2. Goals & Challenges
To meet growing energy demand with less
environmental impact.
Using advanced technology to help unlock
new sources of energy.
3. Business
•Shell Refillable Card
•Shell Saver Card
•Shell Gift Card
•Shell Platinum Master card
•Shell Fleet Credit Card
•Shell Pay My Bill or
Contact Card
•Drive for Five
9. •By meeting the world’s rising
demand for energy through
advanced technology
•By unlocking new sources of
energy and making the most of
existing oil and gas resources
10. Timeline & Budget
• When the whether is • 10 million of total
warmer, sales will advertising budget
decrease
• When the whether is • 10 million of proposed
colder, sales will initiative
increase