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This Report provides a comprehensive overview of the trends and developments in the telecommunications market of Colombia, including the regulator’s statistics, company data, and other industry indicators to the end of 2012, as well as estimates for 2013 and expected market developments in the coming years.
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Telecoms, Mobile, Broadband Market in Colombia
1. Colombia - Telecoms, Mobile, Broadband and Forecasts
Executive Summary
Five will roll out 4G LTE services in Colombia
BuddeComm’s yearly update of Colombia - Telecoms, Mobile, Broadband, and Forecasts provides a
comprehensive overview of the trends and developments in the telecommunications market of Colombia,
including the regulator’s statistics, company data, and other industry indicators to the end of 2012, as
well as estimates for 2013 and expected market developments in the coming years.
Economic climate
Like other countries around the world, Colombia has been hit by the global economic slump. Reduced
commodity prices and demand have affected exports, slowing GDP growth. In the first half of 2013, the
country’s economy also suffered from industrial disputes and a sluggish manufacturing sector.
Regulatory framework
The main regulatory instruments in the telecom sector are the Convergence Decree and the ICT Law. The first
sets out the rules attached to the Convergence Licence. It also requires telcos with dominant market position to
provide wholesale services and unbundling. The second promotes universal access, ensures free competition
and the efficient use of infrastructure and spectrum, and above all, it strengthens consumer protection.
Telecom market outlook
We estimate that the fastest growing sectors in 2013 will be 3G and 4G mobile services, satellite TV, and
fixed broadband. The fixed-line sector will continue to stagnate or contract. The mobile telephony sector
appears to be facing early market saturation: many of the wealthier citizens already have two or more mobile
phones, while a large percentage of the population cannot afford even one.
Investment potential
Colombia is included in a group of up-and-coming nations (dubbed CIVETS) touted as hot markets because
of their large potential returns. Hoping to attract tourism and foreign investment, the Colombian government is
trying to shake off the country’s image as a trouble spot. In fact, according to some economic analysts,
Colombia is becoming the hidden investment gem of South America.
Market consolidation
For several years, the Colombian telecom market has been experiencing mergers, intensifying competition,
and increasing convergence. The cable TV sector, in particular, has undergone major consolidation and, as a
result, two companies, Claro and UNE, together control 89% of the market. Claro and Movistar have
consolidated their mobile and fixed-line businesses, and further consolidation and changes of ownership are
expected, with Millicom International Cellular and municipally owned EPM involved in negotiations aimed at
merging their fixed and mobile operations – respectively UNE and Tigo.
Fixed-line market
Fixed-line teledensity in Colombia is only 13.5% and well below the Latin American average, yet the number
of lines in service continues to decrease steeply, with customers abandoning traditional phones in favour of
mobile handsets. As in other Latin American countries, most of the existing fixed telephone lines are
concentrated in the larger cities, leaving the rest of the population under-serviced.
Fixed-line operators
Colombia - Telecoms, Mobile, Broadband and Forecasts
2. Colombia has about 20 local telephony providers, operating municipally, regionally, or nationally. Many of
these started as private companies, but later became public concerns owned by their respective municipalities.
The leading fixed-line operator in terms of lines in service is ETB, controlled by Bogotá’s local
government. Telefónica’s Movistar is the second largest provider. UNE-EPM, owned by the
municipality of Medellín, occupies a close third place. Telmex Colombia, which has adopted the brand name
Claro, has a rapidly growing market share thanks to the growing popularity of its triple play services.
Broadband market
Colombia’s broadband penetration is far higher than would be expected based on GDP per capita,
which is quite low in Colombia. ADSL is the leading broadband technology, but cable broadband has been
regaining much of its lost market share, growing at a healthy rate both in subscriber numbers and in
geographical coverage. The resurgence of cable modem is largely due to the growing popularity of triple play
bundles including broadband, telephony, and cable TV.
Broadband players
Colombia’s leading broadband players are fixed-line operators Claro, UNE-EPM, Movistar, and ETB.
Claro provides cable modem access, UNE offers both ADSL and cable modem services, while Movistar and
ETB use ADSL technology.
National broadband plans
The Colombian government has launched several initiatives to increase fixed broadband penetration,
including Computers for Schooling (which provides refurbished second-hand computers to schools),
Compartel (which endeavours to provide every Colombian with access to telephone and internet services),
Vive Digital (involving projects that subsidise internet access for schools, low-income households, and rural
areas), and the National Fibre Optic Project.
Mobile market
Although below the regional average, Colombia’s mobile penetration is quite high compared with the
country’s relatively low economic indicators. While the market has slowed down, it still holds
significant growth potential, particularly in the mobile broadband sector where penetration is still very low.
The years 2010-2013 have brought significant changes to the Colombian mobile environment, with the launch
of several MVNOs and the arrival of 4G/LTE technology, among others.
Mobile Network Operators
Three Mobile Network Operators (MNOs) dominate the mobile market: Claro, Movistar, and Tigo. The
leader is Claro, with a 61% market share, but its subscriber base has been gradually shrinking since 2009.
Local trunking service provider Avantel serves a small number of mostly corporate customers using digital
iDEN technology. UNE operates a 4G/LTE network in six Colombian cities.
Mobile Virtual Network Operators
Colombia has six Mobile Virtual Network Operators (MVNOs), with UNE being both an MNO and an
MVNO. Uff! Móvil, UNE, ETB, and Móvil Éxito offer mobile voice and internet services over Tigo’s
network, while Metrotel and Virgin Mobile have entered into wholesale agreements with Movistar.
Market Highlights
A highly successful 4G auction in June 2013 saw five winning bidders: Claro, Movistar, Tigo/ETB, Avantel,
and DirecTV – the latter being a completely new market entrant. Licence winners are required to
launch LTE services before mid-2014; Movistar plans to do so before end-2013. ETB sources claim the
operator will not take part in the Tigo/UNE merger, but will continue to hold a 25% share in Tigo –
while the new, merged company will own 75%. The next couple of years, however, could bring changes to
Colombia - Telecoms, Mobile, Broadband and Forecasts
3. this scenario. According to company sources, Movistar needs more cash for mobile spectrum and other
expenses, and Telefónica has been looking into various ways to raise the funds – including a rights
offering. The Colombian government, however, is opposed to any deal that might dilute its 30% stake. The
government has pledged to spend Col$300 billion (US$165 million) on a project to subsidise internet services
for the country’s poor. Among others, the scheme will provide free computers and internet access to
100,000 families when they receive free government housing. Virgin Mobile launched MVNO services in
April 2013 targeting the youth niche market, while Móvil Éxito did so in May 2013, offering services through
its Grupo Éxito retail outlets.
table Of Contents
1. Key Statistics
1.1 Country Overview
1.1.1 Economic Background
2. Telecommunications Market
2.1 Overview Of Colombia’s Telecom Market
2.2 Historical Review
2.3 Market Analysis – 2013
3. Regulatory Environment
3.1 Background
3.2 Convergence Decree
3.3 The Ict Law Of 2009
3.4 Developments
3.5 Regulatory Authorities
3.5.1 Crc (previously Crt)
3.5.2 Antv
3.6 Privatisation
3.7 Telecom Sector Liberalisation In Colombia
3.8 Universal Service Fund
3.9 Licensing
3.10 Foreign Investment
3.11 Wholesale
3.12 Interconnect
3.13 Access
3.14 Number Portability
3.15 Multicarrier System/carrier Preselection
3.16 Per-minute Billing
3.17 Subsidies
Colombia - Telecoms, Mobile, Broadband and Forecasts
4. 3.18 Fines
4. Fixed Network Operators
4.1 Overview Of Operators
4.1.1 Local Operators
4.1.2 Long-distance Operators
4.2 Etb
4.2.1 Privatisation And Merger Plans
4.3 Movistar (previously Telefónica Telecom/colombia Telecom)
4.4 Une-epm Telecomunicaciones
4.4.1 Previous Subsidiaries
4.4.2 Edatel
4.4.3 Telefónica De Pereira
4.5 Claro (telmex Colombia/américa Móvil)
4.6 Emcali
4.7 Telebucaramanga
5. Telecommunications Infrastructure
5.1 National Telecom Network
5.1.1 Fixed-line Statistics
5.2 International Infrastructure
5.2.1 Submarine Cable Networks
5.2.2 Satellite Networks
5.3 Infrastructure Developments
5.3.1 Voice Over Internet Protocol (voip)
5.4 Wholesale Overview
6. Broadband Market
6.1 Overview
6.1.1 Internet/broadband Statistics
6.1.2 Major Isps And Broadband Players
6.2 Government Initiatives
6.2.1 Ict Access Projects
6.2.2 Compartel
6.2.3 National Ict Plan
6.2.4 Vive Digital
6.2.5 National Fibre-optic Network
6.3 Cable Modems
6.4 Asynchronous Digital Subscriber Line (adsl)
6.5 Fibre-to-the-home (ftth) Services
Colombia - Telecoms, Mobile, Broadband and Forecasts
5. 6.6 Wimax
6.7 Media Convergence
6.7.1 Triple Play Solutions
6.7.2 Broadband Tv (iptv)
7. Digital Media / Digital Economy
7.1 Digital Economy
7.1.1 E-commerce
7.2 Broadcasting
7.2.1 Market Overview
7.2.2 Cable Tv
7.2.3 Satellite Tv
7.2.4 Digital Terrestrial Tv
8. Mobile Communications
8.1 Overview Of Colombia’s Mobile Market
8.1.1 Mobile Statistics
8.2 Regulatory Issues
8.2.1 Spectrum Regulations And Auctions
8.2.2 Mobile Number Portability
8.2.3 Theft Prevention
8.3 Mobile Technologies
8.3.1 Overview
8.3.2 Third Generation (3g) Mobile Networks (umts)
8.3.3 Long Term Evolution (lte)
8.4 Mobile Network Operators
8.4.1 Claro (comcel/américa Móvil)
8.4.2 Movistar (telefónica)
8.4.3 Tigo (colombia Móvil/millicom, Epm, Etb)
8.4.4 Avantel
8.4.5 Une-epm
8.5 Mobile Virtual Network Operators
8.5.1 Market Analysis
8.5.2 Uff! Móvil
8.5.3 Une-epm
8.5.4 Etb
8.5.5 Metrotel
8.5.6 Emcali
8.5.7 Virgin Mobile
8.5.8 Móvil Éxito
8.6 Mobile Voice Services
Colombia - Telecoms, Mobile, Broadband and Forecasts
6. 8.6.1 Prepaid
8.7 Mobile Messaging
8.7.1 Short Message Service (sms)
8.8 Mobile Broadband
8.9 Mobile Satellite
9. Forecasts
9.1 Forecasts – Fixed-line Market 2015; 2020
9.1.1 Scenario 1 – Higher Fixed Line Growth
9.1.2 Scenario 2 – Lower Fixed Line Growth
9.2 Forecasts – Fixed Broadband Market – 2015; 2020
9.2.1 Scenario 1 – Higher Broadband Growth
9.2.2 Scenario 2 – Lower Broadband Growth
9.3 Forecasts – Mobile Market –2015; 2020
9.3.1 Scenario 1 – Higher Mobile Market Growth
9.3.2 Scenario 2 – Lower Mobile Market Growth
9.4 Notes On Scenario Forecasts
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Colombia - Telecoms, Mobile, Broadband and Forecasts