Music and Video Purchasing Market in UK to August 2013

Music and Video Purchasing - UK - August 2013
Bricks and mortar retailers used to distinguish themselves by the range of CD or DVD content they carried.
Given the digitisation of the market however, storage space is now essentially infinite, and the biggest library
is no longer the most impressive. Over 2014 Mintel predicts digital content suppliers and providers will
continue to refine their content recommendation heuristics, to attract a loyal customer following who will rely
on them almost entirely for their new content discovery needs.
table Of Content
introduction
definitions
abbreviations
executive Summary
the Market
figure 1: Forecast Value Of Music Sales, 2008-18
figure 2: Forecast Value Of Video Sales, 2008-18
market Factors
streaming Music Services Will Continue To Increase In Popularity
18 Months On, Awareness Of Uv Is Low And The Service Risks Obsolescence
volume Digital Sales Of Albums Have Finally Offset Losses From Volume Sales Of Cds
market Innovations
the Consumer
what Music And Video Do Consumers Buy?
figure 3: Music And Video Purchased By Consumers, May 2013
what Would Incite Digital Consumers To Purchase Hard Copy Media More?
figure 4: Factors That Would Persuade Consumers To Purchase Hardcopy Media, May 2013
reasons That Have Stopped Consumers Watching Digital Video
figure 5: Reasons That Have Prevented Consumers Interacting With Digital Video, May 2013
the Impact Of Digital Media On Hardcopy Purchasing
figure 6: Changes In Cd And Dvd/blu-ray Purchasing Habits Since The Discovery And Purchase Of Digital
Content, May 2013
figure 7: Reasons Behind The Increases In Cd Or Dvd/blu-ray Purchasing Habits Since The Discovery And
Purchase Of Digital Content, May 2013
figure 8: Reasons Behind The Decreases In Cd Or Dvd/blu-ray Purchasing Habits Since The Discovery And
consumer Awareness And Future Usage Of Ultraviolet
figure 9: Consumer Awareness And Use Of Ultraviolet For Dvd And Blu-ray, May 2013

figure 10: Consumer Awareness And Use Of Ultraviolet For Digital Download, May 2013
figure 11: Consumer Interest In Using The Uv Service In Future, May 2013
what We Think
issues In The Market
what Will Happen To Video Streaming Services Next?
what Will Keep Pushing The Evolution Of Digital Music?
what Is The Future Of Physical Product?
is The Future Of Ultraviolet In Danger?
trend Application
trend: Life Hacking
trend: Objectify
mintel Futures: Generation Next
market Drivers
key Points
album Sales Increase For The First Time Since 2009
figure 12: Physical And Digital Album Sales, Q1 2013
music Streaming Services Increase In Number
figure 13: Number Of Paying Spotify Customers, Worldwide, March 2011-april 2013
pay-what-you-want Music Retail Suffers, But Could Evolve In The Future
vinyl Sales Increase By A Fifth In Possible Retro Revival
4k’s On The Way
video On Demand Providers Still Chasing Content Libraries
ultraviolet Still Hobbled By Poor Rollout
simultaneous Platform Release Pushed By British Film Institute (bfi)
figure 14: Uk Cinematic Release Schedule, As Of January 2012
game Moves Into Selling Dvds, Though Next Gen Consoles May Not Be Compatible
who’s Innovating?
key Points
google Chromecast Brings Internet Video To The Big Screen
amazon Autorip Offers Digital Copies Of Purchased Cds
pulselocker Launches An Innovative New Take On Streaming Music For Djs
netflix Uses ‘big Data’ To Plan What People Will Enjoy Seeing
market Size And Forecast

key Points
market On The Cost Of Cyclical Move Back To Positive Growth
forecasts
figure 18: Forecast Value Of Digital Music Sales, 2008-18
figure 19: Forecast Value Of Physical Music Sales, 2008-18
figure 21: Forecast Value Of Digital Video Sales, 2008-18
figure 22: Forecast Value Of Physical Video Sales, 2008-18
market Segmentation
key Points
single Revenue Essentially Non-existent
figure 23: Music Industry Income, By Segment, 2006-12
digital Increase Partly Spurred By Device Reliance
dvd Still Powering Video Industry
figure 24: Breakdown Of Video Retail Revenue, By Segment, 2012
companies And Products
amazon.com, Inc
company History
company Financials
figure 25: Financial Performance Of Amazon Inc, 2010-12
recent Activity
future Strategy/objectives
hmv
company Overview
company Financials
figure 26: Financial Performance Of The Hmv Group, 2010-12*
recent Activity
future Strategy
lovefilm
company Overview
company Financials
figure 27: Financial Performance Of Lovefilm Uk Limited, 2009-11
recent Activity
future Strategy
netflix Inc
company Overview

company Financials
figure 28: Financial Performance Of Netflix, Inc, 2010-12
recent Updates
future Strategy
play Ltd
company Overview
company Financials
figure 29: Financial Performance Of Rakuten, Inc., 2010-12
recent Activity And Future Objectives
spotify
company Overview
company Financials
figure 30: Financial Performance Of Spotify Ltd., 2009-11
recent Activity
future Strategy/objectives
tesco
company Overview
company Financials
figure 31: Tesco Plc: Group Financial Performance, 2010/11-2012/13
recent Activity
future Strategy
youtube, Llc
company Overview
company Financials
figure 32: Financial Performance Of Google, Inc., 2010-12
recent Activity
future Strategy
brand Communication And Promotion
key Points
digital Video Contributes Over A Quarter Of All Adspend
figure 33: Adspend On Music And Video, 2009-12
music Labels Dominate Music Adspend
figure 34: Top Five Companies Advertising Cds, By Adspend, 2009-12
figure 35: Top Five Companies Advertising Mp3s/digital Music*, By Ad-spend, 2011-12
digital Video Streamers Dominated By New Entrants
figure 36: Top Five Companies Advertising Dvds And Blu-ray, By Ad-spend, 2009-12
figure 37: Top 5 Companies Advertising Digital Video, By Ad-spend, 2012
what Music And Video Do Consumers Buy?
key Points

blu-ray Still Has A Limited Audience
figure 39: Consumer Purchase Of Music, Video, Dvd And Blu-ray, By Age, May 2013
men More Likely To Purchase Video Content
figure 40: Purchase Of Hardcopy And Digital Video, By Gender, May 2013
rental Of Digital Films Much More Common At Highest Incomes
figure 41: Purchase Of Digital Film Or Tv Content In The Last Three Months, By Gross Annual Household
Income, May 2013
digital Music Has Yet To Follow Cd Demographics
figure 42: Purchase Of Cds, Digital Albums And Streaming Music Services In The Last Three Months, By
Age, May 2013
desire For Backed-up Film Does Not Stretch To Blu-ray
what Would Encourage Digital Consumers To Purchase Hard Copy Media More?
key Points
cheaper Content Would Draw Consumers To Physical Media
figure 43: Factors That Would Persuade Consumers To Purchase Hardcopy Music Or Video, May 2013
over Half Would Buy Physical Version If It Came With A Digital Version
industry Concerns About Streaming Seem Unfounded
figure 44: Purchase Of Video Media By All Consumers, And By Consumers Who Have Purchased A
Subscription To Video Streaming Sites In The Last Three Months, May 2013
figure 45: Purchase Of Music Media By All Consumers, And Consumers Who Have Purchased A
Subscription To Music Streaming Sites In The Last Three Months, May 2013
figure 46: Interest In A Premium Box As An Incentive To Purchase More Hardcopy Media, By All
Consumers And Consumers Who Have Used A Streaming Service In The Last Three Months, May 2013
factors That Have Prevented Consumers Watching Digital Video
key Points
smart Tvs May Push Digital Video Usage
figure 47: Reasons That Have Prevented Consumers Interacting With Digital Video, May 2013
figure 48: Volume Sales Of 3d Televisions And Internet-connected Televisions, 2010 And 2011
increased Incidences Of Cloud Lockers May Not Reassure Those Worried About Losing Files
some Change Will Come Alongside Infrastructure Improvements
a Fifth Of Those Who Say There’s No Content Are Using Streaming Sites
purchase Of Hardcopy Media After Introduction To Digital Media
key Points
physical Video Proving Slightly More Resilient Than Music
Content, May 2013
money One Simple Motivating Factor In More Purchases
figure 50: Reasons Behind The Increases In Cd Or Dvd/blu-ray Purchasing Habits Since The Discovery And

use Of Digital As Discovery Services Relatively High
figure 51: Consumers Who Purchase More Physical Media After Discovering The Digital Equivalents, And
Then Buying Hardcopy Either For Themselves Or Family/friends, May 2013
cost The Primary Driver Behind Decreased Purchases
figure 52: Reasons Behind The Decreases In Cd Or Dvd/blu-ray Purchasing Habits Since The Discovery And
figure 53: Retail Prices Index Against Wage Growth Of Regular Pay, March 2007 To March 2013
consumer Awareness And Future Usage Of Ultraviolet
key Points
after 18 Months, Seven In Ten Have Never Heard Of Uv
figure 54: Consumer Awareness And Use Of Uv For Dvd And Blu-ray, May 2013
figure 55: Consumer Awareness And Use Of Uv For Digital Downloads, May 2013
figure 56: Consumers Who Have Purchased A Dvd/blu-ray With The Uv Logo On It, And Added It To The
Online Service, By Age, May 2013
figure 57: Consumers Who Have Purchased A Dvd/blu-ray With The Uv Logo On It And Knew What It
Meant, But Have Never Used The Online Service, By Age, May 2013
those With Experience Significantly More Likely To Be Interested In Future Use
figure 58: How Interested Are Consumers In Using The Uv Service In Future, May 2013
figure 59: Interest In Using The Uv Service In Future, By Consumers’ Current Usage Of Uv For Dvd
And Blu-ray, May 2013
parents Of Young Children Interested In Uv
figure 60: Interest In Using The Uv Scheme In Future, By Presence And Age Of Children In The Household,
May 2013
newer Technology More Likely To Spur Interest
figure 61: Consumers Who Have Any Interest In Using The Uv Scheme In The Future, By Technology
Ownership, May 2013
appendix – What Music And Video Do Consumers Buy?
figure 63: Music And Video Purchased By Consumers, By Music Purchased By Consumers, May 2013
figure 64: Music And Video Purchased By Consumers, By Video Purchased By Consumers, May 2013
figure 65: Music And Video Purchased By Consumers, By Streaming Service Used By Consumers, May
2013
figure 66: Consumers Who Purchased Music, By Demographics, May 2013
figure 67: Consumers Who Purchased Video, By Demographics, May 2013
figure 68: Consumers Who Used A Streaming Service, By Demographics, May 2013
figure 69: Consumers Who Purchased A Dvd Disc, By Demographics, May 2013
figure 70: Consumers Who Purchased A Blu-ray Disc, By Demographics, May 2013
figure 71: Consumers Who Purchased A Dvd/blu-ray Box Set, By Demographics, May 2013

figure 72: Consumers Who Purchased A Cd Single, By Demographics, May 2013
figure 73: Consumers Who Purchased A Cd Album, By Demographics, May 2013
figure 74: Consumers Who Purchased A Digital Single, By Demographics, May 2013
figure 75: Consumers Who Purchased A Digital Album, By Demographics, May 2013
figure 76: Consumers Who Purchased A Digital Video Download To Keep On A Device, By Demographics,
May 2013
figure 77: Consumers Who Rented A Digital Film That Expired After Watching It, By Demographics, May
2013
figure 78: Consumers Who Purchased A Subscription To A Streaming Music Service, By Demographics,
May 2013
figure 79: Consumers Who Purchased A Subscription To A Streaming Video Service, By Demographics,
May 2013
figure 80: Consumers Who Purchased A Vinyl Record, By Demographics, May 2013
appendix – What Would Encourage Digital Consumers To Purchase Hard Copy Media More?
figure 81: Factors That Would Push Consumers To Purchase Digital Media, May 2013
figure 82: Music And Video Purchased By Consumers, By Likelihood Of Exclusive, Original Artwork On
The Cover Or Included As An Insert To Push Consumers To Purchase Physical Media, May 2013
figure 83: Music And Video Purchased By Consumers, By Likelihood Of An Exclusive Interview With The
Cast Or Artist To Push Consumers To Purchase Physical Media, May 2013
figure 84: Music And Video Purchased By Consumers, By Likelihood Of Exclusive Additional Material To
Push Consumers To Purchase Physical Media, May 2013
figure 85: Music And Video Purchased By Consumers, By Likelihood Of A Box Made Of Quality Material
Rather Than Plastic To Push Consumers To Purchase Physical Media, May 2013
figure 86: Music And Video Purchased By Consumers, By Likelihood Of An Earlier Release Date Than The
Digital Version To Push Consumers To Purchase Physical Media, May 2013
figure 87: Music And Video Purchased By Consumers, By Likelihood Of A Cheaper Price Than The Digital
Version To Push Consumers To Purchase Physical Media, May 2013
figure 88: Music And Video Purchased By Consumers, By Likelihood Of A Chance To Win A Trip, Prize Or
Incentive To Push Consumers To Purchase Physical Media, May 2013
figure 89: Music And Video Purchased By Consumers, By Likelihood Of If The Content Were Stocked By
More Shops Near The Consumer To Push Consumers To Purchase Physical Media, May 2013
figure 90: Music And Video Purchased By Consumers, By Likelihood Of The Physical Version Also
Including A Digital Version In The Cost To Push Consumers To Purchase Physical Media, May 2013
figure 91: Likelihood Of Exclusive Original Artwork On The Cover Or Included As An Insert To Make
People Buy Physical Content, By Demographics, May 2013
figure 92: Likelihood Of An Exclusive Interview With The Cast Or Artist To Make People Buy Physical
Content, By Demographics, May 2013
figure 93: Likelihood Of Exclusive Additional Material, By Demographics To Make People Buy Physical
Content, May 2013
figure 94: Likelihood Of A Box Made Of Quality Material Rather Than Plastic To Make People Buy Physical

figure 95: Likelihood Of An Earlier Release Date Than The Digital Version To Make People Buy Physical
figure 96: Likelihood Of A Cheaper Price Than The Digital Version To Make People Buy Physical Content,
By Demographics, May 2013
figure 97: Likelihood Of A Chance To Win A Trip, Prize Or Incentive To Make People Buy Physical
figure 98: Likelihood Of The Product Being Stocked By More Shops Near Me To Make People Buy Physical
figure 99: Likelihood Of The Physical Version Including A Digital Version In The Cost, By Demographics,
May 2013
appendix – Consumer Purchase Of Hardcopy Media After Introduction To Digital Media
Content, May 2013
figure 101: Changes In Cd Purchasing Habits Since The Discovery And Purchase Of Digital Content, By
Changes In Dvd/blu-ray Purchasing Habits Since The Discovery And Purchase Of Digital Content, May 2013
figure 102: Changes In Dvd/blu-ray Purchasing Habits Since The Discovery And Purchase Of Digital
Content, By Changes In Cd Purchasing Habits Since The Discovery And Purchase Of Digital Content, May
2013
figure 103: Changes In Cd Purchasing Habits Since The Discovery And Purchase Of Digital Content, By
Demographics, May 2013
figure 104: Changes In Dvd/blu-ray Purchasing Habits Since The Discovery And Purchase Of Digital
Content, May 2013
figure 105: Reasons Behind Decreases In Cd And Dvd/blu-ray Purchasing Habits Since The Discovery And
figure 106: Most Popular Reasons Behind Decreases In Cd Purchasing Habits Since The Discovery And
figure 107: Next Most Popular Reasons Behind Decreases In Cd Purchasing Habits Since The Discovery And
figure 108: Most Popular Reasons Behind Decreases In Dvd/blu-ray Purchasing Habits Since The Discovery
And Purchase Of Digital Content, May 2013
figure 109: Next Most Popular Reasons Behind Decreases In Dvd/blu-ray Purchasing Habits Since The
Discovery And Purchase Of Digital Content, May 2013
figure 110: Reasons Behind Increases In Cd And Dvd/blu-ray Purchasing Habits Since The Discovery And
appendix – Factors That Have Prevented Consumers Watching Digital Video
figure 111: Reasons That Have Stopped People Interacting With Digital Video, May 2013
figure 112: Reasons That Have Stopped People Interacting With Digital Video, By Most Popular Reasons
That Have Stopped People Interacting With Digital Video, May 2013
figure 113: Reasons That Have Stopped People Interacting With Digital Video, By Next Most Popular

Reasons That Have Stopped People Interacting With Digital Video, May 2013
figure 114: Most Popular Reasons That Have Stopped People Interacting With Digital Video, By
figure 115: Next Most Popular Reasons That Have Stopped People Interacting With Digital Video, By
appendix – Consumer Awareness And Future Usage Of Ultraviolet
figure 116: Consumer Awareness Of And Use Of Uv For Dvd Disc And Blu-ray, May 2013
figure 117: Consumer Awareness And Use Of Uv For Digital Downloads, May 2013
figure 118: Consumer Awareness And Use Of Uv, By Consumer Purchase Of Music And Video, May 2013
figure 119: Consumer Awareness And Use Of Uv, By Consumer Purchase Of Streaming Services And Dvd,
May 2013
figure 120: Consumer Awareness Of And Use Of Uv, By Consumer Purchase Of Blu-ray Disc And
Dvd/blu-ray Box Set, May 2013
figure 121: Consumer Awareness Of And Use Of Uv, By Consumer Purchase Of Cd Single And Cd Album,
May 2013
figure 122: Consumer Awareness Of And Use Of Uv, By Consumer Purchase Of Digital Single And Digital
Albums, May 2013
figure 123: Consumer Awareness Of And Use Of Uv, By Consumer Purchase Of Digital Video Download To
Keep On A Device And Rental Of A Digital Film That Expired After Watching It, May 2013
figure 124: Consumer Awareness Of And Use Of Uv, By Consumer Purchase Of Subscription To A
Streaming Music Service And Consumer Purchase Of Subscription To A Streaming Video Service, May 2013
figure 125: Consumer Awareness Of And Use Of Uv, By Consumer Purchase Of Vinyl Record, May 2013
figure 126: Consumer Awareness And Use Of Ultraviolet For Dvd/blu-ray, By Demographics, May 2013
figure 127: Consumer Awareness And Use Of Ultraviolet For Digital Downloads, By Demographics, May
2013
figure 128: Likely Future Use Of Uv, May 2013
figure 129: Likely Future Use Of Uv, By Music And Video Purchased By Consumers, May 2013
figure 130: Likely Future Use Of Uv, By Use Of A Streaming Service Or Purchase Of A Disc By Consumers,
May 2013
figure 131: Likely Future Use Of Uv, By Blu-ray Disc And Dvd/blu-ray Box Set Purchased By Consumers,
May 2013
figure 132: Likely Future Use Of Uv, By Cd Single And Cd Album Purchased By Consumers, May 2013
figure 133: Likely Future Use Of Uv, By Digital Single And Digital Album Purchased By Consumers, May
2013
figure 134: Likely Future Use Of Uv, By Digital Video Download To Keep On A Device And Rented A
Digital Film That Expired After Watching It Purchased By Consumers, May 2013
figure 135: Likely Future Use Of Uv, By Subscription To A Streaming Music Service And Subscription To A
Streaming Video Service Purchased By Consumers, May 2013
figure 136: Likely Future Use Of Uv, By Vinyl Record Purchased By Consumers, May 2013
figure 137: Likely Future Use Of Uv, By Most Popular Reasons That Have Stopped People Interacting With
Digital Video, May 2013

figure 138: Likely Future Use Of Uv, By Next Most Popular Reasons That Have Stopped People Interacting
With Digital Video, May 2013
figure 139: Likely Future Use Of Uv, By Demographics, May 2013
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Music and Video Purchasing Market in UK to August 2013

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Music and Video Purchasing Market in UK to August 2013