Total Compliance: What the Changes in CAN-SPAM Mean for You

Compliance A Webinar Presented by Total What the Changes in CAN-SPAM Mean for You

Introductions… John Engler VP & General Manager Moderator: Justin B. Weiss Associate Counsel

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Did You Know? of email marketers are unaware of the CAN-SPAM Act and its requirements?* 81%

Background & Context CAN-SPAM Act Passed Adult Labeling Requirement First Rule Issued Notice of Proposed Rulemaking Final Rule Issued 2004 2005 2006 2007 2008 Final Rule In Effect

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The 4 New Points #2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

The 4 New Points #3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

The 4 New Points #4 ,[object Object],[object Object],[object Object]

Additional Commentary ,[object Object],[object Object],[object Object],[object Object]

Additional Commentary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Open Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Contact Information Thank You! Questions?

Total Compliance: What the Changes in CAN-SPAM Mean for You

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Total Compliance: What the Changes in CAN-SPAM Mean for You