Online marketplaces

•

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David Haber

Tecnologia Negócios

DEFINITION

A platform that connects supply and demand and
owns the transaction.

November 15, 2011 PAGE 2

MARKETPLACES VS. LEAD GEN

Websites which aggregate supply and demand but don’t own
the transaction miss out on a tremendous amount of value.

November 15, 2011 PAGE 3

CASE STUDY # 1

November 15, 2011 PAGE 5

CHARACTERISTICS

Supply Demand

• Valuable asset undermonetized • Limited resources with

• Limited awareness expensive alternatives

• Lack of transparency with • Limited awareness

guests • Lack of transparency with hosts

• Awkward in-cash transactions • Awkward in-cash transactions

November 15, 2011 PAGE 6

OTHER VERTICALS

Do these characteristics remain consistent across all
types of transactions?

November 15, 2011 PAGE 7

CASE STUDY # 2
Problem: It’s incredibly difficult to find great event space.

November 15, 2011 PAGE 8

FRICTION COEFFICIENTS

The transaction has different characteristics which
create friction and encourage business outside the
platform.

• Size of the transaction
• Intimacy of the relationship
• Frequency of the relationship

November 15, 2011 PAGE 9

EFFICIENT COEFFICIENTS

There are ways to keep transactions on your platform.

• Reputation
• Transparency
• Ease of Use
• Security

November 15, 2011 PAGE 10

GROUP DISCUSSION

November 15, 2011 PAGE 12

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Online marketplaces

1. SO YOU WANT TO LAUNCH AN ONLINE MARKETPLACE DAVID HABER NOVEMBER 1st, 2011 CONFIDENTIAL - SPARK CAPITAL PARTNERS, LLC November 15, 2011 PAGE 1

2. DEFINITION A platform that connects supply and demand and owns the transaction. November 15, 2011 PAGE 2

3. MARKETPLACES VS. LEAD GEN Websites which aggregate supply and demand but don’t own the transaction miss out on a tremendous amount of value. November 15, 2011 PAGE 3

4. THE FALLOUT November 15, 2011 PAGE 4

5. CASE STUDY # 1 November 15, 2011 PAGE 5

6. CHARACTERISTICS Supply Demand • Valuable asset undermonetized • Limited resources with • Limited awareness expensive alternatives • Lack of transparency with • Limited awareness guests • Lack of transparency with hosts • Awkward in-cash transactions • Awkward in-cash transactions November 15, 2011 PAGE 6

7. OTHER VERTICALS Do these characteristics remain consistent across all types of transactions? November 15, 2011 PAGE 7

8. CASE STUDY # 2 Problem: It’s incredibly difficult to find great event space. November 15, 2011 PAGE 8

9. FRICTION COEFFICIENTS The transaction has different characteristics which create friction and encourage business outside the platform. • Size of the transaction • Intimacy of the relationship • Frequency of the relationship November 15, 2011 PAGE 9

10. EFFICIENT COEFFICIENTS There are ways to keep transactions on your platform. • Reputation • Transparency • Ease of Use • Security November 15, 2011 PAGE 10

11. Q&A November 15, 2011 PAGE 11

12. GROUP DISCUSSION November 15, 2011 PAGE 12

13. THANK YOU November 15, 2011 PAGE 13

Notas do Editor

Similar characteristics?Valuable asset undermonetizedLack of awareness (no easy way to search)

Online marketplaces

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