ASTD TechKnowledge - Twitter for Learning Professionals

Welcome to ASTD Long Island‟s 1st Webinar!

Welcome!

http://bit.ly/10GEfHK

For additional resources visit follow us on
Anne Scott David Kelly
http://bit.ly/10GEfHK @annemscott @LnDDave

What’s your Social Media Usage?

4. I create and share content,
spearhead discussions, and
teach others
3. I actively use my accounts and
connect with others
2. I have accounts, but don’t use
them much.
1. Social what?


What’s your Twitter Usage?

4. I create and share content,
spearhead discussions, and
teach others
3. I actively use my account and
connect with others
2. I have an account, but don’t use
it much.
1. What’s this Twittah thing?


Discussion Points…

 Explain what Twitter is
 Set up a Twitter Account
 Define Common Twitter Terminology
 Discuss Twitter‟s Importance in
Learning and Development
 Provide Opportunity for Q&A


What exactly is Twitter?


What is “Twitter”?

Twitter is a social networking and
microblogging website. It enables users
to send and read text-based posts
composed of up to 140 characters,
called tweets, which are displayed on
the user's profile page. Users can
subscribe to other users' tweets – this is
known as following and subscribers are
known as followers or tweeps.

via Wikipedia.org


What is “Twitter”?

Twitter is a real-time information network that connects you to
the latest stories, ideas, opinions and news about what you find
interesting. Simply find the accounts you find most compelling
and follow the conversations.

via Twitter


Twitter - Simplified
A text message is a short
message limited in characters that
someone sends…

…to a single specific person who
can read and respond to the
message.



A Twitter message, or
„tweet‟, is a short
message limited to
140 characters that
someone sends…


…but unlike text
messages, a
tweet can be read
by anyone that
decides to „follow‟,
or view, a person‟s
Twitter updates.


The Misconception of Twitter


The Power of Twitter


What’s on Twitter?
 Pointless Babble 40.55%
 Conversational 37.55%
 Pass-Along Value 8.70%
 Self-Promotional 5.85%
 News 3.75%
 Spam 3.60%
Source: Pear Analytics


Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com


Setting up a Twitter Account

Creating a Twitter Account is
very easy, and can be done
in 5 minutes or less.

Let’s create one now.


Twitter Terms: Feed
The Twitter feed is
the list of tweets that
are viewable on
your Twitter home
page.
The feed consists of
messages posted
by people you
follow.


Twitter Terms: Follow
If you want to read a person‟s Twitter
postings, you choose to follow them.
Following
someone will
make their
tweets visible on
your Twitter
home page.


Twitter Terms: Avatar
The picture that is visible on a user‟s home
page and next to each of their tweets is
called an avatar.
Avatars are
customizable
within a user
profile.


Twitter Terms: @
The Commercial At (or just At) symbol
(@) is used to indicate a Twitter User Name.
Tweets that include a user
name preceded by the @
symbol will be visible on
that user‟s home page
even if they do not follow
you.


Twitter Terms: @

Be aware that in addition
to being viewable by the
person whose user name
you include in your
message, your tweet is
still public and visible by
anyone searching or
following your tweets.


Twitter Terms: #

The hashtag symbol (#) is
used by Twitter users to group
tweets on similar topics. By
searching the topic proceeded
by a hashtag, you can see all
posts from users that included
the hashtag in their tweet.


Twitter Terms: RT
RT is a Twitter abbreviation that stands for
Retweet. Retweets are one of the more
powerful features of Twitter.
Retweets give you
the option to share a
tweet that you read
with those that follow
you.


Twitter for Trainers – Why?
The rules are changing…
•10 Years Ago
“Leave your cell phone home.”
•5 Years Ago
“Turn off your cell phones”
•2 Years Ago
“Set your phones to vibrate”
•Today
“Please step outside if you
need to use your phone”


•Tomorrow
“Yes, you may use your cell
phone during the session”

This is a huge
problem.


•Tomorrow
“Yes, you may use your cell
phone during the session”

This is a huge
problem.
opportunity.


Leveraging Twitter

Learners are entering sessions
with the ultimate
tool for
engagement
already in their
pockets.


Examples of Twitter in Learning

1. Trainer can receive real-time evaluations
(Levels 1, 2, and 3)
2. Learners can easily be engaged before,
during, and after a session.
3. Use Twitter to make key learning points
stand out.
4. Taking Live Polls from Participants.
5. Adds informal learning to formal learning
plans.


The Back Channel

“A line of communication
created by people in an
audience to connect with
others inside or outside the
room, with or without the
knowledge of the
speaker…”
Cliff Atkinson, The Backchannel


The Back Channel

Participants no longer wait
until after a session to
perform an evaluation.
Using Twitter and other
Social Media tools,
participants interact and
provide feedback during
and throughout a session.


The Back Channel

Speakers and
facilitators have begun
to embrace and
encourage the
Backchannel as a
means of collaboration
and feedback during a
session.


Live Chats via Twitter

While Twitter is generally used
asynchronously, groups have used
hashtags and dedicated time slots to
create live chats.

Image by Kevin Thorn (@learnnuggets)



A popular chat for Learning Professionals
is #lrnchat. Each Thursday features a
lively 90-minute chat session beginning at
8:30pm EST.



These chats are an excellent way to
develop your knowledge, skills, and
network. For full details visit:
http://lrnchat.wordpress.com/



Getting Started…

Resources


Gettin’ Geeky w/ Twitter

Gina Schreck is a
popular speaker on
Social Media. Her book
is a fun exploration of
Twitter that helps you
get started and get the
most out of this platform.


Social Media for Trainers

Jane Bozarth is a
popular speaker at
Learning Conferences.
Her book explores many
different types of Social
Media tools and
provides examples of
learning use.


Lynda.com Training

Lynda.com has a
wonderful selection of
technical training videos,
including a nice
walkthrough of Twitter.
You can join for $25 and
get a full month of
access.


Twitter Users to Consider

There are millions of Twitter users. Here
are just a few in the Learning and
Development field to consider following:
Quinnovator Ginaschreck bobpikectt lrnchat
arossett marciamarcia hjarche c4lpt
aaronesilvers jkunrein tonybingham emasie
cindyhugg tomkuhlmann bschlenker ASTD
cammybean briandusablon JaneBozarth jaycross
britz LearnNuggets tmiket


Questions???????

Find more resources here

http://bit.ly/10GEfHK

Welcome to ASTD Long Island‟s 1st Webinar!

Thanks!

David Kelly Anne Scott
@LnDDave @annemscott
(516) 474-1852
LnDDave@gmail.com
http://davidkelly.me

ASTD TechKnowledge - Twitter for Learning Professionals

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