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Marketing Your Legal Practice Using Social Media Massachusetts Bar Association Law Practice Management Section Open Meeting January 21, 2009 David Harlow JD MPH THE HARLOW GROUP LLC
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Web 2.0 – the great equalizer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Four key social media tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Social media popularity: Google Trends THE HARLOW GROUP LLC   global warming       sex       facebook   I saw this illustration recently and recreated it. Let me know if you know who came up with it.
What is a blawg? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Why blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
How to blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Learning the ropes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Technical stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
More technical stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Blog carnivals (“traveling posts”) ,[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Blog carnivals (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Blog carnival juice in action THE HARLOW GROUP LLC
Google juice in action THE HARLOW GROUP LLC OIG HFMA Ober Kutak Health Blawg
Maintaining a blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
From blogging to microblogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Using Twitter effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Some Twitter tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Some Twitter tools (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Facebook and Linked In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Linked In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC
Questions / Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE HARLOW GROUP LLC

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Marketing Your Legal Practice Using Social Media

  • 1. Marketing Your Legal Practice Using Social Media Massachusetts Bar Association Law Practice Management Section Open Meeting January 21, 2009 David Harlow JD MPH THE HARLOW GROUP LLC
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  • 5. Social media popularity: Google Trends THE HARLOW GROUP LLC   global warming      sex      facebook   I saw this illustration recently and recreated it. Let me know if you know who came up with it.
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