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Is your iPhone running IT?
The Consumerization of IT, and How That is
Driving Collaboration in the Enterprise
David Coleman
Managing Director
Collaborative Strategies
March 29th, 2011

SD Forum
Is Your iPhone Running IT?
This presentation will look at the "Consumerization of IT"
  and how that is accelerating collaboration in most
  organizations. David will look at 5 trends driving this
  consumerization, 5 mistakes most IT organizations are
  making, and 5 rules for collaboration success that can be
  used by any sized organization. Each of these rules will be
  explained through research results, and examples from
  client engagements for a controversial and entertaining
  presentation. One lucky attendee will get a free (signed)
  copy of his latest book “42 Rules for Successful
  Collaboration” which is one of the first books to be written
  by a social network. ©2011 Collaborative Strategies
David Coleman, Background
• Founder and Managing Director of Collaborative
Strategies
• Author of 4 books on Collaboration
• Author of the Collaboration blog
• Writes regular column for eLearning! Magazine
• 20+ years focused on Groupware, knowledge
management, online communities, social networks and
Collaboration.
• Tracks 2000+ collaboration tools
• Advisory services for:
     • Organizations using collaboration technologies and
       not getting what they want out of them
     • Collaboration vendors who need strategy, product
       roadmap, demand generation


                             ©2011 Collaborative Strategies
To be in the drawing for David’s
latest book put your business card in
the container




                 ©2011 Collaborative Strategies
Collaboration is the most Mis-
represented Behavior in the
Enterprise
      People in silos think they are
             collaborating!


               ©2011 Collaborative Strategies
What is Collaboration?

“Multiple coordinated
 interactions occurring between
 two or more people that include
 the transfer of complex
 information for some common
 purpose or goal.”
                                              6
             ©2011 Collaborative Strategies
According to McKinsey & Company
“the heart of what knowledge workers
 do on the job is collaborate, which in
 the broadest terms means they
 interact to solve problems, serve
 customers, engage with partners, and
 nurture new ideas.”
               ©2011 Collaborative Strategies
Holistic Approach to Collaboration



                                               Space




                                                       8
              ©2011 Collaborative Strategies
3/5th collaborate at least daily
Q1: How frequently do you participate in collaborative
projects or activities?
               Frequency of Participation in Collaboration Projects or Efforts

                            Less than monthly
                                   3%                 Hourly
                                Monthly                9%
                                  7%




                           Weekly
                            28%



                                                                Daily
                                                                53%




                                      ©2011Collaborative Strategies              9
Stages of Evolution for Collaboration in the Enterprise


       Stages of Adoption          Collaborative                      Example             Technology
                                    Technology
Stage 1: Traditional             Telephone                   Face-to-face            E-mail
Collaboration                                                meetings
Stage 2: Specific Applications   Audio, video, and           EIM, IM, Chat, and      Virtual team spaces
                                 data conferencing           presence detection

Stage 3: Collaborative           Multiple audio,             Yahoo!, MSN, AOL,       Groove, eRoom,
Proliferation                    video, and data             Google, etc.            WebOffice, etc.
                                 conferencing tools
Stage 4: Consolidation           Standardize on              One client for all IM   Common Virtual Team
                                 SIP/Simple or               clouds                  Space for everyone
                                 XMPP
Stage 5: Virtual Work            Standard tools in           Integration with        Standard desktop and
Environment                      place (real estate)         mobile                  Web interface for
                                                             environments            anyone



                                     ©2011 Collaborative Strategies
Vote: Where is Your Organization In the
Collaboration Maturity Model?
Stage 1 – Classic – Phone, fax and e-mail
Stage 2 – Specific applications - web
  conferencing, IM, etc.
Stage 3 – Proliferation – Multiple
  collaborative solutions
Stage 4 – Consolidation – functional standards
Stage 5 – Virtualization – Stable collaborative
  environment, can work from anywhere
                  ©2011 Collaborative Strategies
5 Trends in the Consumerization of
Enterprise IT and Collaboration
1. Trend # 1: Social Networks ARE Collaborative
   Business
2. Trend # 2: There is no ONE Place to Work Anymore
3. Trend # 3: New Devices Create New Interactions
4. Trend # 4: Shifting from focus on tools to focus on
   process
5. Trend # 5: Employee expectations of corporate IT are
   changing



                      ©2011 Collaborative Strategies
Trend #1 – Social Networks Are
Collaborative Business
• Average Facebook user spent 1,400 minutes, or 23.3 hours
  per Month (Facebook (2011). Press Room Statistics.
   http://www.facebook.com/press/info.php?statistics)

• 500 million active Facebook users
• 29% of their leisure time on Facebook. (Bureau of Labor Statistics.
   (2009). American Time Use Survey from- http://www.bls.gov/tus/charts)

• 22% of all time online is spent on social networks/ blogs
• 24% increase over 2009
• Spend 65% more time on these sites in 2010 (Nielsonwire. (2010,
   June 15). Social Networks/Blogs Now Account for One in Every Four and a Half
   Minutes Online. http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for-
   22-percent-of-time-online/
                                   ©2011 Collaborative Strategies
The Rise of Social Media




            ©2011 Collaborative Strategies
Vote: How many social networks
do you actively participate in?
1-2
3-4
5-6
>6 (when do you have a life?)




                ©2011 Collaborative Strategies
Digital Natives
• 2011 – First generation that grew up
  with computers, now entering the
  workforce
   • When they were learning to read
      • The WWW and e-mail in mass
        expansion
   • They were in Elementary school
      • The dot.com peaked
   • They were in college
      • Social media use exploded
      • Smart phone use exploded
                           ©2011 Collaborative Strategies
Emerging Workforce Needs Shift


    Traditionalist             Boomer                             Generation X          Millennials (Gen Y)


 Trait: Paternalistic      Trait: Optimistic             Trait: Skepticism             Trait: Empowered
 Leadership Style: Top-    Leadership Style:             Leadership Style:             Leadership Style:
  down                       Consensus                      Competence                     Non-hierarchical
 Career: Pay dues,         Career: Competitive;          Career: Resourceful,          Career: Cutting-edge
  build legacy               change agents                  self-manage                    vs. experience
 Value: Loyalty            Value: Opportunity            Value: Freedom                Value: Diversity and
                                                                                           social responsibility
 Rewards: Job security     Rewards: Money, title         Rewards: Transferable
  and recognition            and perks                      benefits, flexibility and     Rewards: High pay,
                                                            balance                        interesting work and
                                                                                           work/life balance

  Born 1928–1945            Born 1946–1964/5                    Born 1965/6–1980           Born 1980–2000
                                                                                                                   17
                                           ©2011 Collaborative Strategies
What Generation are you in?
Millenials (Gen Y) 18 – 30
Gen X 31-50
Boomers 51 – 65
Seniors 66+




                 ©2011 Collaborative Strategies
building community inside out
                        a social journey at
                                   Humana




chris hall
twitter = @hallicious

                                  Photo by: woodelywonderworks
chamber of commerce
the transparency
Sd forum presentation 2011
Mistake #1 – Resisting Social
Technologies
1- Denial – ain’t just a river in Egypt!
2- I remember IT resisting the use of PCs
3- Just because management does not
  understand social networks does not mean
  they don’t have value
4- You can lock it down, but you can’t lock
  them away
                 ©2011 Collaborative Strategies
Changes with Governments and it’s
Constituents ( US. & Middle East)
                                                     Tunisia’s
                                                     Twitter
                                                     Revolution

                                                     SECRETS
       World Transparency
                    ©2011 Collaborative Strategies
Trend # 2: There is no ONE Place to Work
Anymore
  • Over the next year, 35% of employers plan to provide
    more flexible work arrangements for employees.
  • 73% plan to implement flexible schedules
  • 41% plan to implement telecommuting options
  • 43% of the American Workforce – more than 63 million
    workers -- will telecommute occasionally by 2016 (Forrester
    Research, Inc. Telecommuting Forecast, 2009 To 2016.)

  • The Telework Enhancement Act passed in 2010 –
     •   This measure requires federal agencies to develop policies allowing employees to
         work remotely unless their positions are specifically excluded (that means you,
         doctors, police officers, lab technicians, park rangers, etc.).

                                   ©2011 Collaborative Strategies
The Inevitable Consumerization of
Employee Devices &Applications are
Driving New Work Places




             ©2011 Collaborative Strategies
Vote: How Many of you use
personal devices at work?
1- I don’t use any personal devices at work
2- I use 1-2 personal devices at work
3- I use 3-4 personal devices at work
4- I use > 4 personal devices at work
  (I am a geek!)



                 ©2011 Collaborative Strategies
Collaborative Workspaces


"We shape our buildings;
thereafter they shape us." --
Winston Churchill


            ©2011 Collaborative Strategies   28
Team work environment (Y&R)




                                            29

           ©2011 Collaborative Strategies
Team work enviornment




                                            30
           ©2011 Collaborative Strategies
Neighborhood Shared Spaces
“Shared” spaces
between neighborhoods:
   Open Project
     4 large areas
     6 open tables




   Team Room
     4




   Touchdown
     32


   Lounge
     5



   Huddle Room
     20 medium
                         ©2011 Collaborative Strategies   31
lobby                       neighborhood




open project
       ©2011 Collaborative Strategies         e-Café
                                               32
open office                   den




        recreation               huddle rooms   33


©2011 Collaborative Strategies
½ Employers Poor at Integration of
Consumer Devices and Social Networks
56% of employers prohibit access to non-work
  related websites
63% prohibit the storage of personal data and files
  on company resources.
46% (surveyed) give their employers extremely low
  marks for the integration of consumer devices and
  social networks with enterprise applications.”
  (Unisys. (2010). Unisys Consumerization of IT Benchmark Study)




                                   ©2011 Collaborative Strategies
How is IT’s Role Changing




Data Fortress                                    Internal Consultant


                ©2011 Collaborative Strategies
Mistake #2: Corporate IT policies
that ban the use of employee-owned
devices in the name of security
inadvertently create new security
holes.




              ©2011 Collaborative Strategies
Trend #3 New Devices Create
    New Interactions



Sony Xperia                                      HTC Cha Cha

                                                 Sony Ericsson
                                                 LiveView
                                                 (Dick Tracy
                                                 Watch)
                ©2011 Collaborative Strategies
iPad 2                            A September 2010 Gartner
                                  survey of 512 U.S.-based
                                  knowledge workers found
                                  that “33% of respondents
                                  used their personal devices
                                  while at work during the
                                  past 30-days (of the date of
                                  the survey) to access social
                                  networking sites such as
                                  Facebook”. Gartner. (2010, November 18).
                                  Predicts 2011: Network Capacity and Consumers
                                  Impact Mobile and Wireless Technologies 11.
                                  (G00208871). Dulaney, K., Redman, P., Milanesi, C.,
                                  Baker, V. L., Basso, M., & Fiering, L.




         ©2011 Collaborative Strategies
ITU Report, Mark Lipacis, Morgan Stanley Research




         The # of Devices goes up 10x each time!
                      ©2011 Collaborative Strategies
Blackberry Doesn’t Cut It!
“To attract and retain the right
  employees – and to make sure they thrive –
  many organizations will need to increase
  the types of devices and applications that
  they support and pay for.”




                 ©2011 Collaborative Strategies
Mistake # 3 – IT Tries to Control and
Support all User Mobile Devices
• Too many new devices to support!
• We talked with a lawyer at one of our client
  companies (large retailer) and he forwards his
  (corporate) e-mail to his Android phone (instead
  of the corporate Blackberry) because it is easier to
  read on the larger screen. Where is the security
  there!
• Locking down the network, strangles the
  organization but does not make it secure!
                     ©2011 Collaborative Strategies
Trend # 4 Shifting from focus on
tools to focus on process
“Collaboration has value within the context of
  a process. When Collaboration technologies
  can be applied appropriately to the right
  point in a critical process they create
  “Collaborative Leverage.”




                 ©2011 Collaborative Strategies
6 Critical Processes with
Collaborative Leverage
1. New product development (innovation)
2. Customer support (exception handling)
3. Supply chain issues (exception handling)
4. Crisis Management and Decision support
5. Sales and Marketing (group proposal
   development)
6. Training and Learning (employee on-boarding)

                       ©2011 Collaborative Strategies
                                                        43
Collaborative Tools that focus on
Process (and vertical market)
Common Ground (Central Desktop) –
  Target Market: Advertising and marketing companies
  Target Process: Approval of video content for
  commercials and web sites
PBWorks (Agency Edition) –
  Target Market: Advertising and marketing companies
  Target Process: New business development


                      ©2011 Collaborative Strategies
Mistake #4
• More features are not better! Less features
  are better (as long as the collaborative tool
  is more usable)
• Focus on the user process, not what tool to
  give them. i.e. WebEx vs ConnectSolutions
• Through more people at the process instead
  of making the process better!

                  ©2011 Collaborative Strategies
Trend #5 Employee Expectations
of Corporate IT are Changing
• Should we go around IT and use a collaborative
  SaaS (hosted) application?
• IT will take forever to implement what we want
• They don’t understand our problem and just want
  to solve problems for the whole organization
• Our competitors do this (process) much more
  effectively, why can’t we?
• I can do more on my own cell phone than I can on
  the old desktop computer you assigned me!
                   ©2011 Collaborative Strategies
How IT Needs to Support Users
Moving From…                                To…
•Limited connectivity                       •Always on, anywhere
•Email or IM                                •Freedom to Participate
communications
•IT chooses the PC                          •Devices that reflect “me”
•Primary device is fixed                    •Primary device is mobile
•IT has control                             •User agility and freedom
•One device, one task                       •One device, many tasks
•Management and security                    •Boundary-less security and
inside the firewall                         manageability
                           ©2011 Collaborative Strategies
Mistake #5 Old Tools for New People
 When the employee opens their new PC,
  they are even more surprised to see that
  the new computer is running a locked
  down version of an operating system that
  was first released when a 2011 college
  graduate was 12 years old.


                 ©2011 Collaborative Strategies
ERP vs. Situational Applications
Clear ROI for IT with ERP applications
  AP & AR, LDAP, CRM, etc.
No ROI for Situational Applications
  Situational Application Scenario
  Rapid proposal development



                 ©2009 Collaborative Strategies
Using the Right Tools for the Wrong Reasons!




                 ©2011 Collaborative Strategies
IT Tries to Control Corp Info and
IP Outside Firewall
• Changing nature of the relationship between
  the corporation and it’s customers
• P&G – P&G’s program “Connect +
  Develop”. Launched in 2001, as a program
  in which at least half of the innovation
  comes from crowdsourcing external sources
• Today, over 35% of P&G’s new products
  emanate from ideas that come from outside
  of the company.©2011 Collaborative Strategies
Transparency is Important!
• “Chain connotes something that is
  sequential, that requires handing off
  information in a sequence,” says Larry
  Kellam, Proctor and Gamble’s Director of
  Supply Network Innovation. “We believe it
  has to operate like a network, like an
  Internet, so everybody has visibility to the
  information.”
                  ©2011 Collaborative Strategies
The Collaboration Conversation with IT is often an
Emotional discussion about CONTROL!




                    ©2011 Collaborative Strategies
Free Drawing for a copy of my book
put your business card in the container
we will draw ONE card!




               ©2011 Collaborative Strategies
Contact Information and Resources
David Coleman – Leveraging People, Process
  and Technology davidc@collaborate.com
dcoleman100 on Twitter or G-Mail
Office # 650-342-9197
David Coleman on Facebook & LinkedIn
Lots of resources at www.collaborate.com
“Collaborative Thinking” column in
  eLearning! Magazine
                 ©2011 Collaborative Strategies   55

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Sd forum presentation 2011

  • 1. Is your iPhone running IT? The Consumerization of IT, and How That is Driving Collaboration in the Enterprise David Coleman Managing Director Collaborative Strategies March 29th, 2011 SD Forum
  • 2. Is Your iPhone Running IT? This presentation will look at the "Consumerization of IT" and how that is accelerating collaboration in most organizations. David will look at 5 trends driving this consumerization, 5 mistakes most IT organizations are making, and 5 rules for collaboration success that can be used by any sized organization. Each of these rules will be explained through research results, and examples from client engagements for a controversial and entertaining presentation. One lucky attendee will get a free (signed) copy of his latest book “42 Rules for Successful Collaboration” which is one of the first books to be written by a social network. ©2011 Collaborative Strategies
  • 3. David Coleman, Background • Founder and Managing Director of Collaborative Strategies • Author of 4 books on Collaboration • Author of the Collaboration blog • Writes regular column for eLearning! Magazine • 20+ years focused on Groupware, knowledge management, online communities, social networks and Collaboration. • Tracks 2000+ collaboration tools • Advisory services for: • Organizations using collaboration technologies and not getting what they want out of them • Collaboration vendors who need strategy, product roadmap, demand generation ©2011 Collaborative Strategies
  • 4. To be in the drawing for David’s latest book put your business card in the container ©2011 Collaborative Strategies
  • 5. Collaboration is the most Mis- represented Behavior in the Enterprise People in silos think they are collaborating! ©2011 Collaborative Strategies
  • 6. What is Collaboration? “Multiple coordinated interactions occurring between two or more people that include the transfer of complex information for some common purpose or goal.” 6 ©2011 Collaborative Strategies
  • 7. According to McKinsey & Company “the heart of what knowledge workers do on the job is collaborate, which in the broadest terms means they interact to solve problems, serve customers, engage with partners, and nurture new ideas.” ©2011 Collaborative Strategies
  • 8. Holistic Approach to Collaboration Space 8 ©2011 Collaborative Strategies
  • 9. 3/5th collaborate at least daily Q1: How frequently do you participate in collaborative projects or activities? Frequency of Participation in Collaboration Projects or Efforts Less than monthly 3% Hourly Monthly 9% 7% Weekly 28% Daily 53% ©2011Collaborative Strategies 9
  • 10. Stages of Evolution for Collaboration in the Enterprise Stages of Adoption Collaborative Example Technology Technology Stage 1: Traditional Telephone Face-to-face E-mail Collaboration meetings Stage 2: Specific Applications Audio, video, and EIM, IM, Chat, and Virtual team spaces data conferencing presence detection Stage 3: Collaborative Multiple audio, Yahoo!, MSN, AOL, Groove, eRoom, Proliferation video, and data Google, etc. WebOffice, etc. conferencing tools Stage 4: Consolidation Standardize on One client for all IM Common Virtual Team SIP/Simple or clouds Space for everyone XMPP Stage 5: Virtual Work Standard tools in Integration with Standard desktop and Environment place (real estate) mobile Web interface for environments anyone ©2011 Collaborative Strategies
  • 11. Vote: Where is Your Organization In the Collaboration Maturity Model? Stage 1 – Classic – Phone, fax and e-mail Stage 2 – Specific applications - web conferencing, IM, etc. Stage 3 – Proliferation – Multiple collaborative solutions Stage 4 – Consolidation – functional standards Stage 5 – Virtualization – Stable collaborative environment, can work from anywhere ©2011 Collaborative Strategies
  • 12. 5 Trends in the Consumerization of Enterprise IT and Collaboration 1. Trend # 1: Social Networks ARE Collaborative Business 2. Trend # 2: There is no ONE Place to Work Anymore 3. Trend # 3: New Devices Create New Interactions 4. Trend # 4: Shifting from focus on tools to focus on process 5. Trend # 5: Employee expectations of corporate IT are changing ©2011 Collaborative Strategies
  • 13. Trend #1 – Social Networks Are Collaborative Business • Average Facebook user spent 1,400 minutes, or 23.3 hours per Month (Facebook (2011). Press Room Statistics. http://www.facebook.com/press/info.php?statistics) • 500 million active Facebook users • 29% of their leisure time on Facebook. (Bureau of Labor Statistics. (2009). American Time Use Survey from- http://www.bls.gov/tus/charts) • 22% of all time online is spent on social networks/ blogs • 24% increase over 2009 • Spend 65% more time on these sites in 2010 (Nielsonwire. (2010, June 15). Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online. http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for- 22-percent-of-time-online/ ©2011 Collaborative Strategies
  • 14. The Rise of Social Media ©2011 Collaborative Strategies
  • 15. Vote: How many social networks do you actively participate in? 1-2 3-4 5-6 >6 (when do you have a life?) ©2011 Collaborative Strategies
  • 16. Digital Natives • 2011 – First generation that grew up with computers, now entering the workforce • When they were learning to read • The WWW and e-mail in mass expansion • They were in Elementary school • The dot.com peaked • They were in college • Social media use exploded • Smart phone use exploded ©2011 Collaborative Strategies
  • 17. Emerging Workforce Needs Shift Traditionalist Boomer Generation X Millennials (Gen Y)  Trait: Paternalistic  Trait: Optimistic  Trait: Skepticism  Trait: Empowered  Leadership Style: Top-  Leadership Style:  Leadership Style:  Leadership Style: down Consensus Competence Non-hierarchical  Career: Pay dues,  Career: Competitive;  Career: Resourceful,  Career: Cutting-edge build legacy change agents self-manage vs. experience  Value: Loyalty  Value: Opportunity  Value: Freedom  Value: Diversity and social responsibility  Rewards: Job security  Rewards: Money, title  Rewards: Transferable and recognition and perks benefits, flexibility and  Rewards: High pay, balance interesting work and work/life balance Born 1928–1945 Born 1946–1964/5 Born 1965/6–1980 Born 1980–2000 17 ©2011 Collaborative Strategies
  • 18. What Generation are you in? Millenials (Gen Y) 18 – 30 Gen X 31-50 Boomers 51 – 65 Seniors 66+ ©2011 Collaborative Strategies
  • 19. building community inside out a social journey at Humana chris hall twitter = @hallicious Photo by: woodelywonderworks
  • 23. Mistake #1 – Resisting Social Technologies 1- Denial – ain’t just a river in Egypt! 2- I remember IT resisting the use of PCs 3- Just because management does not understand social networks does not mean they don’t have value 4- You can lock it down, but you can’t lock them away ©2011 Collaborative Strategies
  • 24. Changes with Governments and it’s Constituents ( US. & Middle East) Tunisia’s Twitter Revolution SECRETS World Transparency ©2011 Collaborative Strategies
  • 25. Trend # 2: There is no ONE Place to Work Anymore • Over the next year, 35% of employers plan to provide more flexible work arrangements for employees. • 73% plan to implement flexible schedules • 41% plan to implement telecommuting options • 43% of the American Workforce – more than 63 million workers -- will telecommute occasionally by 2016 (Forrester Research, Inc. Telecommuting Forecast, 2009 To 2016.) • The Telework Enhancement Act passed in 2010 – • This measure requires federal agencies to develop policies allowing employees to work remotely unless their positions are specifically excluded (that means you, doctors, police officers, lab technicians, park rangers, etc.). ©2011 Collaborative Strategies
  • 26. The Inevitable Consumerization of Employee Devices &Applications are Driving New Work Places ©2011 Collaborative Strategies
  • 27. Vote: How Many of you use personal devices at work? 1- I don’t use any personal devices at work 2- I use 1-2 personal devices at work 3- I use 3-4 personal devices at work 4- I use > 4 personal devices at work (I am a geek!) ©2011 Collaborative Strategies
  • 28. Collaborative Workspaces "We shape our buildings; thereafter they shape us." -- Winston Churchill ©2011 Collaborative Strategies 28
  • 29. Team work environment (Y&R) 29 ©2011 Collaborative Strategies
  • 30. Team work enviornment 30 ©2011 Collaborative Strategies
  • 31. Neighborhood Shared Spaces “Shared” spaces between neighborhoods: Open Project 4 large areas 6 open tables Team Room 4 Touchdown 32 Lounge 5 Huddle Room 20 medium ©2011 Collaborative Strategies 31
  • 32. lobby neighborhood open project ©2011 Collaborative Strategies e-Café 32
  • 33. open office den recreation huddle rooms 33 ©2011 Collaborative Strategies
  • 34. ½ Employers Poor at Integration of Consumer Devices and Social Networks 56% of employers prohibit access to non-work related websites 63% prohibit the storage of personal data and files on company resources. 46% (surveyed) give their employers extremely low marks for the integration of consumer devices and social networks with enterprise applications.” (Unisys. (2010). Unisys Consumerization of IT Benchmark Study) ©2011 Collaborative Strategies
  • 35. How is IT’s Role Changing Data Fortress Internal Consultant ©2011 Collaborative Strategies
  • 36. Mistake #2: Corporate IT policies that ban the use of employee-owned devices in the name of security inadvertently create new security holes. ©2011 Collaborative Strategies
  • 37. Trend #3 New Devices Create New Interactions Sony Xperia HTC Cha Cha Sony Ericsson LiveView (Dick Tracy Watch) ©2011 Collaborative Strategies
  • 38. iPad 2 A September 2010 Gartner survey of 512 U.S.-based knowledge workers found that “33% of respondents used their personal devices while at work during the past 30-days (of the date of the survey) to access social networking sites such as Facebook”. Gartner. (2010, November 18). Predicts 2011: Network Capacity and Consumers Impact Mobile and Wireless Technologies 11. (G00208871). Dulaney, K., Redman, P., Milanesi, C., Baker, V. L., Basso, M., & Fiering, L. ©2011 Collaborative Strategies
  • 39. ITU Report, Mark Lipacis, Morgan Stanley Research The # of Devices goes up 10x each time! ©2011 Collaborative Strategies
  • 40. Blackberry Doesn’t Cut It! “To attract and retain the right employees – and to make sure they thrive – many organizations will need to increase the types of devices and applications that they support and pay for.” ©2011 Collaborative Strategies
  • 41. Mistake # 3 – IT Tries to Control and Support all User Mobile Devices • Too many new devices to support! • We talked with a lawyer at one of our client companies (large retailer) and he forwards his (corporate) e-mail to his Android phone (instead of the corporate Blackberry) because it is easier to read on the larger screen. Where is the security there! • Locking down the network, strangles the organization but does not make it secure! ©2011 Collaborative Strategies
  • 42. Trend # 4 Shifting from focus on tools to focus on process “Collaboration has value within the context of a process. When Collaboration technologies can be applied appropriately to the right point in a critical process they create “Collaborative Leverage.” ©2011 Collaborative Strategies
  • 43. 6 Critical Processes with Collaborative Leverage 1. New product development (innovation) 2. Customer support (exception handling) 3. Supply chain issues (exception handling) 4. Crisis Management and Decision support 5. Sales and Marketing (group proposal development) 6. Training and Learning (employee on-boarding) ©2011 Collaborative Strategies 43
  • 44. Collaborative Tools that focus on Process (and vertical market) Common Ground (Central Desktop) – Target Market: Advertising and marketing companies Target Process: Approval of video content for commercials and web sites PBWorks (Agency Edition) – Target Market: Advertising and marketing companies Target Process: New business development ©2011 Collaborative Strategies
  • 45. Mistake #4 • More features are not better! Less features are better (as long as the collaborative tool is more usable) • Focus on the user process, not what tool to give them. i.e. WebEx vs ConnectSolutions • Through more people at the process instead of making the process better! ©2011 Collaborative Strategies
  • 46. Trend #5 Employee Expectations of Corporate IT are Changing • Should we go around IT and use a collaborative SaaS (hosted) application? • IT will take forever to implement what we want • They don’t understand our problem and just want to solve problems for the whole organization • Our competitors do this (process) much more effectively, why can’t we? • I can do more on my own cell phone than I can on the old desktop computer you assigned me! ©2011 Collaborative Strategies
  • 47. How IT Needs to Support Users Moving From… To… •Limited connectivity •Always on, anywhere •Email or IM •Freedom to Participate communications •IT chooses the PC •Devices that reflect “me” •Primary device is fixed •Primary device is mobile •IT has control •User agility and freedom •One device, one task •One device, many tasks •Management and security •Boundary-less security and inside the firewall manageability ©2011 Collaborative Strategies
  • 48. Mistake #5 Old Tools for New People When the employee opens their new PC, they are even more surprised to see that the new computer is running a locked down version of an operating system that was first released when a 2011 college graduate was 12 years old. ©2011 Collaborative Strategies
  • 49. ERP vs. Situational Applications Clear ROI for IT with ERP applications AP & AR, LDAP, CRM, etc. No ROI for Situational Applications Situational Application Scenario Rapid proposal development ©2009 Collaborative Strategies
  • 50. Using the Right Tools for the Wrong Reasons! ©2011 Collaborative Strategies
  • 51. IT Tries to Control Corp Info and IP Outside Firewall • Changing nature of the relationship between the corporation and it’s customers • P&G – P&G’s program “Connect + Develop”. Launched in 2001, as a program in which at least half of the innovation comes from crowdsourcing external sources • Today, over 35% of P&G’s new products emanate from ideas that come from outside of the company.©2011 Collaborative Strategies
  • 52. Transparency is Important! • “Chain connotes something that is sequential, that requires handing off information in a sequence,” says Larry Kellam, Proctor and Gamble’s Director of Supply Network Innovation. “We believe it has to operate like a network, like an Internet, so everybody has visibility to the information.” ©2011 Collaborative Strategies
  • 53. The Collaboration Conversation with IT is often an Emotional discussion about CONTROL! ©2011 Collaborative Strategies
  • 54. Free Drawing for a copy of my book put your business card in the container we will draw ONE card! ©2011 Collaborative Strategies
  • 55. Contact Information and Resources David Coleman – Leveraging People, Process and Technology davidc@collaborate.com dcoleman100 on Twitter or G-Mail Office # 650-342-9197 David Coleman on Facebook & LinkedIn Lots of resources at www.collaborate.com “Collaborative Thinking” column in eLearning! Magazine ©2011 Collaborative Strategies 55