North American Business Traveler Market @ http://www.researchmoz.us/north-american-business-traveler-survey-2013-hotel-accommodation-selection-criteria-and-customer-expectations-of-new-technology-promotions-and-services-report.html The report also benchmarks the types of hotels that business travelers choose, and identifies preferred modes and channels of hotel selection. This report also examines new technology, green initiatives and socially responsible measures that appeal to business travelers, and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel.

1. North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer
Expectations of New Technology, Promotions and Services
Synopsis
The report is based on primary survey research of 321 North American industry professionals who travelled
at least once in three months. The research was conducted by Timetric assessing its premium consumer panels
This report provides the reader with a definitive analysis of North American business travel outlook and
explores how opportunities and demand are set to change in 2013–2014 This report helps to forecast
North American business traveler expenditure on hotel accommodation, understand trends in business travel
and assess customer expectations of new technologies and services Key topics covered include forecast of
expenditure on hotel accommodation, hotel selection criteria, customer expectations of new technologies,
marketing initiatives, and sustainability implementation This report helps to drive revenues and cut costs by
benchmarking the use of sustainability in the industry in order to identify new opportunities for growth
Executive summary
North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer
Expectations of New Technology, Promotions and Services is the result of an extensive multi-industry survey
drawn from Timetric’s exclusive panel of North American business travelers. It contains in-depth
analysis of trends in hotel accommodation, and forecasts how expenditure patterns are set to change in
2013–2014.
The report also benchmarks the types of hotels that business travelers choose, and identifies preferred modes
and channels of hotel selection. This report also examines new technology, green initiatives and socially
responsible measures that appeal to business travelers, and also analyzes the key drivers and popular
promotional offers which influence business travelers to choose a particular hotel.
Scope
The report features the opinions of hotel industry consumer respondents related to the following:
Average stay at business hotels Change in expenditure on hotel accommodation Popular hotel types and
preferred modes of hotel selection Importance of green certifications and key sustainable facilities Critical
social responsibility initiatives Major technology features and key drivers influencing online reservations
Importance of mobile technology services Key drivers of frequent visits and popularity of promotional offers
Strategic initiatives for repeat business
Reasons to buy
Effectively examine North American business traveler perceptions on the average length of stay in a hotel
and changes in hotel accommodation expenditure Identify popular hotel types, preferred modes of hotel
selection and key channels for research to channel marketing resources for improved return on investment
Explore North American business traveler affinity towards green certifications and sustainability initiatives,
and successfully implement them into hotel operations Understand customer perceptions of new technology,
drivers influencing online reservations and the growing importance of mobile technologies to enhance
customer retention and direct sales Identify key features of business hotels which influence frequent visits and
formulate marketing strategies to win business
Key highlights
North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology,

2. Overall, 48% of survey respondents expect to visit ‘midscale’ hotels in 2013–2014. In
total, 47% of respondents selected ‘regular brand’ as the preferred method of hotel selection,
while 45% selected ‘company recommendation’ and 38% selected ‘online
search’. For a hotel to be considered green, respondents consider ‘low-energy light
bulbs’, ‘reduced use of plastic materials’ and ‘timer lighting systems’ to
be the main sustainability facilities that hotels should adopt. Survey results show that ‘view and
manage room reservations’ and ‘wireless email’ are important mobile technology
features for North American business travelers. Survey results indicate that ‘room upgrades’,
‘early check-in and late check-out facility’ and ‘loyalty-based bargains’ are the
most attractive promotional offers for North American business travelers.
table Of Contents
1 Executive Summary
2 Hotel Visits And Expenditure
2.1 Average Length Of Stay At Business Hotels
2.1.1 Average Length Of Stay At Business Hotels – Analysis By Travel Frequency
2.1.2 Average Length Of Stay At Business Hotels – Analysis By Age
2.1.3 Average Length Of Stay At Business Hotels – Analysis By Company Turnover
2.2 Expenditure On Hotel Accommodation
2.2.1 Expenditure On Hotel Accommodation – Analysis By Travel Frequency
2.2.2 Expenditure On Hotel Accommodation – Analysis By Age
2.2.3 Expenditure On Hotel Accommodation – Analysis By Company Turnover
2.3 Change In Expenditure On Hotel Accommodation
2.3.1 Change In Expenditure On Hotel Accommodation – Analysis By Travel Frequency
2.3.2 Change In Expenditure On Hotel Accommodation – Analysis By Age
2.3.3 Change In Expenditure On Hotel Accommodation – Analysis By Company Turnover
3 Trends In Business Travel
3.1 Expected Hotel Types
3.1.1 Expected Hotel Types – Analysis By Travel Frequency
3.1.2 Expected Hotel Types – Analysis By Gender
3.1.3 Expected Hotel Types – Analysis By Age
3.1.4 Expected Hotel Types – Analysis By Company Turnover
3.2 Finest Hotel Destinations
3.2.1 Finest Hotel Destinations – Analysis By Travel Frequency
3.2.2 Finest Hotel Destinations – Analysis By Age
3.2.3 Finest Hotel Destinations – Analysis By Company Turnover
3.3 Preferred Methods Of Hotel Selection
3.3.1 Preferred Methods Of Hotel Selection – Analysis By Travel Frequency
North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology,

3. 3.3.2 Preferred Methods Of Hotel Selection – Analysis By Age
3.3.3 Preferred Methods Of Hotel Selection – Analysis By Company Turnover
3.4 Key Channels Of Research For Hotel Information
3.4.1 Key Channels Of Research For Hotel Information – Analysis By Travel Frequency
3.4.2 Key Channels Of Research For Hotel Information – Analysis By Company Turnover
4 Expectations Of Green Initiatives From Hotels
4.1 Importance Of Green Certifications
4.1.1 Importance Of Green-certified Hotels – Analysis By Travel Frequency
4.1.2 Importance Of Green-certified Hotels – Analysis By Age
4.1.3 Importance Of Green-certified Hotel – Analysis By Company Turnover
4.2 Customer Expectations Of Key Sustainable Facilities
4.2.1 Customer Expectations Of Sustainable Facilities – Analysis By Travel Frequency
4.2.2 Customer Expectations Of Sustainable Facilities – Analysis By Age
4.2.3 Customer Expectations Of Sustainable Facilities – Analysis By Company Turnover
4.3 Critical Social Responsibility Initiatives
4.3.1 Critical Social Responsibility Initiatives – Analysis By Travel Frequency
4.3.2 Critical Social Responsibility Initiatives – Analysis By Age
4.3.3 Critical Social Responsibility Initiatives – Analysis By Company Turnover
5 Expectations Of Key Technological Initiatives
5.1 Chief Technology Features
5.1.1 Chief Technology Features – Analysis By Travel Frequency
5.1.2 Chief Technology Features – Analysis By Gender
5.1.3 Chief Technology Features – Analysis By Company Turnover
5.2 Key Website Features Influencing Online Reservations
5.2.1 Key Website Features Influencing Online Reservations – Analysis By Travel Frequency
5.2.2 Key Website Features Influencing Online Reservations – Analysis By Company Turnover
5.3 Importance Of Mobile Technology Services
5.3.1 Importance Of Mobile Technology Services – Analysis By Travel Frequency
5.3.2 Importance Of Mobile Technology Services – Analysis By Company Turnover
6 Future Developments For Business Growth
6.1 Key Drivers For Repeat Visits
6.1.1 Key Drivers For Repeat Visits – Analysis By Travel Frequency
6.1.2 Key Drivers For Repeat Visits – Analysis By Age
6.1.3 Key Drivers For Repeat Visits – Analysis By Company Turnover
6.2 Popularity Of Promotional Offers
6.2.1 Popularity Of Promotional Offers – Analysis By Travel Frequency
6.2.2 Popularity Of Promotional Offers – Analysis By Age
North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology,

4. 6.2.3 Popularity Of Promotional Offers – Analysis By Company Turnover
6.3 Most Visited Hotels
7 Appendix
7.1 What Is This Report About?
7.2 Definitions
7.3 Methodology
7.4 Profile Of Survey Respondents
7.5 Contact Timetric
7.6 About Timetric
7.7 Timetric’s Services
7.8 Disclaimer
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North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology,