If you run a business from home, especially if it’s in the network marketing industry, then you’re definitely interested in home business lead generation. If not you should be. But too often people get this dead wrong, or they put all their time and effort into finding shortcuts to generate leads for their business.

1. Home Business Lead Generation – 3 Steps That You MUST
Understand About Generating Leads Online
If you run a business from home, especially if it’s in the network
marketing industry, then you’re definitely interested in home
business lead generation.
If not you should be. But too often people get this dead wrong, or
they put all their time and effort into finding shortcuts to generate
leads for their business.
It’s time you learn what it truly takes to generate leads for a home
based business.
Why Home Business Lead Generation Should Be On the
Forefront of Your Mind…
Lead generation is like oxygen to your body. You MUST have
leads if you’re going to sustain any sort of business success for any
amount of time.
That’s just the way it is, and that won’t change.
But so many network marketers, and other home business
entrepreneurs go out and waste their money on buying leads, or
some crazy tool to generate leads automatically (usually by
scraping email addresses from websites) and never really learn the
true art of home business lead generation.
Well actually it’s part art and part science. It truly is a numbers
game, but you have to have the artful components (website,
squeeze page, lead magnets, auto responders, back end, closing,
etc.) right if you want to have any success at all.

2. And it’s vital that you learn this, or else your home business
success will always depend on someone else for fresh leads – if
they’re even fresh.
That’s not good.
So What Are the Vital Components of Effective Home Business
Lead Generation?
There are a number of things that have to be right. I eluded to a
few above but let’s dig a little deeper.
#1: Getting Interest in Your Offer – This counts for a few
different things. It first begins with the content that attracts people
to you in the first place. This could mean the ads that you write, the
articles that you write, the relationships that you develop such as
with social media like Facebook or Twitter. Basically whatever
content you have on the web, that leads people to your Squeeze
Page.
#2: Your Squeeze Page – The squeeze page element is vital too.
You have to be able to entice someone to give you their personal
information like email address and/or whatever other information
you’re asking for.
This usually involves offering something to someone for free such
as a video, or a report, etc. You have to get this element right, and
there is a lot to it. Things like headline and copywriting we know
are important, but other elements like images, color, placement of
things, placement of optin, etc. need to be there and working well.
You also must be always testing to improve on this for increasing
your home business lead generation.
#3: Follow Up – Luckily online it’s easier than ever to follow up
with prospects. Auto-responders are your friends and act as little

3. salespeople for you 24 hours a day. This is an element that you
must get right or your home based business lead generation falls
apart.
Sure you’ve already got the lead, but now it’s time to really start
warming them up to the benefits of your offer before you get on
the phone with them. This increases your closing rate by huge
amounts (if done right) so this isn’t the part where you want to be
lazy.
So those are the basic elements of home business lead generation.
But what if you don’t understand or really know how to do all of
this? What if you’re just beginning to see the importance of home
business lead generation?
Then what? How do you learn?
If you want to know exactly how to get Red Hot Leads for your
home business, on auto-pilot 24 hours a day then click here now!