Overview of the carsharing industry and new developments, including peer to peer carsharing (P2P) and car2go (mobility on demand) services. Discussion of factors that cities can use to attract a carsharing company. Presented at the ACT/PIPTA "Moving Forward" conference, Vancouver, Washington, July 19, 2011.

1. New Developments in Carsharing Dave Brook Team Red USMoving Forward Conference July 19, 2011

2. Introduction & topics Current state of the carsharing industry New service models One way, On-demandOpen end Peer-to-peer Carsharing parking issues Bringing carsharing to your city

4. Hourly rates

5. Unattended access

6. Gas and insurance included

7. Distributed parking

8. Flavors of carsharing

9. Neighborhood

10. Business

11. Transit-linked

13. Where is carsharing? Geographic Higher density Walkable neighborhoods Transportation alternatives available Demographic College educated Median income Median age

15. Completed IPO in April 2011

16. Extensive network of college & university services

17. Shifting to international focus

18. Hertz On Demand (formerly Connect)

19. NYC and world focus

20. Offer one-way and EVs

21. Enterprise WeCar

22. Very limited implementation

23. Primarily college & university

24. Independent carshares

25. Non profit or cooperative

27. Car2go by Daimler 300 Smart cars On-demand – no reservation Open-end trips – no return time One-way trips – within zone Floating parking 35¢ per minute (or $13/hour) Currently offered Austin, Texas, VancouverBC, San Diego (EV, fall 2011), Washington DC (?) Ulm & Hamburg, Germany and Amsterdam, Netherlands (EV) Mobility on demand

28. Carsharing parking Off street On street Regulation Location Signage – logos allowed? Neighborhood permit Towing enforcement issues Signage – allow company logo? Fees Lost revenue from meters Free during pilot phase

29. Plug-in hybrids already Many companies starting to offer battery EVs Opportunity for cities Access to EVs for city employees (days) & residents (nights) Organize charging stations EVs in carsharing

30. Future mobility • Networked transportation • Light EVs • Public bicycle systems

31. Success factors Geographic – walkable neighborhoods Demographic – high education, fewer kids Transportation – parking problems,alternatives available Partnerships – marketing, on street parking

33. Strong champion needed

34. Organize stakeholders to package incentives

35. Direct financial and in-kind incentives

36. Marketing

37. Membership

38. Parking

39. FleetBringing carsharingto your city

41. Describe stakeholder incentives

42. Including in-kind incentives

43. Require annual performance reporting

44. Exclusive or multiple operators?

45. Revenue-sharing?

46. Don’t tell the carshare how to run its business