Corporate Social Responsbility into Incentive Pr...
Infographic -- Incorporating Corporate Social Responsbility into Incentive Pr...Infographic -- Incorporating Corporate Social Responsbility into Incentive Pr...
Infographic -- Incorporating Corporate Social Responsbility into Incentive Pr...David Nickelson, PsyD, JD
 
Infographic -- Excellence Through Engagement
Infographic -- Excellence Through EngagementInfographic -- Excellence Through Engagement
Infographic -- Excellence Through EngagementDavid Nickelson, PsyD, JD
 
Infographic -- Leading Through Connections: Summary of the IBM Study
Infographic -- Leading Through Connections: Summary of the IBM StudyInfographic -- Leading Through Connections: Summary of the IBM Study
Infographic -- Leading Through Connections: Summary of the IBM StudyDavid Nickelson, PsyD, JD
 
Infographic -- Summary Trends for Hybrid Meetings
Infographic -- Summary Trends for Hybrid MeetingsInfographic -- Summary Trends for Hybrid Meetings
Infographic -- Summary Trends for Hybrid MeetingsDavid Nickelson, PsyD, JD
 
Infographic -- Trends in the Incentive Industry
Infographic -- Trends in the Incentive IndustryInfographic -- Trends in the Incentive Industry
Infographic -- Trends in the Incentive IndustryDavid Nickelson, PsyD, JD
 
Designing for Health Consumer Engagement: The Multi-Channel Redesign of Diab...
Designing for Health Consumer Engagement:  The Multi-Channel Redesign of Diab...Designing for Health Consumer Engagement:  The Multi-Channel Redesign of Diab...
Designing for Health Consumer Engagement: The Multi-Channel Redesign of Diab...David Nickelson, PsyD, JD
 

Mais de David Nickelson, PsyD, JD (20)

Marketers Must Act as Loyalty Scientists -- Aimia
Marketers Must Act as Loyalty Scientists -- AimiaMarketers Must Act as Loyalty Scientists -- Aimia
Marketers Must Act as Loyalty Scientists -- Aimia
 
Understanding the evolving healthcare ecosystem -- Aimia -- 052714
Understanding the evolving healthcare ecosystem -- Aimia -- 052714Understanding the evolving healthcare ecosystem -- Aimia -- 052714
Understanding the evolving healthcare ecosystem -- Aimia -- 052714
 
Infographic -- More mobile, please! Consumers driving demand for mobile solu...
Infographic -- More mobile, please!  Consumers driving demand for mobile solu...Infographic -- More mobile, please!  Consumers driving demand for mobile solu...
Infographic -- More mobile, please! Consumers driving demand for mobile solu...
 
Aimia -- Business Loyalty Credentials - Health and Pharmaceuticals
Aimia -- Business Loyalty Credentials - Health and PharmaceuticalsAimia -- Business Loyalty Credentials - Health and Pharmaceuticals
Aimia -- Business Loyalty Credentials - Health and Pharmaceuticals
 
Aimia Virtual Engagement -- A Strategy to Enhance Your Live Events
Aimia Virtual Engagement -- A Strategy to Enhance Your Live EventsAimia Virtual Engagement -- A Strategy to Enhance Your Live Events
Aimia Virtual Engagement -- A Strategy to Enhance Your Live Events
 
Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting an...
Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting an...Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting an...
Aimia: The Big Deal About Big Data -- How It Will Transform Pharma Meeting an...
 
The Aimia Loyalty Lens: 2013 Q4 Report
The Aimia Loyalty Lens: 2013 Q4 ReportThe Aimia Loyalty Lens: 2013 Q4 Report
The Aimia Loyalty Lens: 2013 Q4 Report
 
Mobile Assisted Shopper Behavior infographic
Mobile Assisted Shopper Behavior infographicMobile Assisted Shopper Behavior infographic
Mobile Assisted Shopper Behavior infographic
 
Aimia mobile assistedshopper
Aimia mobile assistedshopperAimia mobile assistedshopper
Aimia mobile assistedshopper
 
Corporate training on the Rise -- Infographic 2013
Corporate training on the Rise -- Infographic 2013Corporate training on the Rise -- Infographic 2013
Corporate training on the Rise -- Infographic 2013
 
Infographic -- Incentivizing Channel Partners
Infographic -- Incentivizing Channel PartnersInfographic -- Incentivizing Channel Partners
Infographic -- Incentivizing Channel Partners
 
Infographic -- Employee Engagement Trends
Infographic -- Employee Engagement TrendsInfographic -- Employee Engagement Trends
Infographic -- Employee Engagement Trends
 
Infographic -- Incorporating Corporate Social Responsbility into Incentive Pr...
Infographic -- Incorporating Corporate Social Responsbility into Incentive Pr...Infographic -- Incorporating Corporate Social Responsbility into Incentive Pr...
Infographic -- Incorporating Corporate Social Responsbility into Incentive Pr...
 
Infographic -- Excellence Through Engagement
Infographic -- Excellence Through EngagementInfographic -- Excellence Through Engagement
Infographic -- Excellence Through Engagement
 
Infographic -- Gamification Trends
Infographic -- Gamification TrendsInfographic -- Gamification Trends
Infographic -- Gamification Trends
 
Infographic -- Leading Through Connections: Summary of the IBM Study
Infographic -- Leading Through Connections: Summary of the IBM StudyInfographic -- Leading Through Connections: Summary of the IBM Study
Infographic -- Leading Through Connections: Summary of the IBM Study
 
Infographic -- Summary Trends for Hybrid Meetings
Infographic -- Summary Trends for Hybrid MeetingsInfographic -- Summary Trends for Hybrid Meetings
Infographic -- Summary Trends for Hybrid Meetings
 
Infographic -- Trends in the Incentive Industry
Infographic -- Trends in the Incentive IndustryInfographic -- Trends in the Incentive Industry
Infographic -- Trends in the Incentive Industry
 
Designing for Health Consumer Engagement: The Multi-Channel Redesign of Diab...
Designing for Health Consumer Engagement:  The Multi-Channel Redesign of Diab...Designing for Health Consumer Engagement:  The Multi-Channel Redesign of Diab...
Designing for Health Consumer Engagement: The Multi-Channel Redesign of Diab...
 
From Web Analytics to Web Intelligence
From Web Analytics to Web IntelligenceFrom Web Analytics to Web Intelligence
From Web Analytics to Web Intelligence
 

Último

A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 

Último (20)

A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 

5 Ways 1-to-1 Loyalty Can Deliver for CPG

  • 1. 5 WAYS 1-TO-1 LOYALTY CAN DELIVER RESULTS FOR CPG PROVIDED BY: AIMIA U.S. MARKETING TEAM CPGS HAVE MORE POWER THAN EVER OVER THE CUSTOMER-BRAND RELATIONSHIPS AND THE MEANS TO CAPTURE THAT INSIGHT ABOUT TOP CUSTOMERS 1 DELIVER GOOD ECONOMICS 3 OWN THE CUSTOMER THROUGH THE ENTIRE PURCHASE CYCLE Reward customer with below cost goods from interested partners Connect loyalty data from other stages to purchase data Build theme-based coalitions across a brand or family = Ability to relate to your customers like never before Participate in currency-based coalitions with data exchange 2 PRODUCE BETTER RESULTS 4 ENGAGE CONSUMERS DIRECTLY WITHOUT MARGINALIZING RETAILERS Deepen consumer relationships and require no action from the retailer Push consumers toward higher-margin products Higher Revenue - Boost the yield of O pen up retail partnership opportunities for data-sharing and program activities high-potential customers, as well as cross-sell products and partner products Lower costs – Provide cost-efficient rewards and strategically partner with complementary ‘loss leader’ suppliers 5 GAIN A MORE COMPLETE DATASET Receive the missing data piece brands never had, creating a more complete dataset Leverage data for a particular audience through various activities Maximize Profit - Use data Data drives future initiatives to negotiate smarter with retailers FOR MORE INFORMATION, CONTACT GREG.ENGEN@AIMIA.COM