2. Quality Content is Key
• Always Fact Check Content
• Include Data to Backup Points Made
• Find Industry/Regional Examples
• Use Graphics to Illustrate Points/Insights
• Include Quotes from Leaders & Experts
• Reduce use of any Jargon
• Always spend more time editing & proofing
http://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-content
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3. Is your process scalable?
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5. Facebook Cracks down on Fakes
83 mil are Fake Accounts (8.7%)
45 mil are duplicate
23 mil are misclassified
14 mil are spam/malicious
http://www.bbc.co.uk/news/technology-19093078
Amnesia Razorfish | SEO Meetups 2013
9. Google Has Been Busy
• Panda #24 — January 22, 2013
• Panda #23 — December 21, 2012
• Knowledge Graph Exp — Dec 4, 2012
• Panda #22 — November 21, 2012
• Panda #21 — November 5, 2012
• Page Layout #2 — October 9, 2012
• Penguin #3 — October 5, 2012
• Aug/Sep 65-Pack — Oct 4, 2012
• EMD Update — Sep 27, 2012
• Panda #20 — September 27, 2012
• Panda 3.9.2 (#19) — September 18, 2012
• Panda 3.9.1 (#18) — August 20, 2012
• 7-Result SERPs — August 14, 2012
• DMCA Penalty — August 10, 2012
• June/July 86-Pack — August 10, 2012
• Panda 3.9 (#17) — July 24, 2012
• Panda 3.8 (#16) — June 25, 2012
• Panda 3.7 (#15) — June 8, 2012
• May 39-Pack — June 7, 2012
• Penguin 1.1 (#2) — May 25, 2012
• Knowledge Graph — May 16, 2012
• April 52-Pack — May 4, 2012
• Panda 3.6 (#14) — April 27, 2012
• Penguin — April 24, 2012
• Panda 3.5 (#13) — April 19, 2012
• March 50-Pack — April 3, 2012
• Panda 3.4 (#12) — March 23, 2012
• Panda 3.3 (#11) — Feb 27, 2012
• February 40-Pack (2) — Feb 27, 2012
• Venice — February 27, 2012
• February 17-Pack — Feb 3, 2012
• Ads Above The Fold — Jan 19, 2012
• Panda 3.2 (#10) — Jan 18, 2012
• Search + Your World — Jan 10, 2012
• January 30-Pack — Jan 5, 2012
Amnesia Razorfish | SEO Meetups 2013